Projects per year
Personal profile
Biography
I have worked in India, USA, Canada and Australia for over 25 years. My research interests center on investigating the impact of markets on consumer quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs. I am interested in supervising PhD projects that seek to critically examine marketing practices for their impact on consumer well being.
If you have skills in machine learning-based automated text analysis of large bodies of text data or image or video data, you can consider working in either of my two current projects. The first project examines marketing misconduct by firms in the financial services sector of Australia (based on the 2019 Banking Royal Commission data). The second project examines the extent to which Australian advertising manifests particular social/cultural values, and/or encourages a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).
Research interests
Marketing Strategy
Marketing Ethics/Values
Sustainable Development
Supervision interests
Cultural authenticity in advertising
Marketplace misconduct
Monash teaching commitment
Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
External PhD Supervisor, University of Queensland
18 Dec 2014 → 30 Jan 2017
Research area keywords
- Marketing Systems
- Entrepreneurship
- Emerging Markets
- Marketing Strategy
- Sanitation
- Energy Transitions
- Energy-food-water nexus analysis (Industrial Ecology)
Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Native Grains and Tubers Alliance
Appoo, S. (Chief Investigator (CI)), Sridharan, S. (Primary Chief Investigator (PCI)), Hartel, C. (Chief Investigator (CI)), Shahriar, A. Z. (Chief Investigator (CI)), Scally, A. (Chief Investigator (CI)), Walter, G. (Chief Investigator (CI)), Dharmaratne, A. (Chief Investigator (CI)) & Khabar, J. (Chief Investigator (CI))
2/04/24 → 31/12/24
Project: Research
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Water and Sanitation Markets in the Pacific: Understanding Demand and Fostering Sustainable WASH Marketplaces
Barrington, D. (Primary Chief Investigator (PCI)), Aalbersberg, W. (Chief Investigator (CI)), Amjad, U. (Chief Investigator (CI)), Bartram, J. (Chief Investigator (CI)), Saunders, S. (Chief Investigator (CI)), Souter, R. (Chief Investigator (CI)) & Sridharan, S. (Chief Investigator (CI))
1/06/13 → 1/06/16
Project: Research
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Addressing grand challenges through the bottom-up marketing approach: lessons from subsistence marketplaces and marketplace literacy
Viswanathan, M., Sreekumar, A., Sridharan, S. & Sinha, G. R., 2024, In: Journal of the Academy of Marketing Science. 52, p. 1279-1300 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile3 Citations (Scopus) -
Determinants of residential electricity consumption in South, East and South East Asia: a systematic review
Najeeb, A., Sridharan, S., Rao, A. B., Agnihotri, S. B. & Mishra, V., Jul 2024, In: Renewable and Sustainable Energy Reviews. 198, 15 p., 114400.Research output: Contribution to journal › Review Article › Research › peer-review
Open AccessFile3 Citations (Scopus) -
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, M. F., Sridharan, S. & Mavondo, F. T., 2023, In: Journal of the Academy of Marketing Science. 51, p. 1165-1183 19 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
Achieving development outcomes by building practical authority in WASH participatory collectives in Melanesia
Shields, K. F., Barrington, D. J., Meo, S., Sridharan, S., Saunders, S. G., Bartram, J. & Souter, R. T., 2022, In: Water Alternatives: an interdisciplinary journal on water, politics and development. 15, 2, p. 363-412 50 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile5 Citations (Scopus) -
Consumer marketplaces and self-sufficiency: meeting consumption needs in community
Saunders, S. G., Sridharan, S., Barrington, D. J., Souter, R., Shields, K. F., Meo, S. & Bartram, J. K., Dec 2021, In: Journal of Consumer Affairs. 55, 4, p. 1691-1711 21 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus)
Prizes
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Deans Commendation for Excellence in Teaching
Sridharan, Srinivas (Recipient), 28 Nov 2011
Prize: Other distinction
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Deans Commendation for UN PRME Research Excellence
Sridharan, S. (Recipient), 28 Nov 2017
Prize: Other distinction
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Journal of Consumer Affairs (Journal)
Srinivas Sridharan (Editorial board member)
1 Jan 2018Activity: Publication peer-review and editorial work types › Peer review responsibility
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Center for Global Business
Srinivas Sridharan (Member)
1 Jan 2015Activity: External Academic Engagement › Grant review responsibilities
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Center for Development Economics and Sustainability
Srinivas Sridharan (Member)
1 Jan 2014Activity: External Academic Engagement › Grant review responsibilities
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Journal of Macromarketing (Journal)
Srinivas Sridharan (Editorial board member)
1 Mar 2014Activity: Publication peer-review and editorial work types › Peer review responsibility
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Journal of Public Policy & Marketing (Journal)
Srinivas Sridharan (Editorial board member)
1 Oct 2013Activity: Publication peer-review and editorial work types › Peer review responsibility