Liam Smith

Assoc Professor

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Personal profile


Liam is Director and co-founder of BehaviourWorks Australia (BWA) and one of Australia’s leading authorities on behaviour change.

Liam is committed to using behavioural science to tackle public policy issues for the benefit of individuals and  society at large and, since establishing BWA in 2011, he has overseen significant growth in the enterprise, which now employes nearly 20 researchers, and been directly involved in conducting and/or overseeing more than 100 behaviour change research projects. 

By design, the BWA team consists of researchers from different backgrounds and disciplines who use their collective expertise to undertake applied behaviour change research in collaboration with government and industry professionals. BWA therefore acts as a bridge between academic research and practical real-world solutions.

Liam has also led the developement of a research methodology that is used to inform, develop and design behaviour change interventions – and improve their efficacy.

He has published numerous research reports, research papers and public discussion pieces (e.g. white papers and opinion pieces in The Conversation) and is an active contributor on Zoos Victoria’s Science Committee, South East Water’s Customer Engagement Council and VicHealth’s Leading Thinker Taskforce.

An exceptional public speaker, Liam believes that education and training is vital to wider uptake and application of behavioural insights. As such, he has delivered accredited education, executive education and public presentations to audiences around Australia and the world.

He regularly delivers training to government professionals through the Australian and New Zealand School of Government and the Department of Premier and Cabinet (Vic)’s Behavioural Insights Unit.

Related Links:


  • Behaviour Change
  • Social Inclusion
  • pro-environmental behaviour
  • Zoos
  • Public Policy
  • Innovation
  • Behavioural Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2009 2020

Research Output 2004 2018

Digital Inclusion & Health Communication: A Rapid Review of Literature

Borg, K., Boulet, M., Smith, L. & Bragge, P. 10 Jun 2018 (Accepted/In press) In : Health Communication. p. 1-9 9 p.

Research output: Contribution to journalReview ArticleOtherpeer-review

Digital inclusion and online behaviour: five typologies of Australian internet users

Borg, K. & Smith, L. 3 Apr 2018 In : Behaviour and Information Technology. 37, 4, p. 367-380 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Sustainability of threatened species displayed in public aquaria, with a case study of Australian sharks and rays

Buckley, K. A., Crook, D. A., Pillans, R. D., Smith, L. & Kyne, P. M. 1 Mar 2018 In : Reviews in Fish Biology and Fisheries. 28, 1, p. 137-151 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Behaviour change: Trialling a novel approach to reduce industrial stormwater pollution

Boulet, M., Ghafoori, E., Jorgensen, B. S. & Smith, L. D. G. 15 Dec 2017 In : Journal of Environmental Management. 204, p. 272-281 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Digital Inclusion: Report of Online Behaviours in Australia 2016

Borg, K. & Smith, L. 3 Aug 2017 Melbourne Australia: Australia Post. 51 p.

Research output: Book/ReportCommissioned ReportResearch

Open Access