Srinivas Sridharan

Assoc Professor

Accepting PhD Students


Research activity per year

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Personal profile


My professional experience spans India, USA, Canada and Australia over 24 years. I research the impact of markets on quality of life. My work is published in academic journals in marketing and interdisciplinary areas. I have taught across undergraduate, Masters, and PhD programs.

I am interested in supervising PhD projects that seek to critically examine marketing systems for opportunities to create social innovations (enhance human welfare and reduce material waste).



Community service

Research interests

Marketing Systems, Strategy

Social Innovation

Sustainable Development

Supervision interests

Food waste in retailing

Cultural authenticity in advertising

Compassion in the marketplace

Monash teaching commitment

External positions

External PhD Supervisor, University of Queensland

18 Dec 201430 Jan 2017

Research area keywords

  • Marketing Systems
  • Entrepreneurship
  • Emerging Markets
  • Marketing Strategy
  • Sanitation
  • Energy Transitions
  • Energy-food-water nexus analysis (Industrial Ecology)


Recent external collaboration on country level. Dive into details by clicking on the dots or
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