Peter Danaher

Professor

1988 …2022

Research output per year

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Research Output

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Article
2020

Tactical use of rewards to enhance loyalty program effectiveness

Danaher, P. J., Sajtos, L. & Danaher, T. S., 2020, (Accepted/In press) In : International Journal of Research in Marketing. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

Delusion in attribution: caveats in using attribution for media budget allocation

Danaher, P. J. & van Heerde, H. J., Oct 2018, In : Journal of Marketing Research. 55, 5, p. 667-685 19 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

The complementarity of frontline service employee creativity and attention to detail in service delivery

Sok, P., Sok, K. M., Danaher, T. S. & Danaher, P. J., 1 Aug 2018, In : Journal of Service Research. 21, 3, p. 365-378 14 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
2017

An empirical analysis of factors that influence retail website visit types

Pallant, J., Danaher, P. J., Sands, S. J. & Danaher, T. S., 1 Nov 2017, In : Journal of Retailing and Consumer Services. 39, p. 62-70 9 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

The magnitude of change effect in store remodeling

Ferraro, C. R., Danaher, T. S., Danaher, P. J. & Sands, S. J., 1 Dec 2017, In : Journal of Retailing. 93, 4, p. 440-457 18 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
2016

Does the reward match the effort for loyalty program members?

Danaher, P. J., Sajtos, L. & Danaher, T. S., 2016, In : Journal of Retailing and Consumer Services. 32, p. 23-31 9 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)
2015

Incorporating emotions into evaluation and choice models: Application to Kmart Australia

Roberts, K., Roberts, J. H., Danaher, P. J. & Raghavan, R. V., 2015, In : Marketing Science. 34, 6, p. 815 - 824 10 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Where, when, and how long: Factors that influence the redemption of mobile phone coupons

Danaher, P. J., Smith, M. S., Ranasinghe, K. A. & Danaher, T. S., 1 Oct 2015, In : Journal of Marketing Research. 52, 5, p. 710-725 16 p.

Research output: Contribution to journalArticleResearchpeer-review

83 Citations (Scopus)
2014

Comparing the effect of store remodeling on new and existing customers

Danaher, T. S. & Danaher, P. J., 2014, In : Journal of Marketing. 78, 3, p. 62 - 80 19 p.

Research output: Contribution to journalArticleResearchpeer-review

22 Citations (Scopus)

From Amazon to Apple: Modeling online retail sales, purchase incidence, and visit behavior

Panagiotelis, A. N., Smith, M. S. & Danaher, P. J., 2014, In : Journal of Business & Economic Statistics. 32, 1, p. 14 - 29 16 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
2013

Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign

Danaher, P. J. & Dagger, T. S., 2013, In : Journal of Marketing Research. 50, 4, p. 517 - 534 18 p.

Research output: Contribution to journalArticleResearchpeer-review

72 Citations (Scopus)

Selective halo effects arising from improving the interpersonal skills of frontline employees

Dagger, T. S., Danaher, P. J., Sweeney, J. C. & McColl-Kennedy, J. R., 2013, In : Journal of Service Research. 16, 4, p. 488 - 502 15 p.

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)
2012

The 38-percent solution: Empirical generalizations for repeat viewing of television programs

Danaher, P. J. & Dagger, T. S., 2012, In : Journal of Advertising Research. 52, 2, p. 225 - 233 9 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Using a nested logit model to forecast television ratings

Danaher, P. J. & Dagger, T. S., 2012, In : International Journal of Forecasting. 28, 3, p. 607 - 622 16 p.

Research output: Contribution to journalArticleResearchpeer-review

20 Citations (Scopus)
2011

Comparing perceptions of marketing communication channels

Danaher, P. J. & Rossiter, J. R., 2011, In : European Journal of Marketing. 45, 1/2, p. 6 - 42 37 p.

Research output: Contribution to journalArticleResearchpeer-review

58 Citations (Scopus)

Estimation issues for copulas applied to marketing data

Danaher, P. J. & Smith, M. S., Jan 2011, In : Marketing Science. 30, 1, p. 25-28 4 p.

Research output: Contribution to journalArticleOtherpeer-review

Forecasting television ratings

Danaher, P., Dagger, T. & Smith, M., 2011, In : International Journal of Forecasting. 27, 4, p. 1215 - 1240 26 p.

Research output: Contribution to journalArticleResearchpeer-review

20 Citations (Scopus)

Modeling multivariate distributions using copulas: Applications in marketing

Danaher, P. J. & Smith, M. S., 2011, In : Marketing Science. 30, 1, p. 4 - 21 18 p.

