Fazel, H., Guo, W. & Qiu, P., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: University of Canterbury, p. 1 - 88 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review