Research activity per year

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Personal profile


Dr. Shanfei (Sophie) Feng is a Lecturer in Department of Marketing, Monash Business School. Her research interests include Business-to-Business services, customer relationship, and new product diffusion. She has worked on projects involving oil and gas industry, which is a context she has particular interests in. Sophie has published in journals including International Journal of Research in Marketing, and International Journal of Foresting.

Supervision interests

B2B marketing, new product diffusion, empirical modelling

Research area keywords

  • B2b Marketing
  • Customer Relationship
  • New Product
  • Contract
  • Empirical modeling

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or