20102018
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Personal profile

Biography

Pingping works in the Department of Marketing as a Lecturer. Her research interests are mainly in the areas of self-regulation, advertising, service marketing, and retailing. Her current major projects deal with the relationship between consumers' self-regulation of threat and their purchase preferences, negative emotion regulation in subtle service failures, and cross-cultural differences in consumer behaviours. Pingping's papers have published in the Journal of Business Research and the Journal of Teaching in International Business. She has also presented at various international marketing conferences including the Association for Consumer Research and the Australian and New Zealand Marketing Academy Conference. 

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Research Output 2010 2018

  • 3 Article
  • 1 Conference Paper

Does transformational leadership always matter in frontline service roles?

Sok, K. M., Sok, P., Snell, L. & Qiu, P., 12 Nov 2018, In : Journal of Service Theory and Practice. 28, 6, p. 733-751 19 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences

Hu, M., Qiu, P., Wan, F. & Stillman, T., 1 Sep 2018, In : Journal of Business Research. 90, p. 164-170 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Transformation and rebirth of Chinese brands: a case from the hotel industry

Tan, H., Wan, F. & Qiu, P., 3 Apr 2017, In : Journal of Teaching in International Business. 28, 2, p. 116-129 14 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of marketing services on loyalty and return business qualitative approach

Fazel, H., Guo, W. & Qiu, P., 2010, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Ballantine, P. & Finsterwalder, J. (eds.). Christchurch New Zealand: Department of Management, University of Canterbury, p. 1 - 8 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review