Dr Omkar holds an affiliation with the School of Business at Monash University Malaysia. He currently serves as the Director of Postgraduate Studies. He earned his Ph.D. in Business from the Curtin Business School at Curtin University. Dr Omkar is recognized as a Certified Management and Business Educator (CMBE) accredited by the Chartered Association of Business Schools (CABS), UK. Additionally, he is a certified trainer approved by the Human Resource Development Corporation (HRDF), Malaysia. Dr. Omkar's professional repertoire also encompasses various professional certifications including Machine Learning with MATLAB, Data Science using R.

His research focal points primarily revolve around technological influence on businesses and digital consumer behaviour. His published works feature in A-ranked journals including Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing & Logistics, Journal of Consumer Marketing among others. His research endeavors have been bolstered by a grant project totalling MYR 157,549. His contributions have been acknowledged through Best Paper Awards at the ASCENT 2017 and 2018 International Conferences supported by the Ministry of Tourism, Malaysia. Engaging actively in editorial and review endeavors, Dr. Omkar assumes the role of Editor for the Arab Gulf Journal of Scientific Research (Emerald, Scopus, WoS), and Editorial Board Member (Regional) of Asian Education and Development Studies (Emerald, Scopus). Furthermore, he serves as a Reviewer for several SSCI/SCIE/ESCI, and Scopus-indexed journals.

Dr Omkar's previous role encompassed the Head of Program (MBAs) at a leading private university (ranked top 1% globally). Prior to this, he assumed the position of Head - Centre for Postgraduate Studies at a reputable private higher education institution (offering UK franchisee programs (bachelor's and master's) in Malaysia and Singapore), overseeing academic, administrative, strategic, and business development leadership. Preceding his tenure in academia, Dr. Omkar served in a managerial capacity focusing on service operations within one of the largest private-sector commercial banks.

Dr. Omkar highlights marketing pathway in his teachings. He is passionate about advancing education through technology, leveraging AR, VR, and other immersive tools to drive classroom innovation and enrich the student learning experience. His educational visits include several institutes in the ASEAN region, such as Singapore, Vietnam, Cambodia, the Philippines, Indonesia, and India.

• Strategic branding MKW3000
• Services marketing MKW3301

• Business in Metaverse 
• Immersive technologies and consumer behaviour
• Contemporary consumer behavior
• Customer value and perception of value
• Environmentally conscious consumption 

• Customer value and perception of value
• Technolical change and Business
• Contemporary consumer behaviour

Jan 2025 - Present: Director of Postgraduate Studies.

Apr 2024 - Dec 2025: Director of Honours/PGDip and Deputy Director of Postgraduate Studies.