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Personal profile

Biography

Peter Wagstaff (Wags) is a senior lecturer in the Department of Marketing at Monash Business School in Melbourne, Australia. He was recently appointed as one of the university’s first education‐focused academics, in recognition of his leading role introducing flipped learning at Monash University. Wags’ primary role is to provide a high standard of learning and teaching, educational design and delivery, and educational leadership. With responsibility for the first‐year unit Marketing Theory and Practice, as well as a teaching specialisation in digital marketing, Wags teaches literally thousands of students each year. His work has been recognised nationally and globally, including three Dean’s Awards for Teaching Excellence (2004, 2006, 2012); a special commendation and citation at the Monash University Vice‐Chancellor’s Awards (2007, 2013); a Citation for Outstanding Contributions to Student Learning, Carrick (OLT) Australian Awards for University Teaching (2007); and the ANZMAC-Pearson Distinguished Marketing Educator of the Year (2013). He has recent publications in the Journal of Marketing Education and the Journal of Business Research, along with numerous conference papers and presentations focusing on teaching and learning.

Projects 2018 2019

Research Output 2001 2013

  • 8 Conference Paper
  • 2 Article

Brand rivalry and community conflict

Ewing, M. T., Wagstaff, P. E. & Powell, I. H., 2013, In : Journal of Business Research. 66, 1, p. 4 - 12 9 p.

Research output: Contribution to journalArticleResearchpeer-review

The development of competent marketing professionals

Walker, I. M., Tsarenko, Y., Wagstaff, P. E., Powell, I. H., Steel, M. & Brace-Govan, J. V. F., 2009, In : Journal of Marketing Education. 31, 3, p. 253 - 263 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Educational podcasting: Fad or future?

Wagstaff, P. E., 2007, The ANZMAC 2007 Conference Proceedings. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin New Zealand: University of Otago, p. 3189 - 3195 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

An exploratory study of the use of supplementary teaching and learning resources in marketing education

Wagstaff, P. E., Grigoriou, N. & Montagu, K. W., 2004, Marketing Accountabilities and Responsibilities: Conference Proceedings. Wiley, J. (ed.). www.vuw.ac.nz/anzmac: ANZMAC 2004 (Australian and New Zealand Academy), p. 1 - 7 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Perspectives on the development of a marketing professional

Tsarenko, Y., Walker, I. M. & Wagstaff, P. E., 2003, Proceedings of the 2003 ANZMAC Conference. Kennedy, R. (ed.). Adelaide SA Australia: ANZMAC, p. 1407 - 1414 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review