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Personal profile

Biography

Samir Gupta

PhD (Sydney), MBA; BBus (Perth, Western Australia)

Samir works in the Faculty of Business and Economics at Monash University as a Senior Lecturer.

 

Samir's research interests are in the application of network concepts, innovation, Business-to-Business marketing, strategic marketing management and in macromarketing. He has published in the Journal of Business and Industrial Marketing (JBIM), and Industrial Marketing Management, Journal of Business Research, Journal of Macromareting. The article in JBIM won the best article of the year in 2005 and was nominated for Best Article Award by the American Marketing Association's technology and innovation special interest group. He has also published many refereed conference papers. He received his PhD from the University of New South Wales in 2003 and is a recipient of Best Researcher in 2006 by the Department of Marketing - Monash University. He also received an award for his Doctoral Dissertation from Pen State University. He has wide industry experience and brings this experience into the class-room.

Publications 2014-2018

Gupta, S., Polonsky, M. and Ray, S (2018) “Validating the innovation prowess framework for firms in emerging economics facing tight regulatory regimes: The case of the Indian pharmaceutical firm,” Journal of Strategic Marketing, DOI: 10.1080/0965254X.2018.1493524

Rizova, P., Gupta, S., Maltz, E. N., Walker, R. W. (2018) “Overcoming equivocality on projects in the fuzzy front end: Bringing social networks back in,” Technovasion, 78: 40-55.

Gupta, S, Polonsky, M. J. and Lazarevic, V. (2017) “Collaborative Orientation to advance value co-creation in buyer-seller relationships,” Journal of Strategic Marketing, 27(3): 191-209. 

Gupta, S., and Maltz, E, (2015) “Interdependency, dynamism and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy-front-end of innovation,” Journal of Business Research, 68(11): 2434-2442.

So, J., Dagger, T., and Gupta, S. (2015) “What do customers get and give in return for loyalty program membership?" Australasian Marketing Journal, 23(3): 196-206.

Sridharan, S, Maltz, E., Viswanathan, M., and Gupta, S. (2014). “Transformative Subsistence Entrepreneurship: A Systems Explanation,” Journal of Macromarketing 34(4): 486-504.

Gupta, S., and Polonsky, M. J. (2014) “Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization’s perspective,” Journal of Business Research,67(4): 615-622.

 


Research interests

Samir's research interests are in the application of network concepts, innovation, Business-to-Business marketing, strategic marketing management and in macromarketing.

Supervision interests

Supervision of completed Doctoral candidates

2014 E-Jian Loh "Managing consumer disengagement through green advertising stragegies" with Jan Brace-Govan

2013 Jing Theng So "Customer loyalty programs: the role of different value constructs in building customer loyalty" with Tracey Danaher

2010 Stephen Singarju "Interorganisational new service development capability in the mobile communications ecosystem" with Mark Gabbott

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2019

Research Output 2000 2018

Overcoming equivocality on projects in the fuzzy front end: bringing social networks back in

Rizova, P. S., Gupta, S., Maltz, E. N. & Walker, R. W., Dec 2018, In : Technovation. 78, p. 40-55 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Validating the innovation prowess framework for firms in emerging economies facing tight regulatory regimes: the case of Indian pharmaceutical firms

Gupta, S., Polonsky, M. & Ray, S., 2018, (Accepted/In press) In : Journal of Strategic Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Collaborative orientation to advance value co-creation in buyer–seller relationships

Gupta, S., Polonsky, M. & Lazaravic, V., 6 Oct 2017, (Accepted/In press) In : Journal of Strategic Marketing. 19 p.

Research output: Contribution to journalArticleResearchpeer-review

Understanding informal influences on equivocality in the FFE: a social network approach

Rizova, P., Maltz, E. & Gupta, S., 4 Jul 2017. 1 p.

Research output: Contribution to conferenceAbstractOther

Interdependency, dynamism, and variety (IDV) network modeling to explain knowledge diffusion at the fuzzy front-end of innovation

Gupta, S. & Maltz, E., 2015, In : Journal of Business Research. 68, 11, p. 2434 - 2442 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Prizes

Award of Excellence - Outstanding paper

Samir Gupta (Recipient), 2005

Prize: Prize (including medals and awards)

Award of Excellence - Researcher of the Year

Samir Gupta (Recipient), 2006

Prize: Prize (including medals and awards)

Doctoral Support Award

Samir Gupta (Recipient), 2001

Prize: Prize (including medals and awards)

Doctoral Support Award

Samir Gupta (Recipient), 2001

Prize: Prize (including medals and awards)