Phyra Sok

Personal profile

Biography

Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.

Research interests

Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity

Supervision interests

I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.

Monash teaching commitment

MKF3151 - Marketing Planning and Strategy

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2020

1 Active

Roles of Frontline Employees in Service Delivery

Sok, P., Leo, C. & Ranaweera, C.

2/07/18 → 1/06/20

Project: Research

Research Output 2011 2018

19 Article

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: a moderated mediation model

Sok, P., Snell, L., Lee, W. J. T. & Sok, K. M., 2017, In : Journal of Service Theory and Practice. 27, 1, p. 231-249 19 p.

Research output: Contribution to journal › Article › Research › peer-review

Prizes

ANZMAC Best Paper Award (“Achieving growth – quality of work life ambidexterity in small firms”) in the Services Marketing Track

Phyra Sok (Recipient), 2013

Prize: Prize (including medals and awards)

Queensland University of Technology Vice-Chancellor’s Research Performance Award

Phyra Sok (Recipient), 2015