Dr Racheal Louis Vincent is currently a Lecturer in the Department of Marketing (School of Business) at Monash University, Malaysia. Prior to this, she worked as a Lecturer in Marketing at the Sunway Education Group (Sunway University and Sunway College) for nine and a half years. She has taught a variety of marketing courses such as Digital Marketing, Marketing on the Internet, Introduction to Marketing, Integrated Marketing Communications and Marketing Planning and Strategy. She is also a Certified Digital Marketing Professional (CDMP). Her research interest lies in the areas of shared consumption (particularly collaborative fashion consumption), and consumer behaviour. Prior to joining the academia, she had two years of industry experience. Her non-academic interest includes fashion and fitness.

MKW3300 Introduction to Social Commerce

MKW3301 Services Marketing

Shared Consumption (Collaborative Fashion Consumption)

Digital Marketing

Social Media Marketing

Consumer Behavior