Samir Gupta

PhD (Sydney), MBA; BBus (Perth, Western Australia)

Samir works in the Faculty of Business and Economics at Monash University as a Senior Lecturer.

Samir's research interests are in the application of network concepts, innovation, Business-to-Business marketing, strategic marketing management and in macromarketing. He has published in the Journal of Business and Industrial Marketing (JBIM), and Industrial Marketing Management, Journal of Business Research, Journal of Macromareting. The article in JBIM won the best article of the year in 2005 and was nominated for Best Article Award by the American Marketing Association's technology and innovation special interest group. He has also published many refereed conference papers. He received his PhD from the University of New South Wales in 2003 and is a recipient of Best Researcher in 2006 by the Department of Marketing - Monash University. He also received an award for his Doctoral Dissertation from Pen State University. He has wide industry experience and brings this experience into the class-room.

Publications 2014-2018

Gupta, S., Polonsky, M. and Ray, S (2018) “Validating the innovation prowess framework for firms in emerging economics facing tight regulatory regimes: The case of the Indian pharmaceutical firm,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2018.1493524

Rizova, P., Gupta, S., Maltz, E. N., Walker, R. W. (2018) “Overcoming equivocality on projects in the fuzzy front end: Bringing social networks back in,” Technovasion, 78: 40-55.

Gupta, S, Polonsky, M. J. and Lazarevic, V. (2017) “Collaborative Orientation to advance value co-creation in buyer-seller relationships,” Journal of Strategic Marketing, 27(3): 191-209. 

Gupta, S., and Maltz, E, (2015) “Interdependency, dynamism and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy-front-end of innovation,” Journal of Business Research, 68(11): 2434-2442.

So, J., Dagger, T., and Gupta, S. (2015) “What do customers get and give in return for loyalty program membership?" Australasian Marketing Journal, 23(3): 196-206.

Sridharan, S, Maltz, E., Viswanathan, M., and Gupta, S. (2014). “Transformative Subsistence Entrepreneurship: A Systems Explanation,” Journal of Macromarketing 34(4): 486-504.

Gupta, S., and Polonsky, M. J. (2014) “Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization’s perspective,” Journal of Business Research,67(4): 615-622.

Samir's research interests are in the application of network concepts, innovation, Business-to-Business marketing, strategic marketing management and in macromarketing.

Supervision of completed Doctoral candidates

2014 E-Jian Loh "Managing consumer disengagement through green advertising stragegies" with Jan Brace-Govan

2013 Jing Theng So "Customer loyalty programs: the role of different value constructs in building customer loyalty" with Tracey Danaher