Srinivas Sridharan

Assoc Professor

Accepting PhD Students


Research activity per year

Personal profile


I have worked in India, USA, Canada and Australia for over 25 years. My research interests center on investigating the impact of markets on consumer quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs. I am interested in supervising PhD projects that seek to critically examine marketing practices for their impact on consumer well being.

If you have skills in machine learning-based automated text analysis of large bodies of textual data (or image or video as well), you can consider working in either of two current projects I am working on. The first project examines marketing misconduct by firms in the financial services sector of Australia (based on the 2019 Banking Royal Commission data). The second project examines the extent to which Australian advertising manifests particular social/cultural values, and/or encourages a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).


Research interests

Marketing Strategy

Marketing Ethics/Values

Sustainable Development

Supervision interests

Cultural authenticity in advertising

Misconduct Vs. Compassion in the marketplace

Monash teaching commitment

Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 6 - Clean Water and Sanitation
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 13 - Climate Action

External positions

External PhD Supervisor, University of Queensland

18 Dec 201430 Jan 2017

Research area keywords

  • Marketing Systems
  • Entrepreneurship
  • Emerging Markets
  • Marketing Strategy
  • Sanitation
  • Energy Transitions
  • Energy-food-water nexus analysis (Industrial Ecology)

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or