Phyra Sok

Assoc Professor

Associate Professor, Department of Marketing

EmailPhyra.Sok@monash.edu

Research output per year

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Personal profile

Biography

Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.

Research interests

Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity

Supervision interests

I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.

Monash teaching commitment

MKF3151 - Marketing Planning and Strategy

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Projects

1 Active

Roles of Frontline Employees in Service Delivery

Sok, P., Leo, C. & Ranaweera, C.

2/07/18 → 1/06/20

Project: Research

Research Output

19 Article

Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance

Mathews, S. W., Maruyama, M., Sakurai, Y., Perks, K. J. & Sok, P., 2019, In : Journal of Strategic Marketing. 27, 7, p. 599-611 13 p.