Personal profile
Biography
Dr Mark Wing Loong Cheong is a health systems and services researcher, and the current Deputy Head of School (Education) at the School of Pharmacy.
Mark's research focuses on improving the quality of life and relieving the suffering of people living and dying of serious illnesses, and creating equitable and compassionate systems that support everyone involved in the care of the seriously ill.
Mark has previously collaborated with and has been a consultant for numerous local and international civil society organizations such as the Drugs for Neglected Diseases initiative and the World Health Organization on projects on palliative care, access to medicines and healthcare, and health inequalities. He was formerly a Visiting Fellow at the United Nations University - International Institute for Global Health, Visiting Scholar at the Maybank ASEAN Research Center at the Asia School of Business, and is currently a Fellow of the Royal Society for Public Health (UK). He is also a member of the National Palliative Care Services Development Committee within the Ministry of Health Malaysia.
Prior to joining academia, he worked in healthcare management, leading teams to design, develop, and deliver quality healthcare services in Malaysia and the Asia Pacific region. Mark also worked on the project management and delivery of private-public partnerships, joint ventures and ETP projects enabled by agencies such as Ministry of Education, InvestKL and PEMANDU. Mark is a registered pharmacist by profession.
Research interests
Public health, palliative care, health equity
Research interests currently include:
1. Social Determinants of Health and Health Disparities for Persons with Life-Limiting Illnesses
This theme explores how various social, economic, and environmental factors impact health outcomes across different populations, with a focus on people with life-limiting illnesses. We investigate the root causes of health disparities among the seriously ill and at the end-of-life, such as income inequality, education levels, housing conditions, and environmental exposures, and their impact on quality of life and health outcomes. The goal is to develop targeted interventions that address these determinants, ultimately reducing health disparities and promoting equitable health outcomes.
2. Access to Primary Health and Palliative Care Services
This theme examines the barriers that prevent individuals from accessing primary health and palliative care services, including geographic, financial, and systemic obstacles. We analyze factors such as transportation, insurance coverage, availability of health care providers, and cultural competence of health services. The objective is to design and evaluate strategies that improve access to quality primary health care and palliative care services for underserved and marginalized populations, ensuring that everyone has the opportunity to achieve optimal health. The focus is on creating universally accessible and equitable health services.
3. Health Policy and Advocacy
This theme focuses on the analysis and advocacy of health policies that impact health equity and justice. We study the effects of existing policies on health outcomes and identify gaps that contribute to inequities in access to supportive and palliative care services. We also advocate for policy changes that promote equitable access to health care and medications, address systemic inequities, and support the social determinants of health. By influencing policy at local, national, and global levels, this theme aims to create a more just and equitable health care system.
Supervision interests
Currently accepting PhD students who are interested to pursue research in either one of the following research themes described under 'Research Interests' above, namely:
1. Social Determinants of Health and Health Disparities for Persons with Life-Limiting Illnesses
2. Access to Primary Health and Palliative Care Services
3. Health Policy and Advocacy
Please get in touch via email for preliminary discussions on potential PhD projects. Successful candidates will be enrolled in a Doctor of Philosophy (Public Health) or Doctor of Philosophy (Health Policy) program at the School of Pharmacy.
External positions
Visiting Scholar, Asia School of Business
Member (Research and Standards), National Palliative Care Services Development Committee, Kementerian Kesihatan (Malaysia) (Ministry of Health)
Visiting Fellow, UNU - United Nations University International Institute for Global Health
Research area keywords
- Health services research
- Public Health
- Palliative Care
- Global Health
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 10 Reduced Inequalities
Collaborations and top research areas from the last five years
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Understanding the palliative care needs and the experience of patients living with chronic disease and their caregivers
Loong, M. C. W. (Primary Chief Investigator (PCI)), Lee, S. W. H. (Chief Investigator (CI)), Su, T. T. (Chief Investigator (CI)), Reidpath, D. (Chief Investigator (CI)) & Warren, N. (Chief Investigator (CI))
1/11/20 → 30/04/24
Project: Research
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Understanding the diagnosis and treatment of latent tuberculosis infection and its public health impact
