Peter Danaher

Professor

1988 …2022

Research output per year

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Research Output

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Chapter (Book)
2017

Advertising effectiveness and media exposure

Danaher, P. J., 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2nd ed. Cham Switzerland: Springer, p. 463-481 19 p. (International Series in Operations Research and Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

5 Citations (Scopus)
2014

A comparison of relationship marketing models

Danaher, T. S. & Danaher, P. J., 2014, Handbook of Service Marketing Research. Rust, R. T. & Huang, M-H. (eds.). Cheltenham Gloucestershire UK: Edward Elgar Publishing, p. 52 - 69 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)
2008

Advertising models

Danaher, P. J., 1 Jan 2008, International Series in Operations Research and Management Science. Springer, p. 81-106 26 p. (International Series in Operations Research and Management Science; vol. 121).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

9 Citations (Scopus)
2007

Media planning

Danaher, P. J., 1 Jan 2007, The SAGE Handbook of Advertising. SAGE Publications Ltd, p. 299-315 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

6 Citations (Scopus)