20062019

Research output per year

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Article
2019

Off-grid opportunities and threats in the wake of India's electrification push

Heynen, A. P., Lant, P. A., Smart, S., Sridharan, S. & Greig, C., 22 May 2019, In : Energy, Sustainability and Society. 9, 1, 10 p., 16.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
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2 Citations (Scopus)

The role of private sector off-grid actors in addressing India's energy poverty: an analysis of selected exemplar firms delivering household energy

Heynen, A. P., Lant, P. A., Sridharan, S., Smart, S. & Greig, C., 15 May 2019, In : Energy and Buildings. 191, p. 95-103 9 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
2018

Families and food: exploring food well-being in poverty

Voola, A. P., Voola, R., Wyllie, J., Carlson, J. & Sridharan, S., 12 Nov 2018, In : European Journal of Marketing. 52, 12, p. 2423-2448 26 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
2017

Markets and marketing research on poverty and its alleviation: summarizing an evolving logic toward human capabilities, well-being goals and transformation

Sridharan, S., Barrington, D. J. & Saunders, S. G., 1 Sep 2017, In : Marketing Theory. 17, 3, p. 323-340 18 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
2016

Addressing WaSH challenges in Pacific Island countries: A participatory marketing systems mapping approach to empower informal settlement community action

Saunders, S. G., Barrington, D. J., Sridharan, S., Meo, S., Hadwen, W. L., Shields, K. F., Souter, R. & Bartram, J. K., 1 Jul 2016, In : Habitat International. 55, p. 159-166 8 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Improving community health through marketing exchanges: A participatory action research study on water, sanitation, and hygiene in three Melanesian countries

Barrington, D. J., Sridharan, S., Saunders, S. G., Souter, R., Bartram, J., Shields, K. F., Meo, S., Kearton, A. & Hughes, R. K., 2 Nov 2016, In : Social Science and Medicine. 171, p. 84-93 9 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)
2015

Redefining social marketing: Beyond behavioural change

Saunders, S. G., Barrington, D. J. & Sridharan, S., 2015, In : Journal of Social Marketing. 5, 2, p. 160 - 168 9 p.

Research output: Contribution to journalArticleResearchpeer-review

24 Citations (Scopus)
2014

Introduction to the special issue on subsistence marketplaces: From micro-level insights to macro-level impact

Viswanathan, M., Shultz, C. & Sridharan, S., 2014, In : Journal of Macromarketing. 34, 2, p. 119-121 3 p.

Research output: Contribution to journalArticleOther

9 Citations (Scopus)

Subsistence entrepreneurship, value creation, and community exchange systems: A social capital explanation

Viswanathan, M., Echambadi, R., Venugopal, S. & Sridharan, S., 2014, In : Journal of Macromarketing. 34, 2, p. 213 - 226 14 p.

Research output: Contribution to journalArticleResearchpeer-review

62 Citations (Scopus)

Transformative subsistence entrepreneurship: A study in India

Sridharan, S., Maltz, E., Viswanathan, M. & Gupta, S., 2014, In : Journal of Macromarketing. 34, 4, p. 486 - 504 19 p.

Research output: Contribution to journalArticleResearchpeer-review

28 Citations (Scopus)
2013

Understanding poverty and promoting poverty alleviation through transformative consumer research

Blocker, C., Ruth, J. A., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J. A., Saatcioglu, B., Talukdar, D., Trujillo, C. & Varman, R., 2013, In : Journal of Business Research. 66, 8, p. 1195 - 1202 8 p.

Research output: Contribution to journalArticleResearchpeer-review

63 Citations (Scopus)
2012

Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy

Viswanathan, M., Sridharan, S., Ritchie, R., Venugopal, S. & Jung, K., 2012, In : Journal of Public Policy & Marketing. 31, 2, p. 159 - 177 19 p.

Research output: Contribution to journalArticleResearchpeer-review

88 Citations (Scopus)

Product development for the BoP: Insights on concept and prototype development from university-based student projects in India

Viswanathan, M. & Sridharan, S., 2012, In : Journal of Product Innovation Management. 29, 1, p. 52 - 69 18 p.

Research output: Contribution to journalArticleResearchpeer-review

90 Citations (Scopus)
2011

Applying a transformative consumer research lens to understanding and alleviating poverty

Blocker, C., Ruth, J., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J., Saatcioglu, B., Talukdar, D., Trujillo, C. & Varman, R., 2011, In : Journal of Research for Consumers. 19, p. 1 - 9 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
2010

Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial services contexts

Plouffe, C., Sridharan, S. & Barclay, D., 2010, In : Industrial Marketing Management. 39, 4, p. 538 - 550 13 p.

Research output: Contribution to journalArticleResearchpeer-review

35 Citations (Scopus)

Understanding consumption and entrepreneurship in subsistence marketplaces

Viswanathan, M., Sridharan, S. & Ritchie, R., 2010, In : Journal of Business Research. 63, 6, p. 570 - 581 12 p.

Research output: Contribution to journalArticleResearchpeer-review

101 Citations (Scopus)
2009

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Viswanathan, M., Sridharan, S., Gau, R. & Ritchie, R., 2009, In : Journal of Public Policy & Marketing. 28, 1, p. 85 - 94 10 p.

Research output: Contribution to journalArticleResearchpeer-review

69 Citations (Scopus)
2008

Marketing in subsistence marketplaces: Consumption and entrepreneurship in a South Indian context

Sridharan, S. & Viswanathan, M., 2008, In : Journal of Consumer Marketing. 25, 7, p. 455 - 462 8 p.

Research output: Contribution to journalArticleResearchpeer-review

71 Citations (Scopus)