Phyra Sok

Assoc Professor

Associate Professor, Department of Marketing

EmailPhyra.Sok@monash.edu

Research activity per year

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Personal profile

Biography

Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.

Research interests

Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity

Supervision interests

I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.

Monash teaching commitment

MKF3151 - Marketing Planning and Strategy

Network

Recent external collaboration on country level. Dive into details by clicking on the dots or

1 Finished

Roles of Frontline Employees in Service Delivery
Sok, P., Leo, C. & Ranaweera, C.
2/07/18 → 1/06/20
Project: Research

22 Article

Matching the personal initiative capabilities of FLEs to their self-regulatory processes and the firm's initiative climate
Sok, P., Danaher, T. S. & Sok, K. M., 2020, (Accepted/In press) In : Journal of Retailing. 17 p.
Research output: Contribution to journal › Article › Research › peer-review
The tipping point: mitigating the curvilinear effect of frontline service employee's perception of leadership humility on frontline service performance
Bin, D., Sok, K. M., Sok, P. & Mao, S., 8 Dec 2020, In : Journal of Service Theory and Practice. 31, 1, p. 137-156 20 p.
Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)
How and when does the brand orientation-market orientation nexus matter?
Lee, W. J. T., O'Cass, A. & Sok, P., 23 Nov 2019, In : Journal of Business and Industrial Marketing. 35, 2, p. 349-361 13 p.
Research output: Contribution to journal › Article › Research › peer-review

2 Citations (Scopus)
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance
Mathews, S. W., Maruyama, M., Sakurai, Y., Perks, K. J. & Sok, P., 2019, In : Journal of Strategic Marketing. 27, 7, p. 599-611 13 p.
Research output: Contribution to journal › Article › Research › peer-review

4 Citations (Scopus)
Does transformational leadership always matter in frontline service roles?
Sok, K. M., Sok, P., Snell, L. & Qiu, P., 12 Nov 2018, In : Journal of Service Theory and Practice. 28, 6, p. 733-751 19 p.
Research output: Contribution to journal › Article › Research › peer-review

3 Citations (Scopus)

ANZMAC Best Paper Award (“Achieving growth – quality of work life ambidexterity in small firms”) in the Services Marketing Track
Sok, Phyra (Recipient), 2013
Prize: Prize (including medals and awards)
Queensland University of Technology Vice-Chancellor’s Research Performance Award
Sok, Phyra (Recipient), 2015
Prize: Prize (including medals and awards)