Projects per year
Personal profile
Biography
I have worked in India, USA, Canada and Australia over 26 years. My research interests center on investigating the impact of markets on human quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs.
I am interested in supervising PhD projects that seek to critically examine marketing systems for opportunities to create social innovation. For example, is compassion in the marketplace on the decline in the Australian economy? To what extent is modern Australian TV advertising manifesting particular social/cultural values, and/or encouraging a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).
Community service
Research interests
Marketing Systems, Strategy
Social Innovation
Sustainable Development
Supervision interests
Food waste in retailing
Cultural authenticity in advertising
Compassion in the marketplace
Monash teaching commitment
Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit
Marketing Strategy Masterclass - Master of Marketing capstone unit
External positions
External PhD Supervisor, University of Queensland
18 Dec 2014 → 30 Jan 2017
Research area keywords
- Marketing Systems
- Entrepreneurship
- Emerging Markets
- Marketing Strategy
- Sanitation
- Energy Transitions
- Energy-food-water nexus analysis (Industrial Ecology)
Network
Projects
- 1 Finished
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Water and Sanitation Markets in the Pacific: Understanding Demand and Fostering Sustainable WASH Marketplaces
Barrington, D., Aalbersberg, W., Amjad, U., Bartram, J., Saunders, S., Souter, R. & Sridharan, S.
1/06/13 → 1/06/16
Project: Research
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Achieving development outcomes by building practical authority in WASH participatory collectives in Melanesia
Shields, K. F., Barrington, D. J., Meo, S., Sridharan, S., Saunders, S. G., Bartram, J. & Souter, R. T., 2022, In: Water Alternatives: an interdisciplinary journal on water, politics and development. 15, 2, p. 363-412 50 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Consumer marketplaces and self-sufficiency: meeting consumption needs in community
Saunders, S. G., Sridharan, S., Barrington, D. J., Souter, R., Shields, K. F., Meo, S. & Bartram, J. K., Dec 2021, In: Journal of Consumer Affairs. 55, 4, p. 1691-1711 21 p.Research output: Contribution to journal › Article › Research › peer-review
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Off-grid opportunities and threats in the wake of India's electrification push
Heynen, A. P., Lant, P. A., Smart, S., Sridharan, S. & Greig, C., 22 May 2019, In: Energy, Sustainability and Society. 9, 1, 10 p., 16.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile20 Citations (Scopus) -
The role of private sector off-grid actors in addressing India's energy poverty: an analysis of selected exemplar firms delivering household energy
Heynen, A. P., Lant, P. A., Sridharan, S., Smart, S. & Greig, C., 15 May 2019, In: Energy and Buildings. 191, p. 95-103 9 p.Research output: Contribution to journal › Article › Research › peer-review
8 Citations (Scopus) -
Families and food: exploring food well-being in poverty
Voola, A. P., Voola, R., Wyllie, J., Carlson, J. & Sridharan, S., 12 Nov 2018, In: European Journal of Marketing. 52, 12, p. 2423-2448 26 p.Research output: Contribution to journal › Article › Research › peer-review
14 Citations (Scopus)
Prizes
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Deans Commendation for Excellence in Teaching
Sridharan, Srinivas (Recipient), 28 Nov 2011
Prize: Other distinction
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Deans Commendation for UN PRME Research Excellence
Sridharan, Srinivas (Recipient), 28 Nov 2017
Prize: Other distinction
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Journal of Consumer Affairs (Journal)
Srinivas Sridharan (Editorial board member)
1 Jan 2018Activity: Publication peer-review and editorial work types › Peer review responsibility
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Center for Global Business
Srinivas Sridharan (Member)
1 Jan 2015Activity: External Academic Engagement › Grant review responsibilities
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Center for Development Economics and Sustainability
Srinivas Sridharan (Member)
1 Jan 2014Activity: External Academic Engagement › Grant review responsibilities
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Journal of Macromarketing (Journal)
Srinivas Sridharan (Editorial board member)
1 Mar 2014Activity: Publication peer-review and editorial work types › Peer review responsibility
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Journal of Public Policy & Marketing (Journal)
Srinivas Sridharan (Editorial board member)
1 Oct 2013Activity: Publication peer-review and editorial work types › Peer review responsibility