Phyra Sok

Assoc Professor


Research activity per year

Personal profile


Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Retailing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.

Research interests

Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity

Supervision interests

I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.

Monash teaching commitment

MKF3151 - Marketing Planning and Strategy

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 13 - Climate Action

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or