Srinivas Sridharan public CV

Srinivas Sridharan

Assoc Professor

Associate Professor, Department of Marketing

https://orcid.org/0000-0001-6450-8071

EmailSrinivas.Sridharan@monash.edu

Accepting PhD Students

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Personal profile

Biography

My professional experience spans India, USA, Canada and Australia over 24 years. I research the impact of markets on quality of life. My work is published in academic journals in marketing and interdisciplinary areas. I have taught across undergraduate, Masters, and PhD programs.

I am interested in supervising PhD projects that seek to critically examine marketing systems for opportunities to create social innovations (enhance human welfare and reduce material waste).

Community service

Research interests

Marketing Systems, Strategy

Social Innovation

Sustainable Development

Supervision interests

Food waste in retailing

Cultural authenticity in advertising

Compassion in the marketplace

Monash teaching commitment

External positions

External PhD Supervisor, The University of Queensland

18 Dec 2014 → 30 Jan 2017

Research area keywords

Marketing Systems
Entrepreneurship
Emerging Markets
Marketing Strategy
Sanitation
Energy Transitions
Energy-food-water nexus analysis (Industrial Ecology)

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2016

1 Finished

Water and Sanitation Markets in the Pacific: Understanding Demand and Fostering Sustainable WASH Marketplaces

Barrington, D., Aalbersberg, W., Amjad, U., Bartram, J., Saunders, S., Souter, R. & Sridharan, S.

Australian Aid (Australian Agency for International Development)

1/06/13 → 1/06/16

Project: Research

Research Output 2006 2019

18 Article
4 Chapter (Book)
2 Commissioned Report
2 Editorial
4 More
- 2 Review Article
- 2 Other contribution

Off-grid opportunities and threats in the wake of India's electrification push

Heynen, A. P., Lant, P. A., Smart, S., Sridharan, S. & Greig, C., 22 May 2019, In : Energy, Sustainability and Society. 9, 1, 10 p., 16.

Research output: Contribution to journal › Article › Research › peer-review

Open Access

File

The role of private sector off-grid actors in addressing India's energy poverty: an analysis of selected exemplar firms delivering household energy

Heynen, A. P., Lant, P. A., Sridharan, S., Smart, S. & Greig, C., 15 May 2019, In : Energy and Buildings. 191, p. 95-103 9 p.

Research output: Contribution to journal › Article › Research › peer-review

Families and food: exploring food well-being in poverty

Voola, A. P., Voola, R., Wyllie, J., Carlson, J. & Sridharan, S., 12 Nov 2018, In : European Journal of Marketing. 52, 12, p. 2423-2448 26 p.

Research output: Contribution to journal › Article › Research › peer-review

Methods and challenges of conducting research in subsistence settlements

Sridharan, S., 2018, The Routledge Companion to Qualitative Research in Organization Studies. Mir, R. & Jain, S. (eds.). 1st ed. New York NY USA: Routledge, p. 306-324 19 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: A guide for working with residents of informal settlements in the Pacific

Barrington, D. J., Bartram, J., Meo, S., Saunders, S. G., Shields, K. F., Sridharan, S. & Souter, R., 1 Mar 2017, Brisbane Qld Australia: International WaterCentre. 98 p.

Research output: Book/Report › Commissioned Report › Other

Open Access

File