Soo Yeong Ewe (尤淑容) is a senior lecturer in the Department of Marketing at Monash University Malaysia. Her current research interests include consumer psychology and behavior in the contexts of sustainable marketing and consumption, and financial decision making. Other areas of research interest include personal selling and sales management, marketing-finance interface and technology adoption. Her research primarily adopts experimental designs in quantitative research and in-depth interviews in qualitative research. Her work has been published in respected journals such as Psychology & Marketing, Journal of Behavioral and Experimental Finance, Journal of Personal Selling and Sales Management, International Journal of Bank Marketing, Marketing Intelligence and Planning, Activities, Adaptation & Aging and Journal of Behavioral Finance. She has more than 20 years of teaching experience in tertiary education and some years of corporate experience. She is also an HRDF-accredited trainer and is available to conduct corporate training. On top of teaching, training and research, she is actively engaged with external organizations such as the Malaysian Independent Chinese Secondary School Working Committee (MICSS) as an advisor for Business Studies curriculum board, and Tzu Chi Foundation (a Taiwanese international humanitarian and non-governmental organization) as a commissioner.

• Consumer behavior
• Judgment and decision making
• Sustainable consumption
• Personal selling and sales management
• Experimental approach

• MKW1120 Marketing Theory and Practice
• MKW 2420 Marketing Research Methods
• MKW 2500 Retail Marketing
• MKM 5955 Marketing and International Consumer