I have worked in India, USA, Canada and Australia over 26 years. My research interests center on investigating the impact of markets on human quality of life. My work is published in marketing and interdisciplinary journals. I have taught across undergraduate, Masters, and PhD programs.

I am interested in supervising PhD projects that seek to critically examine marketing systems for opportunities to create social innovation. For example, is compassion in the marketplace on the decline in the Australian economy? To what extent is modern Australian TV advertising manifesting particular social/cultural values, and/or encouraging a change in priorities attached to several values in Australian society (e.g. youth over maturity, adventure over safety, spending over saving, independence over affiliation, etc).

Marketing Systems, Strategy

Social Innovation

Sustainable Development

Food waste in retailing

Cultural authenticity in advertising

Compassion in the marketplace

Marketing Strategy Implementation - Bachelor of Commerce (Marketing major) capstone unit

Marketing Strategy Masterclass - Master of Marketing capstone unit