Personal profile


Liam Smith is the Director of BehaviourWorks Australia at the Monash Sustainability Institute. Prior to taking up this role, he was Director of the Tourism Research Unit, also at Monash University. Liam helped establish BehaviourWorks and as Director, has overseen its significant growth since inception. He has recently overseen the creation of a new Strategic Plan for BehaviourWorks and over the next five years will direct the transition from a sustainability-focused research unit to one with a broader public good focus conducting research on behavioural issues in health, State revenues and workplace safety.

Liam's primary research interest is human behaviour and he has investigated several behavioural antecedents including emotion, attitudes, norms and values. He has published over 50 peer-reviewed journal articles, book chapters and reports on human behaviour and behaviour change. Almost all of Liam's, and BehaviourWorks', research has been conducted in partnerships and projects he has worked on focus on human behaviour and behaviour change in the areas of water, energy, waste, litter, pollution, climate change adaptation and wildlife conservation with collaborators in all levels of Government, NGO's and the private sector. The strong collaborative and end-user focus of this body of work yields benefits for all parties, most notably implementation-ready results and professional development.


  • Behaviour Change
  • persuasion for behaviour change
  • pro-environmental behaviour
  • zoos

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2016 2020

Research Output 2004 2017

Behaviour change: Trialling a novel approach to reduce industrial stormwater pollution

Boulet, M., Ghafoori, E., Jorgensen, B. S. & Smith, L. D. G. 15 Dec 2017 In : Journal of Environmental Management. 204, p. 272-281 10 p.

Research output: Research - peer-reviewArticle

The Impact-Likelihood Matrix: A policy tool for behaviour prioritisation

Kneebone, S., Smith, L. & Fielding, K. 2017 In : Environmental Science and Policy. 70, p. 9-20 12 p.

Research output: Research - peer-reviewArticle

Citizens as Scientists: What influences public contributions to marine research?

Martin, V., Smith, L., Bowling, A., Christidis, L., Lloyd, D. & Pecl, G. 1 Aug 2016 In : Science Communication. 38, 4, p. 495-522 28 p.

Research output: Research - peer-reviewArticle

Fostering water sensitive citizenship - Community profiles of engagement in water-related issues

Dean, A. J., Lindsay, J., Fielding, K. S. & Smith, L. D. G. 2016 In : Environmental Science and Policy. 55, 1, p. 238 - 247 10 p.

Research output: Research - peer-reviewArticle