Dr Martin Geissdoerfer is an Associate Professor of Circular Economy Transitions at the Monash Sustainable Development Institute, an Associate at the Circular Economy Centre at Cambridge Judge Business School, a guest lecturer at several universities, and a former project manager at McKinsey & Company. Martin's research investigates circular economy transitions and sustainability strategy, with a special focus on the role of business model innovation and ecosystems. He has published >15 peer-reviewed articles in academic journals, including seminal work on sustainable business model innovation and the definition of the circular economy, widely adopted across academia and practice. Martin's research investigates factors driving environmental, social, and economic performance of circular business model innovation, how AI can be leveraged in circular ecosystems, and the role of simultaneity in sustainability-focused system change. At McKinsey, Martin advised global Fortune 500 companies and policymakers on circular economy and sustainability strategy and business building and how to employ policy labs to improve outcomes.

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