Research output per year
Research output per year
Accepting PhD Students
PhD projects
Sustainable consumption
Consumer decision making
Consumer psychology
Research activity per year
Soo Yeong Ewe (尤淑容) is a senior lecturer in the Department of Marketing at Monash University Malaysia. Her current research interests include consumer psychology and behavior in the contexts of sustainable marketing and consumption, and financial decision making. Other areas of research interest include personal selling and sales management, marketing-finance interface and technology adoption. Her research mainly applies experimental approach. Her work has been published in respected journals such as Journal of Personal Selling and Sales Management, International Journal of Bank Marketing, Marketing Intelligence and Planning, Journal of Behavioral and Experimental Finance and Journal of Behavioral Finance. She has more than 20 years of teaching experience in tertiary education and some years of corporate experience. On top of teaching and research, she is actively engaged with external organizations such as the Malaysian Independent Chinese Secondary School Working Committee (MICSS) as a committee member of the curriculum board, and Tzu Chi Foundation (a Taiwanese international humanitarian and non-governmental organization) as a volunteer.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD, Monash University Malaysia
2014 → 2016
Award Date: 24 Feb 2017
Master of Economics, Universiti Malaya (University of Malaya)
1999 → 2002
Award Date: 5 Sep 2002
Bachelor of Management(1st class Honours), Universiti Sains Malaysia (University of Science Malaysia)
1993 → 1997
Award Date: 3 Aug 1997
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Research output: Contribution to journal › Article › Research › peer-review
Research output: Contribution to conference › Abstract › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Soo Yeong Ewe (Member)
Activity: External Academic Engagement › Committees and working groups
Soo Yeong Ewe (Member)
Activity: External Academic Engagement › Committees and working groups