Research output per year

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Personal profile


Michael is a Data Scientist, specialising in Computational Linguistics, whose research focuses on relationships and language use in social media communities and other social informatics. His current work relates to Australian social media usage, and its relationship with experts, leaders and professionals. This is connected to his previous doctoral research on finding expertise within an online community through the recognition of the expertise claims and community opinion that make up the Duality of Expertise. His Expertise Finding Model profiles and ranks forum authors based on linguistic evidence from forum discussions.

His former role at Swinburne University and Deakin University as a Data Analysis Tools Developer (DATD) within the Tracking Infrastructure for Social Media Analysis (TrISMA) was to assist academics from all fields (but especially the humanities) include analysis of Australian social media usage in their research. Prior to that he was an AI research assistant at Monash University and developed machine translation systems at Adacel technologies and Toggletext. 

Monash teaching commitment

Michael is the Deputy Course Director for the Bachelor of Applied Data Science (BADS) and Course Coordinator of the Data Science: Data Driven Decision-Making microcredential.

Michael is part of the Monash Online Graduate Diploma in Data Science (GDDS) team. His teaching units include lecturing:

  • FIT5145 Introduction to Data Science
  • FIT5146 Data Curation and Management
  • FIT5147 Data Exploration and Visualisation
  • FIT5196 Data Wrangling

In 2019, he also lectured the following units on-campus:

  • FIT5086 Organisational Informatics
  • FIT5146 Data Curation and Management (also Chief Examiner)

Research interests

Michael's research covers the broad fields of computational linguistics, social informatics, persona studies through user modelling.

His current research projects include:

  • social media communication of minorities, looking at social media behaviour of ethnic or other communities when discussing issues of interest
  • social media communication of political communities, studying how politicians and other political figureheads interact with online communities through social media
  • experts and communities, examining social media communities and the behaviour of and towards significant figures within the community

He is interested in disabled communities and their use of ICT for communication.

Education/Academic qualification

Computational Linguistics, PhD, MONASH UNIVERSITY

Award Date: 1 Nov 2015

Computer Science & Mathematics, BSc, University of Melbourne

Award Date: 31 Dec 1997

Linguistics, BA(Hons), University of Melbourne

Award Date: 31 Dec 1997

External positions

Research Fellow in Digital Media Informatics, Deakin University

1 Jul 201731 Dec 2018

Data Analysis Tools Developer, Deakin University

1 May 201530 Jun 2017

Data Analysis Tools Developer, Swinburne University of Technology

1 Apr 2015 → …

Research area keywords

  • Linguistics
  • Computational Linguistics
  • Natural Language Processing
  • Social Media
  • Information Science/Systems
  • Data Analysis
  • Social Informatics
  • Data Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

Interpreting the elements of personas in social media behaviour

Niemann, M., Jun 2019.

Research output: Contribution to conferenceAbstract

Open Access

Political communication Modi style: a case study of the demonetization campaign on Twitter

Rodrigues, U. M. & Niemann, M., 1 Sep 2019, In : International Journal of Media and Cultural Politics. 15, 3, p. 361-379 19 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Representation of news related to culturally diverse population in Australian media

Rodrigues, U. M., Niemann, M. & Paradies, Y., 2019, (Accepted/In press) In : Journalism. 19 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Social media as a platform for incessant political communication: a case study of modi's "Clean India" campaign

Rodrigues, U. M. & Niemann, M., 2017, In : International Journal of Communication. 11, p. 3431-3453 23 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
7 Citations (Scopus)

Finding expertise using online community dialogue and the Duality of Expertise

Niemann, M., 2014, Australasian Language Technology Association Workshop 2014 - Proceedings of the Workshop: 26 - 28th of November, 2014 RMIT Melbourne, Australia. Ferraro, G. & Wan, S. (eds.). Australia: Australian Language Technology Association (ALTA), Vol. 12. p. 69-78 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearch

Open Access