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Personal profile


Based in Sydney where he works with the Environmental Protection Agency NSW (EPA) and the Office of Environment and Heritage (OEH) on a variety of environment and sustainability-related projects, Peter’s research and practice focus on understanding how to use persuasion and digital technologies to encourage socially-beneficial behaviours.

Peter completed a PhD in Information Systems at the University of New South Wales examining how to use websites to encourage volunteering and philanthropy. He holds an MBS in Information Systems from University College Cork (UCC) in Ireland and a BSc in Applied Psychology from Heriot-Watt University in Scotland.

He has experience with entrepreneurship and has been involved in establishing and managing several for-profit and non-profit organisations, particularly those focused on effective altruism, a subject he teaches (effective altruism and behaviour change) at Macquarie University.

His research has been published at conferences such as International Conference on Information Systems and European Conference on Information Systems and he currently has several papers in review for Information Systems journals.

Peter is experienced with a broad range of qualitative and quantitative research techniques for understanding why user experiences of technology are persuasive. These range from writing literature reviews and conceptual papers to interviews, experiments, survey collection and structural equation modelling. He is particularly interested in developing and disseminating tools and techniques that enable practitioners to understand and optimise behaviour change processes.

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Research area keywords

  • persuasion for behaviour change
  • Behaviour Change
  • Behavioural Sciences
  • Online Interventions
  • Prosocial Behavior
  • Health Behaviour


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