Srinivas Sridharan

Assoc Professor

Accepting PhD Students


Research activity per year

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Personal profile


I have worked in India, USA, Canada and Australia over 26 years. My research interests center on investigating the impact of markets on human quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs.

I am interested in supervising PhD projects that seek to critically examine marketing systems for opportunities to create social innovation. For example, is compassion in the marketplace on the decline in the Australian economy? To what extent is modern Australian TV advertising manifesting particular social/cultural values, and/or encouraging a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).


Community service

Research interests

Marketing Systems, Strategy

Social Innovation

Sustainable Development

Supervision interests

Food waste in retailing

Cultural authenticity in advertising

Compassion in the marketplace

Monash teaching commitment

Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit

Marketing Strategy Masterclass - Master of Marketing capstone unit

External positions

External PhD Supervisor, University of Queensland

18 Dec 201430 Jan 2017

Research area keywords

  • Marketing Systems
  • Entrepreneurship
  • Emerging Markets
  • Marketing Strategy
  • Sanitation
  • Energy Transitions
  • Energy-food-water nexus analysis (Industrial Ecology)


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