Patrick Butler

Professor

20092015
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Personal profile

Biography

Dr. Patrick Butler joined Monash Business School as Professor of Marketing and Director of MBA Programs in July 2015. 

He has been Associate Dean, Executive MBA Programs at Melbourne Business School and a lecturer at Trinity College Dublin, Ireland, and at Ulster University, Northern Ireland. He was a Visiting Professor at Senshu University, Tokyo, and has taught and presented in Europe and USA. He has worked on marketing development projects with EU and UN organisations in Russia and Africa.

Patrick's research on marketing strategy, politics and management in the public sector has been published in international books and journals including Marketing Theory, European Journal of Marketing and Harvard International Journal of Press/Politics. He is co-author of Modernising Irish Government: The Politics of Administrative Reform (Gill and Macmillan, Dublin, 2007).

An experienced executive education teacher, Patrick has consulting, advisory and development experience in multiple sectors including government, banking, pharmaceuticals, technology and consumer goods in several countries. In Australia, he has worked with ANZ Banking Group, National Australia Bank, Siemens, PwC, Johnson and Johnson and Bristol Myers Squibb. Among the projects he leads are business planning, brand panels, market research, new product development and management development workshops.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2015

A marketing perspective on the rise of China: monopoly, politics and value

Collins, N. & Butler, P., 12 Feb 2015, In : Journal of Marketing Management. 31, 3-4, p. 269-288 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Human branding in political marketing: applying contemporary branding thought to political parties and their leaders

Speed, R., Butler, P. & Collins, N., 2015, In : Journal of Political Marketing. 14, 1-2, p. 129-151 23 p.

Research output: Contribution to journalArticleResearchpeer-review

The Europeanisation of the British political marketplace

Butler, P. D., Collins, N. & Speed, R., 2011, In : Journal of Marketing Management. 27, 7-8, p. 675 - 690 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing accountability and marketing's stature: An examination of senior executive perspectives

O'Sullivan, D. & Butler, P. D., 2010, In : Australasian Marketing Journal. 18, 3, p. 113 - 119 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Considerations on the evolution of political marketing theory

Butler, P. D. & Harris, P., 2009, In : Marketing Theory. 9, 2, p. 149 - 164 16 p.

Research output: Contribution to journalArticleResearchpeer-review