20062019
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Research Output 2006 2019

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Editorial
2014
1 Citation (Scopus)

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Sridharan, S., Viswanathan, M., Benton, R. & Shultz, C., May 2014, In : Journal of Marketing Management. 30, 5-6, p. 435-438 4 p.

Research output: Contribution to journalEditorialOtherpeer-review

2012

The fourth subsistence marketplaces conference: subsistence marketplaces to sustainable marketplaces: from micro-level insights to macro-level impact

Shultz, C., Sridharan, S., Viswanathan, M. & Raymond, B., Mar 2012, In : Journal of Macromarketing. 32, 1, p. 157-158 2 p.

Research output: Contribution to journalEditorialOtherpeer-review