Research output: Contribution to journalArticleResearchpeer-review

74 Citations (Scopus)

Practice prize paper - Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways

Danaher, P. J., Roberts, J. H., Roberts, K. & Simpson, A., 2011, In : Marketing Science. 30, 4, p. 586 - 594 9 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

The impact of tariff structure on customer retention, usage, and profitability of access services

Iyengar, R., Jedidi, K., Essegaier, S. & Danaher, P., 2011, In : Marketing Science. 30, 5, p. 820 - 836 17 p.

Research output: Contribution to journalArticleResearchpeer-review

21 Citations (Scopus)
2010

Consumption decisions made in restaurants: The case of wine selection

Jaeger, S., Danaher, P. & Brodie, R., 2010, In : Food Quality and Preference. 21, 4, p. 439 - 442 4 p.

Research output: Contribution to journalArticleResearchpeer-review

23 Citations (Scopus)

Optimal internet media selection

Danaher, P., Lee, J. & Kerbache, L., 2010, In : Marketing Science. 29, 2, p. 336 - 347 12 p.

Research output: Contribution to journalArticleResearchpeer-review

32 Citations (Scopus)
2009

How often versus how long: The interplay of contact frequency and relationship duration in customer-reported service relationship strength

Dagger, T., Danaher, P. & Gibbs, B., 2009, In : Journal of Service Research. 11, 4, p. 371 - 388 18 p.

Research output: Contribution to journalArticleResearchpeer-review

68 Citations (Scopus)

Wine purchase decisions and consumption behaviours: Insights from a probability sample drawn in Auckland, New Zealand

Jaeger, S., Danaher, P. & Brodie, R., 2009, In : Food Quality and Preference. 20, 4, p. 312 - 319 8 p.

Research output: Contribution to journalArticleResearchpeer-review

42 Citations (Scopus)
2008

The effect of competitive advertising interference on sales for packaged goods

Danaher, P., Bonfrer, A. & Dhar, S., 2008, In : Journal of Marketing Research. 45, 2, p. 211 - 225 15 p.

Research output: Contribution to journalArticleResearchpeer-review

90 Citations (Scopus)

Who wants a relationship anyway?: Conditions when consumers expect a relationship with their service provider

Danaher, P., Conroy, D. & McColl-Kennedy, J. R., 2008, In : Journal of Service Research. 11, 1, p. 43 - 62 20 p.

Research output: Contribution to journalArticleResearchpeer-review

48 Citations (Scopus)
2007

Modeling page views across multiple websites with an application to internet reach and frequency prediction

Danaher, P., 2007, In : Marketing Science. 26, 3, p. 422 - 437 16 p.

Research output: Contribution to journalArticleResearchpeer-review

65 Citations (Scopus)
2006

Factors affecting web site visit duration: A cross-domain analysis

Danaher, P., Mullarkey, G. & Essegaier, S., 2006, In : Journal of Marketing Research. 43, 2, p. 182 - 194 13 p.

Research output: Contribution to journalArticleResearchpeer-review

97 Citations (Scopus)
2005

Bacon with your eggs? Applications of a new bivariate beta-binomial distribution

Danaher, P. & Hardie, B., 2005, In : American Statistician. 59, 4, p. 282 - 286 5 p.

Research output: Contribution to journalArticleResearchpeer-review

26 Citations (Scopus)
2003

A Comparison of Online and Offline Consumer Brand Loyalty

Danaher, P. J., Wilson, I. W. & Davis, R. A., 1 Sep 2003, In : Marketing Science. 22, 4, p. 461-476+542

Research output: Contribution to journalArticleResearchpeer-review

173 Citations (Scopus)

Factors affecting online advertising recall: A study of students

Danaher, P. J. & Mullarkey, G. W., 1 Dec 2003, In : Journal of Advertising Research. 43, 3, p. 252-266 15 p.

Research output: Contribution to journalArticleResearchpeer-review

114 Citations (Scopus)
2002

How firms relate to their markets: An empirical examination of contemporary marketing practices

Coviello, N. E., Brodie, R. J., Danaher, P. J. & Johnston, W. J., 1 Jul 2002, In : Journal of Marketing. 66, 3, p. 33-46 14 p.

Research output: Contribution to journalArticleResearchpeer-review

293 Citations (Scopus)

Optimal pricing of new subscription services: Analysis of a market experiment

Danaher, P. J., 1 Jan 2002, In : Marketing Science. 21, 2, p. 119-138 20 p.

