Soo Yeong Ewe

Research output

Research output per year 2012 2022 2023 2024 2025

• 10 Chapter (Book)
• 10 Article
• 9 Abstract
• 8 Conference Paper
• 4 More
  • 1 Edited Book
  • 1 Other
  • 1 Meeting Abstract
  • 1 Comment / Debate

Research output per year

Research output per year

Search results

• 2024

  Case 1: Resilience and recovery in the tourism industry during COVID-19

  Tjiptono, F., Khan, G. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 9-22 14 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 10: Heng Hiap Industries—Pioneer in the plastic recycling industry

  Khan, S. A. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 135-145 11 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

  Anatamsombut, N. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 147-161 15 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Case 5: Tesla’s Entry and the evolving dynamics of the electric vehicle market in malaysia

  Yee Qin, L. & Ewe, S. Y., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Vincent, R. L. (eds.). 1st ed. Cham Switzerland: Springer, p. 63-78 16 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

• Deciphering older female salespeople’s motivation to use social media in sales: insights from Malaysia

  Ho, H. H. P., Ewe, S. Y. & Teh, P-L., 2024, Emerging Technologies in Business: Innovation Strategies for Competitive Advantage. Kwok, A. O. J. & Teh, P-L. (eds.). 1st ed. Singapore Singapore: Springer, p. 129-149 21 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
  2 Citations (Scopus)

• Introduction: Emerging market resilience: modern marketing strategies for a dynamic world

  Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R., 2024, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. Mutum, D. S., Ewe, S. Y., Ghazali, E. M. & Louis Vincent, R. (eds.). 1st ed. Cham Switzerland: Springer, p. 1-5 5 p. (Springer Business Cases).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review
• 2022

  Analyzing the use of social media communication strategies in Indonesia and Malaysia: insights and implications

  Tjiptono, F., Khan, G. & Yeong, E. S., 2022, Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence. Anning-Dorson, T., Hinson, R. E., Coffie, S., Bosah, G. & Abdul-Hamid, I. K. (eds.). 1st ed. Cham Switzerland: Palgrave Macmillan, p. 247-275 29 p. (Palgrave Studies of Marketing in Emerging Economies).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

• Consumer behavior during and post-COVID-19 in Indonesia and Malaysia

  Tjiptono, F., Khan, G., Ewe, S. Y. & Dharmesti, M., 2022, COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on the Economy, Business and Society. Kwok, A. O. J., Watabe, M. & Koh, S. G. M. (eds.). 1st ed. Singapore Singapore: Springer, p. 205-233 29 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
  3 Citations (Scopus)

• Transformation of personal selling during and after the COVID-19 pandemic

  Ewe, S. Y. & Ho, H. H. P., 2022, COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on the Economy, Business and Society. Kwok, A. O. J., Watabe, M. & Koh, S. G. M. (eds.). 1st ed. Singapore Singapore: Springer, p. 259-279 21 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
  6 Citations (Scopus)
• 2020

  Generation Z in Malaysia: the four 'E' generation

  Tjiptono, F., Khan, G., Ewe, S. Y. & Kunchamboo, V., 2020, The New Generation Z in Asia: Dynamics, Differences, Digitalisation. Gentina, E. & Parry, E. (eds.). 1st ed. Bingley UK: Emerald Group Publishing Limited, p. 149-163 15 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
  26 Citations (Scopus)