Projects per year
Personal profile
Biography
Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.
Research interests
Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity
Supervision interests
I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.
Monash teaching commitment
MKF3151 - Marketing Planning and Strategy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Roles of Frontline Employees in Service Delivery
Sok, P., Leo, C. & Ranaweera, C.
2/07/18 → 1/06/20
Project: Research
Research output
- 23 Article
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How and when frontline employees’ resilience drives service-sales ambidexterity: the role of cognitive flexibility and leadership humility
Sok, K. M., Sok, P., Tsarenko, Y. & Widjaja, J. T., 2021, In: European Journal of Marketing. 55, 11, p. 2965-2987 23 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
Matching the personal initiative capabilities of FLEs to their self-regulatory processes and the firm's initiative climate
Sok, P., Danaher, T. S. & Sok, K. M., Sep 2021, In: Journal of Retailing. 97, 3, p. 319-335 17 p.Research output: Contribution to journal › Article › Research › peer-review
2 Citations (Scopus) -
The tipping point: mitigating the curvilinear effect of frontline service employee's perception of leadership humility on frontline service performance
Bin, D., Sok, K. M., Sok, P. & Mao, S., 8 Dec 2020, In: Journal of Service Theory and Practice. 31, 1, p. 137-156 20 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
How and when does the brand orientation-market orientation nexus matter?
Lee, W. J. T., O'Cass, A. & Sok, P., 23 Nov 2019, In: Journal of Business and Industrial Marketing. 35, 2, p. 349-361 13 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance
Mathews, S. W., Maruyama, M., Sakurai, Y., Perks, K. J. & Sok, P., 2019, In: Journal of Strategic Marketing. 27, 7, p. 599-611 13 p.Research output: Contribution to journal › Article › Research › peer-review
7 Citations (Scopus)
Prizes
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ANZMAC Best Paper Award (“Achieving growth – quality of work life ambidexterity in small firms”) in the Services Marketing Track
Sok, Phyra (Recipient), 2013
Prize: Prize (including medals and awards)
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Queensland University of Technology Vice-Chancellor’s Research Performance Award
Sok, Phyra (Recipient), 2015
Prize: Prize (including medals and awards)