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Personal profile


Sarah is Director of the Emerging Technologies Research Lab, which undertakes critical interdisciplinary and international research into the social, cultural and experiential dimensions of the design, use and futures of new and emerging technologies. She has a joint appointment across the Faculty of Art, Design and Architecture and the Faculty of Information Technology. 

Her research focuses on emerging intelligent technologies, automation, data, digital futures, safety and design for wellbeing. Current projects investigate autonomous driving vehicles, Mobility as a Service, digital energy futures, self tracking and wearable technologies, smart phone and personal technology futures, digital technology use in everyday life, and health care design. 

Sarah is a world leading Design Anthropologist, known for her development of innovative digital, visual and sensory research and dissemination methodologies, which she engages in interdisciplinary projects with design, engineering and creative practice disciplines to engage with contemporary issues and challenges. She has over 20 years experiences of working with academic and industry research partners internationally and frequently gives keynote and public lectures in academic and business environments internationally. She has published numerous academic books, peer referred journal articles and book chapters. 

Sarah's research has been funded by national research councils in Australia, UK, Sweden and Spain, and the EU, and through industry partnerships internationally. 


Sarah consults in her areas of expertise, focused on the social, cultural and experiential dimensions of technology design and use. She has experience of consulting with large companies as well as design, branding and research agencies internationally. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Social Anthropology , PhD, The University of Kent

Social Anthropology, 1st class BA Hons, The University of Kent

Visual Anthropology , MA, University of Manchester

External positions

Fellow, Academy of the Social Sciences in Australia

2019 → …

International Visiting Professor, Hogskolan i Halmstad (Halmstad University)

2014 → …

Visiting Professor, Loughborough University

2012 → …

Research area keywords

  • design anthropology
  • emerging technologies
  • innovative ethnography
  • visual ethnography
  • automated decision making
  • future mobilities
  • future health
  • future energy
  • future of work


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