Personal profile


Dr Racheal Louis Vincent is currently a Lecturer and Coordinator in the Department of Marketing (School of Business) at Monash University, Malaysia. Prior to this, she worked as a Lecturer in Marketing at the Sunway Education Group (Sunway University and Sunway College) for nine and a half years. She has taught a variety of marketing courses such as Digital Marketing, Marketing on the Internet, Introduction to Marketing, Integrated Marketing Communications and Marketing Planning and Strategy. She is also a Certified Digital Marketing Professional (CDMP). Her research interest lies in the areas of shared consumption (particularly collaborative fashion consumption), and consumer behaviour. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.

Monash teaching commitment

MKM2300 Introduction to Digital Marketing

MKM3450 Social Media Marketing

Research interests

Shared Consumption (Collaborative Fashion Consumption)

Digital Marketing

Social Media Marketing

Consumer Behavior

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Business, Doctor of Philosophy, Extending the Extended Model of Goal-Directed Behavior to Understand Individual’s Consumption of Shared Services, Universiti Sunway (Sunway University)

Award Date: 24 May 2019

Business, Master of International Business, MONASH UNIVERSITY

Award Date: 13 Nov 2010

Business, Bachelor of Business (International Trade), Victoria University

Award Date: 15 Mar 2009

Research area keywords

  • Sharing Economy
  • Shared Consumption
  • Collaborative Fashion Consumption
  • Consumer Behavior
  • Digital Marketing
  • Social Media Marketing

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or