Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa
Mahmoud, A. B., Berman, A., Grigoriou, N. & Solakis, K., 2025, In: Journal of Marketing Communications. 31, 7, p. 726-748 23 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile4 Link opens in a new tab Citations (Scopus) -
Leveraging AI for Effective Digital Relationship Marketing
Santos, J. S. (Editor), Pires, P. B. (Editor) & Grigoriou, N. (Editor), 2025, 1st ed. Hershey PA USA: IGI Global. 611 p.Research output: Book/Report › Edited Book › peer-review
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Preface
Santos, J. D., Pires, P. B. & Grigoriou, N., 2025, Leveraging AI for Effective Digital Relationship Marketing. Santos Santos, J., Pires, P. B. & Grigoriou, N. (eds.). 1st ed. Hershey PA USA: IGI Global, p. xv-xx 6 p.Research output: Chapter in Book/Report/Conference proceeding › Foreword / Postscript › Other › peer-review
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Factors affecting value co-creation through artificial intelligence in tourism: a general literature review
Solakis, K., Katsoni, V., Mahmoud, A. B. & Grigoriou, N., 22 Apr 2024, In: Journal of Tourism Futures. 10, 1, p. 116-130 15 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile183 Link opens in a new tab Citations (Scopus) -
A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time
Mahmoud, A. B., Grigoriou, N., Fuxman, L., Reisel, W. D., Hack-Polay, D. & Mohr, I., 2022, In: Journal of Strategic Marketing. 30, 8, p. 746-763 18 p.Research output: Contribution to journal › Article › Research › peer-review
31 Link opens in a new tab Citations (Scopus)