Dr Racheal Louis Vincent is currently a Lecturer in the Department of Marketing (School of Business) at Monash University, Malaysia. Prior to this, she worked as a Lecturer in Marketing at the Sunway Education Group (Sunway University and Sunway College) for nine and a half years. She has taught a variety of marketing courses such as Digital Marketing, Marketing on the Internet, Introduction to Marketing, Integrated Marketing Communications and Marketing Planning and Strategy. She is also a Certified Digital Marketing Professional (CDMP) and a HRD Corp Certified Trainer. Her research interest lies in the areas of shared consumption (particularly collaborative fashion consumption), and consumer behaviour. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.

MKM2300 Introduction to Digital Marketing

MKM3450 Social Media Marketing

MKM3600 Digital Incubator

Shared Consumption (Collaborative Fashion Consumption)

Digital Marketing

Social Media Marketing

Consumer Behavior

Circular Economy

• 1st July 2023 to 31st December 2024: Department of Marketing Coordinator