20012019
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Research Output 2001 2013

  • 8 Conference Paper
  • 2 Article
2013
30 Citations (Scopus)

Brand rivalry and community conflict

Ewing, M. T., Wagstaff, P. E. & Powell, I. H., 2013, In : Journal of Business Research. 66, 1, p. 4 - 12 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2009
41 Citations (Scopus)

The development of competent marketing professionals

Walker, I. M., Tsarenko, Y., Wagstaff, P. E., Powell, I. H., Steel, M. & Brace-Govan, J. V. F., 2009, In : Journal of Marketing Education. 31, 3, p. 253 - 263 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2007

Educational podcasting: Fad or future?

Wagstaff, P. E., 2007, The ANZMAC 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: University of Otago, p. 3189 - 3195 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2004

An exploratory study of the use of supplementary teaching and learning resources in marketing education

Wagstaff, P. E., Grigoriou, N. & Montagu, K. W., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2003

Perspectives on the development of a marketing professional

Tsarenko, Y., Walker, I. M. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1407 - 1414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Quality in equals quality out: validating the use of the WMS in student admissions

Bedggood, R. E. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1381 - 1387 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2002

Managing the mayhem: Quantifying student selection criteria using the WMS

Wagstaff, P. E. & Bedggood, R. E., 2002, Proceedings of the Australian and New Zealand Marketing Academy conference. Shaw, R. N., Adam, S. & McDonald, H. (eds.). Melbourne Vic Australia: Deakin University, p. 1991 - 1996 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

2001

An orientation module for online marketing education

Wagstaff, P. E., Brace-Govan, J. V. F. & Luxton, S., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

'Orientation Module' to increase ease of access to online discussion forum for postgraduate students

Brace-Govan, J. V. F., Luxton, S. & Wagstaff, P. E., 2001, Short Paper Proceedings of the 18th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE). Kennedy, G., Keppell, M., McNaught, C. & Petrovic, T. (eds.). Melbourne Vic Australia: University of Melbourne, p. 5 - 8 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Service innovation in e-Education: Practicing what we preach

Luxton, S., Wagstaff, P. E. & Brace-Govan, J. V. F., 2001, Bridging Marketing Theory and Practice Conference Proceedings. Chetty, S. & Collins, B. (eds.). Auckland NZ: Australian and New Zealand Marketing Academy, p. 1 - 1 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review