Research output per year
Research output per year
Search results
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2023
Hidden in plain sight: disengagement with technology among older female entrepreneurs
Ewe, S. Y., Mujakperuo, S., Teh, P-L. & Adebanjo, D., 2023, 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM): IEEM 2023. Piscataway NJ USA: IEEE, Institute of Electrical and Electronics Engineers, p. 1240-1244 5 p. (2023 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2023).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
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Integrating impulse buying and the anchoring effect theory on essential and non-essential products
Lee, Y. Q., Ewe, S. Y. & Khan, G., 2023, 2023 AMA Winter Academic Conference: Marketing During Times of Change. Umashankar, N. & Lisjak, M. (eds.). USA: American Marketing Association (AMA), p. 1436-1439 4 p. (Proceedings; vol. 34).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
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The effect of hostage posting on consumer green behavior through the reduction of adverse selection risk
Ewe, S. Y. & Chew, C., 2023, 2023 AMA Winter Academic Conference: Marketing During Times of Change. Umashankar, N. & Lisjak, M. (eds.). USA: American Marketing Association (AMA), p. 547-549 3 p. (Proceedings; vol. 34).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
Open Access -
2022
CEO’s regulatory focus, strategic marketing decisions and customer satisfaction
Lu, C., Ewe, S. Y. & Gul, F. A., 2022, British Academy of Management (BAM) Conference 2022. British Academy of Management, p. 1-5 5 p. 298Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other
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Understanding challenges as needs: smartphone usage among Malaysian older women in rural areas
Liew, E. J. Y., Teh, P-L., Ewe, S. Y. & Chong, C. L., 2022, IEEE International Conference on Industrial Engineering and Engineering Management: IEEM 2022. Jiao, R. & Xie, M. (eds.). Piscataway NJ USA: IEEE, Institute of Electrical and Electronics Engineers, p. 1201-1205 5 p. (IEEE International Conference on Industrial Engineering and Engineering Management).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other
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2021
Changing the climate in the classroom: an enquiry-based approach
Little, V., Chan, L. T., Cheah, S. K. A., Ewe, S. Y. & Kunchamboo, V., 2021, Proceedings of the 46th Annual Macromarketing Conference: Macromarketing Putting the Local into Global. Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A. & Samuel, A. (eds.). Laramie WY USA: Macromarketing Society Inc. , p. 162-169 8 p. (Annual Macromarketing Conference. Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other
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2016
Recent experience and financial decision making: does intensity in chronic regulatory focus make a difference?
Ewe, S. Y., Lee, C. K. C., Watabe, M. & Yang, L., 2016, Marketing in a Post-Disciplinary Era - ANZMAC 2016. Fortin, D. & Ozanne, L. K. (eds.). Christchurch New Zealand: University of Canterbury, p. 1-7 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
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2013
Recent experience and financial decision making: the role of regulatory focus and regulatory closure
Ewe, S. Y. & Lee, C., 2013, Conference proceeding in ANZMAC Conference, Auckland, New Zealand, 1 – 4 Dec 2013.. Australia & New Zealand Marketing Academy (ANZMAC), 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other