Satheesh Seenivasan


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Personal profile


Satheesh Seenivasan holds a Master's degree in Economics and a PhD in Marketing from The State University of New York at Buffalo. His primary research area is econometric modelling, with a specific focus on the retailing domain (private label brands, store traffic, retail competition, healthy consumption, nutrition labelling, online reviews) and macro level factors influencing consumer behaviour (globalization, recession, socio-economic environment). His dissertation seeks to investigate consumers value seeking tendency in supermarkets through private label brands. His research has been published in leading journals such as the Journal of Consumer Research, Management Science and Journal of Retailing, and has been cited in leading media outlets such as The Wall Street Journal, Business Week, The New York Times and Time magazine. He has also presented his research at several INFORMS Marketing science conferences.


ARC Seeding research grant, University of Melbourne, Dec 2015 (with Anish Nagpal and Dominic Thomas)

Department of Marketing research grant, Aug 2015 (with Junzhao Ma)

Faculty research grant, Monash University, Nov 2012 (with Dominic Thomas)

Editorial roles:

Journal of Business Research (Editorial review board member)

International Business Review (Adhoc reviewer)

Research interests / areas:

* Retailing (private label brand, retail competition, nutrition labels, healthy food consumption)

* Marketing models (choice models, learning models, dynamic linear models, time-series analysis)

* Consumer response to macro-economic conditions and policy changes

* Online reviews and purchase behaviours




Research area keywords

  • Retailing
  • Marketing models
  • Healthy consumption
  • Nutrition labelling

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2020

Research Output 2011 2019

Media influences on consumption trends: effects of the film Food, Inc. on organic food sales in the U.S.

Ma, J., Seenivasan, S. & Yan, B., 2019, (Accepted/In press) In : International Journal of Research in Marketing. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Competitive effects of Wal-Mart supercenter entry: Moderating roles of category and brand characteristics

Seenivasan, S. & Talukdar, D., 1 Jun 2016, In : Journal of Retailing. 92, 2, p. 218-225 8 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

Do store brands aid store loyalty?

Seenivasan, S., Sudhir, K. & Talukdar, D., 2016, In : Management Science. 62, 3, p. 802 - 816 15 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Negative consequences of nutrition information disclosure on consumption behavior in quick-casual restaurants

Seenivasan, S. & Thomas, D., Aug 2016, In : Journal of Economic Psychology. 55, p. 51-60 10 p.

Research output: Contribution to journalArticleResearchpeer-review

81 Citations (Scopus)

How credit card payments increase unhealthy food purchases: Visceral regulation of vices

Thomas, M., Desai, K. & Seenivasan, S., 2011, In : Journal of Consumer Research. 38, 1, p. 126 - 139 14 p.

Research output: Contribution to journalArticleResearchpeer-review