20062019
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Personal profile

Biography

I have global academic experience across India, USA, Canada and Australia. I conduct research on the impact of markets on quality of life and have published in international journals of high quality in marketing and interdisciplinary areas. I have taught using the case method and dialogic inquiry across undergraduate, Masters, and PhD programs.

I study market behaviour and social innovation in urban low-income human settlements. In recent projects, I have studied how subsistence entrepreneurs in India break out of poverty and transform their businesses and their communities; how hybrid marketing systems have been solving water and sanitation needs in urban informal settlements in Fiji, Vanuatu and Solomon Islands; how Indian off-grid renewable energy companies operate and serve customers in challenging remote rural locations; and how Zimbabwean smallholder farmers adopt a marketing mindset to participate and grow in increasingly remunerative markets. I use systems thinking concepts and statistical, ethnographic, and participatory action research methods.

 

 

Community service

Research interests

Marketing Systems

Marketing Strategy

Entrepreneurship

Consumer Interest and Quality of Life

Social Innovation

Sustainable Development

Supervision interests

Projects set in markets of developing countries

Projects in water, sanitation, housing, energy, and agriculture / food security

Marketing strategy in the consumer interest 

Projects involving entrepreneurial processes

Monash teaching commitment

External positions

External PhD Supervisor, The University of Queensland

18 Dec 201430 Jan 2017

Keywords

  • Marketing Systems
  • Entrepreneurship
  • Emerging Markets
  • Marketing Strategy
  • Sanitation
  • Energy Transitions
  • Energy-food-water nexus analysis (Industrial Ecology)

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2016

Research Output 2006 2019

Off-grid opportunities and threats in the wake of India's electrification push

Heynen, A. P., Lant, P. A., Smart, S., Sridharan, S. & Greig, C., 22 May 2019, In : Energy, Sustainability and Society. 9, 1, 10 p., 16.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File

The role of private sector off-grid actors in addressing India's energy poverty: an analysis of selected exemplar firms delivering household energy

Heynen, A. P., Lant, P. A., Sridharan, S., Smart, S. & Greig, C., 15 May 2019, In : Energy and Buildings. 191, p. 95-103 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Families and food: exploring food well-being in poverty

Voola, A. P., Voola, R., Wyllie, J., Carlson, J. & Sridharan, S., 12 Nov 2018, In : European Journal of Marketing. 52, 12, p. 2423-2448 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Methods and challenges of conducting research in subsistence settlements

Sridharan, S., 2018, The Routledge Companion to Qualitative Research in Organization Studies. Mir, R. & Jain, S. (eds.). 1st ed. New York NY USA: Routledge, p. 306-324 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: A guide for working with residents of informal settlements in the Pacific

Barrington, D. J., Bartram, J., Meo, S., Saunders, S. G., Shields, K. F., Sridharan, S. & Souter, R., 1 Mar 2017, Brisbane Qld Australia: International WaterCentre. 98 p.

Research output: Book/ReportCommissioned ReportOther

Open Access
File

Prizes

Deans Commendation for Excellence in Teaching

Srinivas Sridharan (Recipient), 28 Nov 2011

Prize: Other distinction

Deans Commendation for UN PRME Research Excellence

Srinivas Sridharan (Recipient), 28 Nov 2017

Prize: Other distinction

Activities 2013 2018

  • 3 Peer review responsibility
  • 2 Grant review responsibilities

Journal of Consumer Affairs (Journal)

Srinivas Sridharan (Editorial board member)
1 Jan 2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

Center for Global Business

Srinivas Sridharan (Member)
1 Jan 2015

Activity: External Academic EngagementGrant review responsibilities

Journal of Macromarketing (Journal)

Srinivas Sridharan (Editorial board member)
1 Mar 2014

Activity: Publication peer-review and editorial work typesPeer review responsibility

Center for Development Economics and Sustainability

Srinivas Sridharan (Member)
1 Jan 2014

Activity: External Academic EngagementGrant review responsibilities

Journal of Public Policy & Marketing (Journal)

Srinivas Sridharan (Editorial board member)
1 Oct 2013

Activity: Publication peer-review and editorial work typesPeer review responsibility