Lee Yee Qin is an Assistant Lecturer at Monash University Malaysia. She specializes in sustainable research, focusing on a consumer psychology perspective. Her research investigates the effects of stimuli on consumer decision-making, with an emphasis on promoting sustainable products and behaviors. By employing experimental methodologies, she strives to contribute novel theoretical insights and provide practical solutions with significant societal impact.

Qin has been awarded the Dean's Honour List and the Best Thesis Award during her Honours studies. She is also a recipient of the Monash Graduate Research Excellence Scholarship during her PhD studies. Her research work has been published as conference proceedings at leading conferences, including the European Marketing Academy Conference (EMAC), American Marketing Association (AMA) Conference, Global Marketing Conference (GMC), and ANZMAC. Her work exemplifies a dedication to practical applications that foster sustainability.

In addition to her research, Qin has extensive experience teaching higher education students, achieving teaching score of 97/100. Her teaching style is student-centric, focused on fostering active engagement and critical thinking. She is committed to creating an inclusive and supportive learning environment that encourages students to take ownership of their educational journey and prepares them for real-world challenges.

She can be contacted at [email protected].

MGM2200 - Managerial Communication for Global Leaders

MGW1010 - Introduction to Management

• Sustainability
• Consumer decision-making
• Consumer Psychology
• Development of Stimuli