Research output: Contribution to journalArticleResearchpeer-review

85 Citations (Scopus)
2001

Marketing-mix variables and the diffusion of successive generations of a technological innovation

Danaher, P. J., Hardie, B. G. S. & Putsis, W. P., 1 Nov 2001, In : Journal of Marketing Research. 38, 4, p. 501-514 14 p.

Research output: Contribution to journalArticleResearchpeer-review

125 Citations (Scopus)
2000

Building models for marketing decisions: Improving empirical procedures

Brodie, R. J. & Danaher, P. J., 1 Sep 2000, In : International Journal of Research in Marketing. 17, 2-3, p. 135-139 5 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution

Colgate, M. R. & Danaher, P. J., 1 Jan 2000, In : Journal of the Academy of Marketing Science. 28, 3, p. 375-387 13 p.

Research output: Contribution to journalArticleResearchpeer-review

142 Citations (Scopus)

Using service quality data for competitive marketing decisions

Rust, R. T., Danaher, P. J. & Varki, S., 1 Jan 2000, In : International Journal of Service Industry Management. 11, 5, p. 438-469 32 p.

Research output: Contribution to journalArticleResearchpeer-review

45 Citations (Scopus)
1999

Inconsistent performance during the service encounter: What's a good start worth?

Hansen, D. E. & Danaher, P. J., 1 Dec 1999, In : Journal of Service Research. 1, 3, p. 227-235 9 p.

Research output: Contribution to journalArticleResearchpeer-review

32 Citations (Scopus)
1998

Behavioral measures of television audience appreciation

Danaher, P. J. & Lawrie, J. M., 1 Jan 1998, In : Journal of Advertising Research. 38, 1, p. 54-65 12 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

Customer heterogeneity in service management

Danaher, P. J., 1 Dec 1998, In : Journal of Service Research. 1, 2, p. 129-139 11 p.

Research output: Contribution to journalArticleResearchpeer-review

42 Citations (Scopus)
1997

A comparison of media factors that influence the effectiveness of direct response television advertising

Danaher, P. & Green J., B. J., 1 Jan 1997, In : Journal of Interactive Marketing. 11, 2, p. 46-58 13 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys

Danaher, P. J., 1 Jan 1997, In : Journal of Retailing. 73, 2, p. 235-260 26 p.

Research output: Contribution to journalArticleResearchpeer-review

84 Citations (Scopus)
1996

Customer Satisfaction in the Tourist Industry: A Case Study of Visitors to New Zealand

Danaher, P. J. & Arweiler, N., 1 Jan 1996, In : Journal of Travel Research. 35, 1, p. 89-93 5 p.

Research output: Contribution to journalArticleResearchpeer-review

117 Citations (Scopus)

Determining the optimal return on investment for an advertising campaign

Danaher, P. J. & Rust, R. T., 20 Dec 1996, In : European Journal of Operational Research. 95, 3, p. 511-521 11 p.

Research output: Contribution to journalArticleResearchpeer-review

31 Citations (Scopus)
1994

Comparing naive with econometric market share models when competitors' actions are forecast

Danaher, P. J., 1 Jan 1994, In : International Journal of Forecasting. 10, 2, p. 287-294 8 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

Cumulative encounter satisfaction in the hotel conference process

Danaher, P. J. & Mattsson, J., 1 Oct 1994, In : International Journal of Service Industry Management. 5, 4, p. 69-80 12 p.

Research output: Contribution to journalArticleResearchpeer-review

57 Citations (Scopus)
1993

Media exposure in target markets

Danaher, P. J. & Rust, R. T., 1 Jan 1993, In : Journal of Current Issues and Research in Advertising. 15, 1, p. 77-86 10 p.

Research output: Contribution to journalArticleResearchpeer-review

1992

A markov-chain model for multivariate magazine-exposure distributions

Danaher, P. J., 1 Jan 1992, In : Journal of Business and Economic Statistics. 10, 4, p. 401-407 7 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

An application of canonical expansions to media exposure distributions

Danaher, P. J., 1 Jan 1992, In : Journal of Applied Statistics. 19, 2, p. 183-192 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Dissolution behaviour of bryozoan sediments: taphonomic implications for nontropical shelf carbonates

Smith, A. M., Nelson, C. S. & Danaher, P. J., 1 Jan 1992, In : Palaeogeography, Palaeoclimatology, Palaeoecology. 93, 3-4, p. 213-226 14 p.

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)