Projects per year
Personal profile
Biography
Dr Mark Wing Loong Cheong is a public health & palliative care researcher, and the current Deputy Head of School (Education) at the School of Pharmacy.
Mark's research focuses on improving the quality of life and relieving the suffering of people living and dying of serious illnesses, and creating equitable and compassionate systems that support everyone involved in the care of the seriously ill.
Mark has previously collaborated with and has been a consultant for numerous local and international civil society organizations such as the Drugs for Neglected Diseases initiative and the World Health Organization on projects on palliative care, access to medicines and healthcare, and health inequalities. He is currently Visiting Fellow at the United Nations University - International Institute for Global Health, Visiting Scholar at the Maybank ASEAN Research Center at the Asia School of Business, and a Fellow of the Royal Society for Public Health. He is also a member of the National Palliative Care Services Development Committee within the Ministry of Health Malaysia.
Prior to joining academia, he worked in healthcare management, leading teams to design, develop, and deliver quality healthcare services in Malaysia and the Asia Pacific region. Mark also worked on the project management and delivery of private-public partnerships, joint ventures and ETP projects enabled by agencies such as Ministry of Education, InvestKL and PEMANDU. Mark is a registered pharmacist by profession.
Research interests
Public health, palliative care, health equity
Research interests currently include:
1. Social Determinants of Health and Health Disparities for Persons with Life-Limiting Illnesses
This theme explores how various social, economic, and environmental factors impact health outcomes across different populations, with a focus on people with life-limiting illnesses. We investigate the root causes of health disparities among the seriously ill and at the end-of-life, such as income inequality, education levels, housing conditions, and environmental exposures, and their impact on quality of life and health outcomes. The goal is to develop targeted interventions that address these determinants, ultimately reducing health disparities and promoting equitable health outcomes.
2. Community-Based Participatory Research (CBPR)
CBPR emphasizes the active involvement of community members in the research process, with a focus on developing community-based care. We focus on building partnerships between researchers, pharmacists, and community stakeholders to co-create and implement health interventions that are culturally relevant and tailored to the community's needs. By fostering mutual respect and collaboration, CBPR aims to empower communities, enhance the relevance and impact of research, and ensure that interventions are sustainable and effective.
3. Access to Primary Health and Palliative Care Services
This theme examines the barriers that prevent individuals from accessing primary health and palliative care services, including geographic, financial, and systemic obstacles. We analyze factors such as transportation, insurance coverage, availability of health care providers, and cultural competence of health services. The objective is to design and evaluate strategies that improve access to quality primary health care and palliative care services for underserved and marginalized populations, ensuring that everyone has the opportunity to achieve optimal health. The focus is on creating universally accessible and equitable health services.
4. Health Policy and Advocacy
This theme focuses on the analysis and advocacy of health policies that impact health equity and justice. We study the effects of existing policies on health outcomes and identify gaps that contribute to inequities in access to supportive and palliative care services. We also advocate for policy changes that promote equitable access to health care and medications, address systemic inequities, and support the social determinants of health. By influencing policy at local, national, and global levels, this theme aims to create a more just and equitable health care system.
Supervision interests
Currently accepting PhD students who are interested to pursue research in either one of the following research themes described under 'Research Interests' above, namely:
1. Social Determinants of Health and Health Disparities for Persons with Life-Limiting Illnesses
2. Community-Based Participatory Research
3. Access to Primary Health and Palliative Care Services
4. Health Policy and Advocacy
Please get in touch via email for preliminary discussions on potential PhD projects. Successful candidates will be enrolled in a Doctor of Philosophy (Public Health) or Doctor of Philosophy (Health Policy) program at the School of Pharmacy.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Visiting Scholar, Asia School of Business
Member (Research and Standards), National Palliative Care Services Development Committee, Kementerian Kesihatan (Malaysia) (Ministry of Health)
Visiting Fellow, UNU - United Nations University International Institute for Global Health
Research area keywords
- Health services research
- Public Health
- Palliative Care
- Global Health
Collaborations and top research areas from the last five years
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Understanding the palliative care needs and the experience of patients living with chronic disease and their caregivers
Loong, M. C. W., Lee, S. W. H., Su, T. T., Reidpath, D. & Warren, N.
1/11/20 → 30/04/24
Project: Research
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Understanding the diagnosis and treatment of latent tuberculosis infection and its public health impact
Lee, S. W. H., Loong, M. C. W., Madan, J. J., Noordin, N. M., Weng Hong, F. & Razali, A.
1/11/20 → 31/10/23
Project: Research
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AGATHA: Pilot of AGATHA, A Digital Healthy Ageing Coach for Older People
Teh, P., Lee, S. W. H., Loong, M. C. W. & Kwok, A.
