Dr Omkar holds an affiliation with the School of Business at Monash University Malaysia. He currently serves as the Director of Postgraduate Studies. He earned his Ph.D. in Business from Curtin University. He is recognized as a Certified Management and Business Educator accredited by the Chartered Association of Business Schools, UK. Additionally, he is a certified trainer approved by the Human Resource Development Corporation, Malaysia. Dr. Omkar's professional repertoire also encompasses various professional certifications including Machine Learning with MATLAB, Data Science using R.

Dr Omkar's research zeroes in on the shifts in the consumer value hierarchy that are rapidly reshaping the marketplace and the broader social landscape, triggered by the deep integration of emerging technologies into daily routines. This work systematically traces the shifts in what consumers prioritize, examining how digital interaction elevates values such as immediacy, hyper-personalization, and algorithmic efficiency while subtly challenging the enduring importance of established virtues like prudence in saving, patient delayed gratification, and local community stewardship. Understanding how value perceptions are evolving helps marketers design products and communications that remain ethically aligned with future audience expectations. These insights also support better social governance, as relying on outdated assumptions can lead to strategic mistakes, reduced customer trust, and faster organizational decline.

Dr Omkar's previous role encompassed the Head of Program (MBAs) at a leading private university (ranked top 1% globally). Prior to this, he assumed the position of Head - Centre for Postgraduate Studies at a reputable private higher education institution (offering UK franchisee programs (bachelor's and master's) in Malaysia and Singapore), overseeing academic, administrative, strategic, and business development leadership. Preceding his tenure in academia, Dr. Omkar served in a managerial capacity focusing on service operations within one of the largest private-sector commercial banks.

Dr. Omkar highlights marketing pathway in his teachings. He is passionate about advancing education through technology, leveraging AR, VR, and other immersive tools to drive classroom innovation and enrich the student learning experience. His educational visits include several institutes in the ASEAN region, such as Singapore, Vietnam, Cambodia, the Philippines, Indonesia, and India.

• Introduction to digital marketing MKM2300
• Literature Review BEW4020
• Strategic branding MKW3000
• Services marketing MKW3301

• Immersive technologies and consumer behaviour
• Customer value and perception of value
• Environmentally conscious consumption 

• Customer value and perception of value
• Technolical change and Business
• Contemporary consumer behaviour

Jan 2025 - Present: Director of Graduate Coursework Studies.

Apr 2024 - Dec 2024: Director of Honours/PGDip and Deputy Director of Postgraduate Studies.