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Research Output 2000 2019

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2019

Collaborative orientation to advance value co-creation in buyer–seller relationships

Gupta, S., Polonsky, M. & Lazaravic, V., 2019, In : Journal of Strategic Marketing. 27, 3, p. 191-209 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

Overcoming equivocality on projects in the fuzzy front end: bringing social networks back in

Rizova, P. S., Gupta, S., Maltz, E. N. & Walker, R. W., Dec 2018, In : Technovation. 78, p. 40-55 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes: the case of Indian pharmaceutical firms

Gupta, S., Polonsky, M. & Ray, S., 2018, (Accepted/In press) In : Journal of Strategic Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Gupta, S. & Maltz, E., 2015, In : Journal of Business Research. 68, 11, p. 2434 - 2442 9 p.

Research output: Contribution to journalArticleResearchpeer-review

What do customers get and give in return for loyalty program membership?

So, J. T., Danaher, T. S. & Gupta, S., 2015, In : Australasian Marketing Journal. 23, 3, p. 196 - 206 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization's perspective

Gupta, S. & Polonsky, M. J., 2014, In : Journal of Business Research. 67, 4, p. 615 - 622 8 p.

Research output: Contribution to journalArticleResearchpeer-review

Transformative subsistence entrepreneurship: A study in India

Sridharan, S., Maltz, E., Viswanathan, M. & Gupta, S., 2014, In : Journal of Macromarketing. 34, 4, p. 486 - 504 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

Inactivity and the dynamics of relationship development: A proposed model

Polonsky, M., Gupta, S., Beldona, S. & Hyman, M., 2010, In : Journal of Strategic Marketing. 18, 3, p. 257 - 273 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of external forces on cartel network dynamics: Direct research in the diamond industry

Gupta, S., Polonsky, M. J., Woodside, A. G. & Webster, C. M., 2010, In : Industrial Marketing Management. 39, 2, p. 202 - 210 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Gupta, S., Woodside, A. G., Dubelaar, P. C. & Bradmore, D. J., 2009, In : Industrial Marketing Management. 38, 2, p. 219 - 227 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2006

Uncovering multiple champion roles in implementing new-technology ventures

Gupta, S., Cadeaux, J. & Dubelaar, P. C., 2006, In : Journal of Business Research. 59, 5, p. 549 - 563 15 p.

Research output: Contribution to journalArticleResearchpeer-review

2005

Mapping network champion behavior in B2B electronic venturing

Gupta, S., Cadeaux, J. & Woodside, A. G., 2005, In : Industrial Marketing Management. 34, 5, p. 495 - 503 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2004

Diffusion process models and strategic performance theory for new B2B electronic ventures

Woodside, A. G., Gupta, S. & Cadeaux, J., 2004, In : Journal of Business and Industrial Marketing. 19, 1, p. 23 - 38 16 p.

Research output: Contribution to journalArticleResearchpeer-review