15/06/22 → 26/08/22
Project: Research
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BBAC: Non Communicable Disease (NCD) implementation within the Association of Southeast Asian Nations (ASEAN) region
Lee, S. W. H., Loong, M. C. W. & Siew Lian, L.
17/04/23 → 31/12/25
Project: Research
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Conceptual model of designing contextualized and culturally appropriate digital videos on mental health literacy for the Deaf community in Malaysia
Appalasamy, J. R., Palanisamy, U., Anne, S., Loong, M. C. W., Selvaraj, A. & Ramadas, A.
1/10/23 → 30/09/25
Project: Research
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Healthcare cost coverage inequality and its impact on hypertension and diabetes: A five-year follow-up study in a Malaysian rural community
Folayan, A., Fatt, Q. K., Cheong, M. W. L. & Su, T. T., Feb 2024, In: Health Science Reports. 7, 2, 10 p., e1880.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile -
Health insurance status, lifestyle choices and the presence of non-communicable diseases: a systematic review
Folayan, A., Cheong, M. W. L., Fatt, Q. K. & Su, T. T., Mar 2024, In: Journal of Public Health. 46, 1, p. e91-e105 15 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile5 Citations (Scopus) -
Incidence and predictors of posttraumatic epilepsy and cognitive impairment in patients with traumatic brain injury: A retrospective cohort study in Malaysia
Ngadimon, I. W., Mohan, D., Shaikh, M. F., Khoo, C. S., Tan, H. J., Chamhuri, N. S., Cheong, W. L., Aledo-Serrano, A., Yong, L. L., Lee, Y. M., Fadzil, F. & Thanabalan, J., Jul 2024, In: Epilepsia. 65, 7, p. 1962-1974 13 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access2 Citations (Scopus) -
Insights into the use of a digital healthy aging coach (AGATHA) for older adults from Malaysia: app engagement, usability, and impact study
Teh, P-L., Kwok, A. O. J., Cheong, W. L. & Lee, S., 2024, In: JMIR Formative Research. 8, 9 p., e54101.Research output: Contribution to journal › Article › Research › peer-review
Open Access1 Citation (Scopus) -
Mapping epilepsy biomarkers: a bibliometric and content analysis
Ngadimon, I. W., Shaikh, M. F., Mohan, D., Cheong, W. L. & Khoo, C. S., Dec 2024, In: Drug Discovery Today. 29, 12, 10 p., 104247.Research output: Contribution to journal › Review Article › Research › peer-review
Open Access
Prizes
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Best Poster Abstract
Siow, Yen Ching (Recipient), Loong, Mark Cheong Wing (Recipient), Lim, Kai Siang (Recipient), Mahalinggam, Santelaksmii (Recipient) & Teoh, Cindy Cy Oun (Recipient), 2021
Prize: Prize (including medals and awards)
File -
MUM High Impact Research Support Fund Award 2024
Teoh, Siew Li (Recipient), Lee, Shaun Wen Huey (Recipient), Loong, Mark Cheong Wing (Recipient) & San, Saw Pui (Recipient), 15 Aug 2024
Prize: Prize (including medals and awards)
File -
School Research Grant: Clinical Pharmacy and Pharmacy Education Research (RM5,000) - Primary Chief Investigator
Teoh, Siew Li (Recipient) & Loong, Mark Cheong Wing (Recipient), 2021
Prize: Prize (including medals and awards)
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SRG-2023: STRATEGIC RESEARCH GRANT SCHEME
Mohammed, Ali Haider (Recipient), Shaharuddin, Shazwani (Recipient), Appalasamy, Jamuna Rani (Recipient), Lee, Shaun Wen Huey (Recipient) & Loong, Mark Cheong Wing (Recipient), 19 Sept 2023
Prize: Prize (including medals and awards)
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Top 5% Finalist
Yong, Alene (Recipient), Loong, Mark Cheong Wing (Recipient), Hamzah, Ednin (Recipient), Ismail, Fuad (Recipient) & Teoh, Siew Li (Recipient), 4 Mar 2022
Prize: Prize (including medals and awards)
Activities
- 2 Editorial responsibility
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Palliative Medicine (Journal)
Mark Wing Loong Cheong (Editorial board member)
2024Activity: Publication peer-review and editorial work types › Editorial responsibility
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PLOS Global Public Health (Journal)
Mark Wing Loong Cheong (Associate editor)
2022Activity: Publication peer-review and editorial work types › Editorial responsibility
Press/Media
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KINIGUIDE – How will the Health White Paper affect you?
17/06/23
1 Media contribution
Press/Media: Article/Feature
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Patient Engagement Critical to Solving Public Health System Crisis
10/02/23
1 Media contribution
Press/Media: Article/Feature
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Fake certs can dent public’s trust in vaccination programme, say experts
24/01/22
1 Media contribution
Press/Media: Expert Comment