Sophie Feng

Dr

Accepting PhD Students

20082017
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Personal profile

Biography

Dr. Shanfei (Sophie) Feng is a Lecturer in Department of Marketing, Monash Business School. Her research interests include Business-to-Business services, customer relationship, and new product diffusion. She has worked on projects involving oil and gas industry, which is a context she has particular interests in. Sophie has published in journals including International Journal of Research in Marketing, and International Journal of Foresting.

Supervision interests

B2B marketing, new product diffusion, empirical modelling

Keywords

  • B2b Marketing
  • Customer Relationship
  • New Product
  • Contract
  • Empirical modeling

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2017

  • 4 Article
  • 1 Conference Paper

Authenticity: the link between destination image and place attachment

Jiang, Y., Ramkissoon, H., Mavondo, F. T. & Feng, S., 17 Feb 2017, In : Journal of Hospitality Marketing and Management. 26, 2, p. 105-124 20 p.

Research output: Contribution to journalArticleResearchpeer-review

To retain? To upgrade? The effects of direct mail on regular donation behavior

Thomas, S. A., Feng, S. & Krishnan, T. V., 2015, In : International Journal of Research in Marketing. 32, 1, p. 48 - 63 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Getting lapsed donors back: An empirical investigation of relationship management in the post-termination stage

Feng, S., 2014, In : Journal of Nonprofit and Public Sector Marketing. 26, 2, p. 127 - 141 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process

Krishnan, T., Feng, S. & Beebe, T., 2011, In : International Journal of Forecasting. 27, 4, p. 1160 - 1177 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Modeling the supply and utilization patterns of a B2B-service product in a new market

Feng, S., Krishnan, T. V. & Beebe, T., 2008, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Spanjaard, D., Denize, S. & Sharma, N. (eds.). Sydney NSW Australia: ANZMAC, p. 1 - 6 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review