Projects per year
Personal profile
Biography
Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.
Research interests
Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity
Supervision interests
I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.
Monash teaching commitment
MKF3151 - Marketing Planning and Strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Roles of Frontline Employees in Service Delivery
Sok, P. (Primary Chief Investigator (PCI)), Leo, C. (Chief Investigator (CI)) & Ranaweera, C. (Chief Investigator (CI))
2/07/18 → 1/06/20
Project: Research
Research output
- 27 Article
-
Managing burnout from engagement-derived acting strategy
Prentice, C., Snell, L. & Sok, P., 15 Jun 2023, In: Journal of Service Theory and Practice. 33, 4, p. 577-597 21 p.Research output: Contribution to journal › Article › Research › peer-review
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Multiple psychological climates and employee self-regulatory focus: implications for frontline employee work behavior and service performance
Sok, K. M., Danaher, T. S. & Sok, P., Jun 2023, In: Journal of Retailing. 99, 2, p. 228-246 19 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
How and when do the ambidextrous frontline sales employees achieve superior sales performance?
Sok, K. M., Bin, D. & Sok, P., 2022, In: Journal of Service Theory and Practice. 32, 4, p. 505-520 16 p.Research output: Contribution to journal › Article › Research › peer-review
5 Citations (Scopus) -
When and why does competitive psychological climate affect employee engagement and burnout?
Lee, W. J., Sok, P. & Mao, S., Dec 2022, In: Journal of Vocational Behavior. 139, 16 p., 103810.Research output: Contribution to journal › Article › Research › peer-review
21 Citations (Scopus) -
How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility
Sok, K. M., Sok, P., Tsarenko, Y. & Widjaja, J. T., 2021, In: European Journal of Marketing. 55, 11, p. 2965-2987 23 p.Research output: Contribution to journal › Article › Research › peer-review
27 Citations (Scopus)
Prizes
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ANZMAC Best Paper Award (“Achieving growth – quality of work life ambidexterity in small firms”) in the Services Marketing Track
Sok, Phyra (Recipient), 2013
Prize: Prize (including medals and awards)
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Queensland University of Technology Vice-Chancellor’s Research Performance Award
Sok, Phyra (Recipient), 2015
Prize: Prize (including medals and awards)