Satheesh Seenivasan


Accepting PhD Students


Research output per year

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Personal profile


Satheesh Seenivasan holds a Bachelor’s degree in Electrical & Electronics Engineering from Coimbatore Institute of Technology, India, and Master's degree in Economics and PhD in Marketing from The State University of New York at Buffalo. His primary research area is econometric modelling, with a specific focus on retailing (private label brands, store traffic, retail competition, store loyalty), healthy consumption (nutrition labelling, biases in consumption behaviour, household life cycle and consumption behaviour), and macro-level factors influencing consumer behaviour (global obesity, globalization, recession, socio-economic environment). His research has been published in leading journals such as the Journal of Consumer Research, Management Science, Journal of Marketing Research, Journal of Retailing and International Journal of Research in Marketing, and has been cited in leading media outlets such as The Wall Street Journal, Business Week, The New York Times and Time magazine. He has also presented his research at several INFORMS Marketing science conferences.


VicHealth Innovation grant ($200,000), VicHealth, June 2018 (with Dominic Thomas, Anish Nagpal and Gary Sacks)

Monash Business School seed funding ($30,000), Monash Business School, Dec 2017 (with Samir Gupta)

ARC Seeding research grant ($7,400), University of Melbourne, Dec 2015 (with Anish Nagpal and Dominic Thomas)

Department of Marketing research grant ($6,900), Monash Business School, Aug 2015 (with Junzhao Ma)

Faculty research grant ($18,900), Monash University, Nov 2012 (with Dominic Thomas)

Editorial roles:

Editorial review board reviewer: Journal of Business Research

Adhoc reviewer: Journal of Retailing, European Journal of Operational Research, European Journal of Marketing, Journal of Retailing and Consumer Services, International Business Review and Journal of International marketing

Research interests / areas:

* Retailing (private label brand, retail competition, store loyalty)

* Healthy consumption (nutrition labels, household life cycle and food consumption, biases in consumption behaviour)

* Marketing models (choice models, Bayesian models, time-series analysis)

* Consumer response to macro-economic conditions and policy changes

* Online reviews and purchase behaviours

Research area keywords

  • Retailing
  • Marketing models
  • Healthy consumption
  • Nutrition labelling

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


Research Output

The association between national income and adult obesity prevalence: empirical insights into temporal patterns and moderators of the association using 40 years of data across 147 countries

Talukdar, D., Seenivasan, S., Cameron, A. J. & Sacks, G., May 2020, In : PLoS ONE. 15, 5, 17 p., e0232236.

Research output: Contribution to journalArticleResearchpeer-review

Open Access

Media influences on consumption trends: effects of the film Food, Inc. on organic food sales in the U.S.

Ma, J., Seenivasan, S. & Yan, B., 2019, (Accepted/In press) In : International Journal of Research in Marketing. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Competitive effects of Wal-Mart supercenter entry: Moderating roles of category and brand characteristics

Seenivasan, S. & Talukdar, D., 1 Jun 2016, In : Journal of Retailing. 92, 2, p. 218-225 8 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Do store brands aid store loyalty?

Seenivasan, S., Sudhir, K. & Talukdar, D., 2016, In : Management Science. 62, 3, p. 802 - 816 15 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)

Negative consequences of nutrition information disclosure on consumption behavior in quick-casual restaurants

Seenivasan, S. & Thomas, D., Aug 2016, In : Journal of Economic Psychology. 55, p. 51-60 10 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)