Phyra Sok

Assoc Professor

20112020
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Personal profile

Biography

Phyra Sok is an Associate Professor in Marketing at Monash Business School. He completed his PhD in Marketing at the University of Tasmania. Phyra's research converges on both the firm side and customer side with regard to theory and practice. He has published in journals such as Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Tourism Management, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, Journal of Service Theory and Practice, among the others.

Research interests

Marketing Strategy, Employee Motivation, Service Innovation, Ambidexterity

Supervision interests

I am interested in supervising students who are interested in areas aligned to my research interest. Quantitative method using multi-level approach (survey) is preferred.

Monash teaching commitment

MKF3151 - Marketing Planning and Strategy

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2018 2020

Roles of Frontline Employees in Service Delivery

Sok, P., Leo, C. & Ranaweera, C.

2/07/181/06/20

Project: Research

Research Output 2011 2019

Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance

Mathews, S. W., Maruyama, M., Sakurai, Y., Perks, K. J. & Sok, P., 2019, In : Journal of Strategic Marketing. 27, 7, p. 599-611 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Does transformational leadership always matter in frontline service roles?

Sok, K. M., Sok, P., Snell, L. & Qiu, P., 12 Nov 2018, In : Journal of Service Theory and Practice. 28, 6, p. 733-751 19 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

The complementarity of frontline service employee creativity and attention to detail in service delivery

Sok, P., Sok, K. M., Danaher, T. S. & Danaher, P. J., 1 Aug 2018, In : Journal of Service Research. 21, 3, p. 365-378 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance

Heirati, N., O’Cass, A. & Sok, P., 1 Jan 2017, In : Journal of Business and Industrial Marketing. 32, 8, p. 1038-1050 13 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: a moderated mediation model

Sok, P., Snell, L., Lee, W. J. T. & Sok, K. M., 2017, In : Journal of Service Theory and Practice. 27, 1, p. 231-249 19 p.

Research output: Contribution to journalArticleResearchpeer-review