1988 …2023

Research activity per year

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Personal profile


Peter Danaher is Professor of Marketing and Econometrics at Monash University in Australia. He completed a three-year term as the Head of the Marketing Department for 2019-2021. Formerly, he was Coles Myer Chair of Marketing and Retailing at the Melbourne Business School, and was previously at the University of Auckland. He has held visiting positions at London Business School, The Wharton School, NYU and MIT. He is currently a Co-Editor for the Journal of Marketing Research and was formerly an Area Editor for the Journal of Marketing. He also previously served on the Editorial Boards of Marketing Science, IJRM and the Journal of Service Research. His primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behavior, internet usage behavior, customer satisfaction measurement, forecasting and sample surveys, resulting in many publications in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Service Research, Journal of Advertising Research, Journal of the American Statistical Association,Journal of Retailing, Journal of Business and Economic Statistics and the American Statistician.













Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 14 - Life Below Water

Research area keywords

  • Econometric Methods
  • Marketing Science
  • Media Effectiveness
  • E-Commerce
  • Services Marketing

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or