Accepting PhD Students

PhD projects

1) Consumer numerosity and number comprehension 2) Physiological measures of attention and affect (with the Monash Business Behavioral Laboratory)

20072023

Research output per year

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Research Output

2019

Reducing retail merchandising of discretionary food and beverages in remote indigenous community stores: protocol for a randomized controlled trial

Brimblecombe, J., Ferguson, M., McMahon, E., Peeters, A., Miles, E., Wycherley, T., Minaker, L. M., De Silva, K., Greenacre, L. & Mah, C., 1 Mar 2019, In : Journal of Medical Internet Research. 8, 3, 12 p., e12646.

Research output: Contribution to journalArticleOtherpeer-review

Open Access
1 Citation (Scopus)

The impact of payment method on shopping behaviour among low income consumers

Greenacre, L. & Akbar, S., 1 Mar 2019, In : Journal of Retailing and Consumer Services. 47, p. 87-93 7 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)
2018

Patterns of fruit and vegetable buying behaviour in the United States and India

Anesbury, Z., Greenacre, L. M., Wilson, A. L. & Huang, A., 2018, In : International Journal of Market Research. 60, 1, p. 14-31 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Consumer response to price changes in higher-priced brands

Huang, A., Dawes, J., Lockshin, L. & Greenacre, L., 1 Nov 2017, In : Journal of Retailing and Consumer Services. 39, p. 1-10 10 p.

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Editors’ Corner: the “work-ready” marketing graduate

Greenacre, L., Freeman, L., Jaskari, M. M. & Cadwallader, S., 1 Aug 2017, In : Journal of Marketing Education. 39, 2, p. 67-68 2 p.

Research output: Contribution to journalEditorialOtherpeer-review

7 Citations (Scopus)

Editors’ corner: The “work-ready” marketing graduate. Part II

Freeman, L., Greenacre, L., Jaskari, M-M. & Cadwallader, S., 2017, In : Journal of Marketing Education. 39, 3, p. 131 1 p.

Research output: Contribution to journalEditorialOtherpeer-review

Self-reference bias in students’ and managers’ selection of target market segments

Greenacre, L., Jaeger, V., Martin, J., Patrick, S., Nguyen, Y. & Fryer, W., 1 Mar 2017, In : The International Journal of Management Education. 15, 1, p. 39-48 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

A memory-theory perspective of country-image formation

Lee, R., Lockshin, L. & Greenacre, L., Jun 2016, In : Journal of International Marketing. 24, 2, p. 62-79 18 p.

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)

Boundaries of the centrality effect during product choice

Greenacre, L., Martin, J., Patrick, S. & Jaeger, V., 1 Sep 2016, In : Journal of Retailing and Consumer Services. 32, p. 32-38 7 p.

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Challenging the notion of the transition year: the experiences of rural and urban tertiary students

Wilson, A. L., Greenacre, L., Pignata, S. & Winefield, A., 2016, In : International Journal of Educational Research. 79, p. 21-30 10 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Correcting misperceptions about stigmatized ingredients: MSG

Greenacre, L., Patrick, S., Yang, R., Jaeger, V. & Martin, J., 1 Mar 2016, In : Food Quality and Preference. 48, Part A, p. 93-98 6 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Creative that sells: how advertising execution affects sales

Hartnett, N., Kennedy, R., Sharp, B. & Greenacre, L., 2 Jan 2016, In : Journal of Advertising. 45, 1, p. 102-112 11 p.

Research output: Contribution to journalArticleResearchpeer-review

17 Citations (Scopus)

Marketers' intuitions about the sales effectiveness of advertisements

Hartnett, N., Kennedy, R., Sharp, B. & Greenacre, L., 2016, In : Journal of Marketing Behavior. 2, 2-3, p. 177-194 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Mean and variability effects in decision framing

Greenacre, L., Sep 2016, In : Contemporary Management Research. 12, 3, p. 309-335 27 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

Event-related potentials of consumer preferences

Khushaba, R. N., Greenacre, L., Al-Timemy, A. & Al-Jumaily, A., 2015, In : Procedia Computer Science. 76, p. 68-73 6 p.

Research output: Contribution to journalConference articleOtherpeer-review

Open Access
File
1 Citation (Scopus)

Heterogeneity in the consistency of best-worst scale responses

Greenacre, L., Dunn, S. & Mocanu, A., 1 Aug 2015, In : Australasian Marketing Journal. 23, 3, p. 227-234 8 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

International brands in emerging markets: the myths of segmentation

Tanusondjaja, A., Greenacre, L., Banelis, M., Truong, O. & Andrews, T., 9 Nov 2015, In : International Marketing Review. 32, 6, p. 783-796 14 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

My-music my-self

Greenacre, L., Freeman, L., Filby, J. & Ostrovsky, T., 12 Jan 2015, In : Qualitative Market Research. 18, 1, p. 145-160 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Using choice experiments to find double jeopardy patterns

Greenacre, L., Tanusondjaja, A., Dunn, S. & Page, B., 1 Oct 2015, In : International Journal of Market Research. 57, 5, p. 743-758 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)
2014

Referral types and peer activation: who to ask?

Cheung, P., Greenacre, L. & Freeman, L., 2014, In : Journal of Marketing Management. 30, 3-4, p. 295-311 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Self confidence, and the ability to influence

Greenacre, L., Tung, N. M. & Chapman, T., 2014, In : Academy of Marketing Studies Journal. 18, 2, p. 169-180 12 p.

Research output: Contribution to journalArticleResearch

2 Citations (Scopus)

UK higher education viewed through the marketization and marketing lenses

Nedbalová, E., Greenacre, L. & Schulz, J., 3 Jul 2014, In : Journal of Marketing for Higher Education. 24, 2, p. 178-195 18 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Understanding and predicting student Word of Mouth

Greenacre, L., Freeman, L., Cong, K. & Chapman, T., 2014, In : International Journal of Educational Research. 64, p. 40-48 9 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)
2013

Contrasting social network and tribal theories: An applied perspective

Greenacre, L., Freeman, L. & Donald, M., Jul 2013, In : Journal of Business Research. 66, 7, p. 948-954 7 p.

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)

The choice of content by information providers in word of mouth communications

Greenacre, L., Burke, P. F., Denize, S. & Pearce, R., 2013, In : Academy of Marketing Studies Journal. 16, SI, p. 19-34 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)
2012

A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences

Khushaba, R. N., Kodagoda, S., Dissanayake, G., Greenacre, L., Burke, S. & Louviere, J., 2012, The 2012 International Joint Conference on Neural Networks (IJCNN). Essam, D. & Sarker, R. (eds.). Piscataway NJ USA: IEEE, Institute of Electrical and Electronics Engineers, 8 p. 6252561

Research output: Chapter in Book/Report/Conference proceedingConference PaperOtherpeer-review

5 Citations (Scopus)

Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences

Khushaba, R. N., Greenacre, L., Kodagoda, S., Louviere, J., Burke, S. & Dissanayake, G., 15 Nov 2012, In : Expert Systems with Applications. 39, 16, p. 12378-12388 11 p.

Research output: Contribution to journalArticleResearchpeer-review

55 Citations (Scopus)
2011

An examination of socially destructive behaviors in group work

Freeman, L. & Greenacre, L., 2011, In : Journal of Marketing Education. 33, 1, p. 5-17 13 p.

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)
2007

Evaluating and extending the travel career patterns model

Filep, S. & Greenacre, L., 21 May 2007, In : Tourism. 55, 1, p. 23-38 16 p.

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)