Projects per year
Personal profile
Biography
Patrick Butler is Professor and Director Global Executive MBA at Monash Business School. He has been Associate Dean, Executive MBA Programs at Melbourne Business School and a lecturer at Trinity College Dublin, Ireland and at Ulster University, Northern Ireland. He was a Visiting Professor at Senshu University, Tokyo, and has worked on marketing development projects with EU and UN organisations in Asia and Africa.
An experienced executive education teacher, Patrick has consulting, advisory and development experience in multiple sectors including government, banking, healthcare, pharma and consumer goods in multiple countries.
The Monash MBA and Global Executive MBA are among the most innovative programs globally, focusing on next-generation executive development and featuring applied projects with leading corporates, high-tech firms and startup ventures. International program partners include INSEAD, CEIBS, NYU Stern School of Business, Sungkyunkwan University in Korea and WHU and RWTH University in Germany. The GEMBA is the #1 Executive MBA in Australia in the 2022 Financial Times rankings.
On the Monash MBA program, he teaches Strategic Marketing Management, Business Transformation in an AI World and New Venture Startups and supervises consulting projects in strategy, technology, entrepreneurship and international business. On the Global Executive MBA, he teaches Strategic Marketing and supervises projects in advanced manufacturing, life sciences and digital transformation.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Social Science, Master of Arts (jure officii), Trinity College Dublin
Marketing, Master of Business Studies, University of Galway
Business , Bachelor of Commerce, University of Galway
Marketing, DPhil, University of Ulster
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Monash Korean Studies Beyond Borders: Creating a Global Hub for a New and Diverse Korean Studies
Jackson, A. (Primary Chief Investigator (PCI)), Brown, L. (Chief Investigator (CI)), Pieper, D. (Chief Investigator (CI)), Cho, H. E. (Chief Investigator (CI)), Rublee, M. (Chief Investigator (CI)), Butler, P. (Chief Investigator (CI)), Kim, J. S. (Chief Investigator (CI)), Roh, J. (Chief Investigator (CI)), Kim, S. (Chief Investigator (CI)), Ryu, J. (Chief Investigator (CI)), Huynh, J. (Chief Investigator (CI)), Choi, S. K. (Chief Investigator (CI)), Davison, R. (Chief Investigator (CI)), hynd, A. (Chief Investigator (CI)), Kim, H. M. (Chief Investigator (CI)) & Edwards, R. (Chief Investigator (CI))
1/06/23 → 31/05/28
Project: Research
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Australia and Korea: Building a Secure and Prosperous Asia
Davison, R. (Primary Chief Investigator (PCI)), Park, S.-C. (Partner Investigator (PI)), Jeong, H.-G. (Partner Investigator (PI)), Dosch, J. (Partner Investigator (PI)), Chubb, D. L. (Chief Investigator (CI)), Jackson, A. (Chief Investigator (CI)), Rublee, M. (Chief Investigator (CI)), Di Lieto, G. (Chief Investigator (CI)), Butler, P. (Chief Investigator (CI)), Ryung La, M. (Partner Investigator (PI)), Kih, J. (Partner Investigator (PI)), Mascitelli, B. (Chief Investigator (CI)), Varrall, M. (Partner Investigator (PI)) & Richardson, L. (Chief Investigator (CI))
1/03/21 → 28/02/22
Project: Research
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Creating a Nexus at Monash for a Stronger Korean Studies in Melbourne and the Metropolitan Region AKS CORE UNIVERSITY PROGRAMME FOR KOREAN STUDIES
Jackson, A. (Primary Chief Investigator (PCI)), Brown, L. (Chief Investigator (CI)), Sohn, J. (Associate Investigator (AI)), Han, G.-S. (Associate Investigator (AI)), Roh, J. (Associate Investigator (AI)), Kim, J. S. (Associate Investigator (AI)), Ko, H. (Associate Investigator (AI)), Cho, H. E. (Associate Investigator (AI)), Roman, M. (Associate Investigator (AI)), Dewi, A. (Associate Investigator (AI)), Kim, S. (Associate Investigator (AI)), Ahn, H. (Associate Investigator (AI)), Rublee, M. (Associate Investigator (AI)), Choi, S. K. (Associate Investigator (AI)), Butler, P. (Associate Investigator (AI)), Richards, E. (Associate Investigator (AI)), Smith, S. (Associate Investigator (AI)) & Zulawnik, A. (Associate Investigator (AI))
20/12/17 → 19/12/22
Project: Research
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A marketing perspective on the rise of China: monopoly, politics and value
Collins, N. & Butler, P., 12 Feb 2015, In: Journal of Marketing Management. 31, 3-4, p. 269-288 20 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus) -
Human branding in political marketing: applying contemporary branding thought to political parties and their leaders
Speed, R., Butler, P. & Collins, N., 2015, In: Journal of Political Marketing. 14, 1-2, p. 129-151 23 p.Research output: Contribution to journal › Article › Research › peer-review
96 Citations (Scopus) -
The impact of the single European market on marketing education: an illustrated note on integrating the issues
Butler, P. D., 2015, Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference. Dunlap, B. J. (ed.). Cham Switzerland: Springer, p. 239-243 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review
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The Europeanisation of the British political marketplace
Butler, P. D., Collins, N. & Speed, R., 2011, In: Journal of Marketing Management. 27, 7-8, p. 675 - 690 16 p.Research output: Contribution to journal › Article › Research › peer-review
11 Citations (Scopus) -
Marketing accountability and marketing's stature: An examination of senior executive perspectives
O'Sullivan, D. & Butler, P. D., 2010, In: Australasian Marketing Journal. 18, 3, p. 113 - 119 7 p.Research output: Contribution to journal › Article › Research › peer-review
13 Citations (Scopus)
Activities
- 1 Other
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Panelist for NetworkED Undergraduate Career & Industry Night
Radhakrishnan, C. (Speaker), Butler, P. (Speaker), Mander, S. (Facilitator) & Bos, A. (Speaker)
6 Sept 2025Activity: Other Teaching Engagements and non-HDR Supervisions › Other