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Dr Racheal Louis Vincent is currently a Lecturer in the Department of Marketing (School of Business) at Monash University, Malaysia. Prior to this, she worked as a Lecturer in Marketing at the Sunway Education Group (Sunway University and Sunway College) for nine and a half years. She has taught a variety of marketing courses such as Digital Marketing, Marketing on the Internet, Introduction to Marketing, Integrated Marketing Communications and Marketing Planning and Strategy. She is also a Certified Digital Marketing Professional (CDMP). Her research interest lies in the areas of shared consumption (particularly collaborative fashion consumption), and consumer behaviour. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.
MKW3300 Introduction to Social Commerce
MKW3301 Services Marketing
Shared Consumption (Collaborative Fashion Consumption)
Digital Marketing
Social Media Marketing
Consumer Behavior
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Business, Doctor of Philosophy, Universiti Sunway (Sunway University)
Award Date: 24 May 2019
Business, Master of International Business, MONASH UNIVERSITY
Award Date: 13 Nov 2010
Business, Bachelor of Business (International Trade), Victoria University
Award Date: 15 Mar 2009
Research output: Contribution to journal › Article › Research › peer-review
Research output: Contribution to conference › Abstract