I have worked in India, USA, Canada and Australia for over 25 years. My research interests center on investigating the impact of markets on consumer quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs. I am interested in supervising PhD projects that seek to critically examine marketing practices for their impact on consumer well being.

If you have skills in machine learning-based automated text analysis of large bodies of text data or image or video data, you can consider working in either of my two current projects. The first project examines marketing misconduct by firms in the financial services sector of Australia (based on the 2019 Banking Royal Commission data). The second project examines the extent to which Australian advertising manifests particular social/cultural values, and/or encourages a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).

Marketing Strategy

Marketing Ethics/Values

Sustainable Development

Cultural authenticity in advertising

Marketplace misconduct 

Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit