Projects per year
Personal profile
Biography
Peter Danaher is Professor of Marketing and Econometrics at Monash University in Australia. He completed a three-year term as the Head of the Marketing Department for 2019-2021. Formerly, he was Coles Myer Chair of Marketing and Retailing at the Melbourne Business School, and was previously at the University of Auckland. He has held visiting positions at London Business School, The Wharton School, NYU and MIT. He is currently a Co-Editor for the Journal of Marketing Research and was formerly an Area Editor for the Journal of Marketing. He also previously served on the Editorial Boards of Marketing Science, IJRM and the Journal of Service Research. His primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behavior, internet usage behavior, customer satisfaction measurement, forecasting and sample surveys, resulting in many publications in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Service Research, Journal of Advertising Research, Journal of the American Statistical Association,Journal of Retailing, Journal of Business and Economic Statistics and the American Statistician.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Econometric Methods
- Marketing Science
- Media Effectiveness
- E-Commerce
- Services Marketing
Network
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Harnessing Business Insights from Unstructured Customer Data
Ludwig, S., Danaher, P., Du, L. & Lin, Y.
3/02/23 → 2/02/26
Project: Research
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Innovative Use of Customer Data for Business Growth
Danaher, P., Danaher, T. & Smith, M. S.
4/05/20 → 31/03/24
Project: Research
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Econometric Models for Marketing Decision Making
Danaher, P., Danaher, T. & van Heerde, H.
Australian Research Council (ARC)
1/03/14 → 30/06/20
Project: Research
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New methods for analysing marketing databases in the age of digital media
Danaher, P., Danaher, T. & Smith, M. S.
Australian Research Council (ARC)
1/01/10 → 31/12/12
Project: Research
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Dynamic customer value cocreation in healthcare
Danaher, T. S., Danaher, P. J., Sweeney, J. C. & McColl-Kennedy, J. R., 2023, (Accepted/In press) In: Journal of Service Research. 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
Fast and accurate variational inference for models with many latent variables
Loaiza-Maya, R., Smith, M. S., Nott, D. J. & Danaher, P. J., Oct 2022, In: Journal of Econometrics. 230, 2, p. 339-362 24 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
Optimal microtargeting of advertising
Danaher, P. J., 2022, (Accepted/In press) In: Journal of Marketing Research. 21 p.Research output: Contribution to journal › Article › Research › peer-review
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Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, P. J., Danaher, T. S., Smith, M. S. & Loaiza-Maya, R., Jun 2020, In: Journal of Marketing Research. 57, 3, p. 445-467 23 p.Research output: Contribution to journal › Article › Research › peer-review
24 Citations (Scopus) -
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, P. J., Sajtos, L. & Danaher, T. S., Sep 2020, In: International Journal of Research in Marketing. 37, 3, p. 505-520 16 p.Research output: Contribution to journal › Article › Research › peer-review
11 Citations (Scopus)