Lee, S. W. H. (Primary Chief Investigator (PCI)), Loong, M. C. W. (Chief Investigator (CI)), Madan, J. J. (Chief Investigator (CI)), Noordin, N. M. (Chief Investigator (CI)), Weng Hong, F. (Chief Investigator (CI)) & Razali, A. (Chief Investigator (CI))
1/11/20 → 31/10/23
Project: Research
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AGATHA: Pilot of AGATHA, A Digital Healthy Ageing Coach for Older People
Teh, P.-L. (Primary Chief Investigator (PCI)), Lee, S. W. H. (Chief Investigator (CI)), Loong, M. C. W. (Chief Investigator (CI)) & Kwok, A. (Chief Investigator (CI))
15/06/22 → 26/08/22
Project: Research
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BBAC: Non Communicable Disease (NCD) implementation within the Association of Southeast Asian Nations (ASEAN) region
Lee, S. W. H. (Primary Chief Investigator (PCI)), Loong, M. C. W. (Chief Investigator (CI)) & Siew Lian, L. (Chief Investigator (CI))
17/04/23 → 31/12/26
Project: Research
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Advancing Healthcare Transformation in Malaysia: A Multi-stakeholder Partnership for Change
Renganathan, E. (Primary Chief Investigator (PCI)), Mariapun, J. (Chief Investigator (CI)), Loong, M. C. W. (Chief Investigator (CI)), Liew, E. (Chief Investigator (CI)) & Habibullah, S. N. B. M. (Chief Investigator (CI))
1/09/25 → 31/08/26
Project: Research
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The impact of advanced cancer on sexual health and relationships: A qualitative study on patient and partner perspectives
Ho, J. F. V., Cheong, M. W. L., Lee, Q. Y., Wong, P. L., Mustafa, H., Goh, P. H. & Yaakup, H., Apr 2026, In: Palliative Medicine. 40, 4, p. 422-431 10 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Link opens in a new tab Citations (Scopus) -
Digital technologies for prediabetes: A systematic review and meta-analysis
Ng, C. M., Cheong, W. L., Chong, C. W., Teoh, S. L., Yap, W. S. & Lee, S. W. H., Feb 2025, In: Diabetes and Metabolic Syndrome: Clinical Research and Reviews. 19, 2, 11 p., 103206.Research output: Contribution to journal › Review Article › Research › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
Healthcare Cost Coverage and Hypertension and Diabetes Care Step Movement: A Five-Year Follow-Up Study in a Malaysian Semi-Rural Community
Folayan, A., Fatt, Q. K., Cheong, M. W. L. & Su, T. T., May 2025, In: Health Science Reports. 8, 5, 12 p., e70740.Research output: Contribution to journal › Article › Research › peer-review
Open Access -
HMGB1 blood levels and neurological outcomes after traumatic brain injury: Insights from an exploratory study
Ngadimon, I. W., Mohan, D., Shaikh, M. F., Khoo, C. S., Tan, H. J., Lee, Y. M., Chamhuri, N. S., Fadzil, F., Zolkafli, N., Arulsamy, A., Thanabalan, J., Aledo-Serrano, A. & Cheong, W. L., Apr 2025, In: Epilepsia Open. 10, 2, p. 494-507 14 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Stakeholder engagement and pharmaceutical pricing regulation: a qualitative inquiry
Loh, Y. S. L., Koh, S. G. M., Siah, A. K. L., Cheong, W. L. & Su, T. T., 2025, In: Journal of Pharmaceutical Policy and Practice. 18, 1, 16 p., 2550370.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Prizes
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Best Poster Abstract
Siow, Y. C. (Recipient), Loong, M. C. W. (Recipient), Lim, K. S. (Recipient), Mahalinggam, S. (Recipient) & Teoh, C. C. O. (Recipient), 2021
Prize: Prize (including medals and awards)
File -
MUM High Impact Research Support Fund Award 2024
Teoh, S. L. (Recipient), Lee, S. W. H. (Recipient), Loong, M. C. W. (Recipient) & Saw, P. S. (Recipient), 15 Aug 2024
Prize: Prize (including medals and awards)
File -
School Research Grant: Clinical Pharmacy and Pharmacy Education Research (RM5,000) - Primary Chief Investigator
Teoh, S. L. (Recipient) & Loong, M. C. W. (Recipient), 2021
Prize: Prize (including medals and awards)
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SRG-2023: STRATEGIC RESEARCH GRANT SCHEME
Mohammed, A. H. (Recipient), Shaharuddin, S. (Recipient), Appalasamy, J. R. (Recipient), Lee, S. W. H. (Recipient) & Loong, M. C. W. (Recipient), 19 Sept 2023
Prize: Prize (including medals and awards)
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Top 5% Finalist
Yong, A. S. J. (Recipient), Loong, M. C. W. (Recipient), Hamzah, E. (Recipient), Ismail, F. (Recipient) & Teoh, S. L. (Recipient), 4 Mar 2022
Prize: Prize (including medals and awards)
Activities
- 2 Editorial responsibility
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Palliative Medicine (Journal)
Cheong, M. W. L. (Editorial board member)
2024Activity: Publication peer-review and editorial work types › Editorial responsibility
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PLOS Global Public Health (Journal)
Cheong, M. W. L. (Associate editor)
2022Activity: Publication peer-review and editorial work types › Editorial responsibility
Press/Media
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KINIGUIDE – How will the Health White Paper affect you?
17/06/23
1 Media contribution
Press/Media: Article/Feature
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Patient Engagement Critical to Solving Public Health System Crisis
10/02/23
1 Media contribution
Press/Media: Article/Feature
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Fake certs can dent public’s trust in vaccination programme, say experts
24/01/22
1 Media contribution
Press/Media: Expert Comment