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Research Output 2001 2018

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2018

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, D. & Murray, K., 2018, In : European Journal of Marketing. 52, 3/4, p. 866-881 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Feedback, task performance, and interface preferences

Bellman, S. & Murray, K. B., 2 Nov 2018, In : European Journal of Information Systems. 27, 6, p. 654-669 16 p.

Research output: Contribution to journalArticleResearchpeer-review

When two wrongs make a right: using conjunctive enablers to enhance evaluations for extremely incongruent new products

Noseworthy, T. J., Murray, K. B. & Di Muro, F., 1 Apr 2018, In : Journal of Consumer Research. 44, 6, p. 1379-1396 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

The effect of tuition increases on business student decisions

Godek, J., Murray, K. B. & Karns, G., 4 Jul 2015, In : Journal of Education for Business. 90, 5, p. 255-259 5 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of traffic light color-coding on food health perceptions and choice

Trudel, R., Murray, K. B., Kim, S. & Chen, S., 1 Sep 2015, In : Journal of Experimental Psychology: Applied. 21, 3, p. 255-275 21 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

The role of arousal in congruity-based product evaluation

Noseworthy, T. J., Di Muro, F. & Murray, K. B., 1 Dec 2014, In : Journal of Consumer Research. 41, 4, p. 1108-1126 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2013

Self-regulatory strength amplification through selective information processing

Trudel, R. & Murray, K. B., Jan 2013, In : Journal of Consumer Psychology. 23, 1, p. 61-73 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2012

An arousal regulation explanation of mood effects on consumer choice

Di Muro, F. & Murray, K. B., Oct 2012, In : Journal of Consumer Research. 39, 3, p. 574-584 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Beyond expectations: The effect of regulatory focus on consumer satisfaction

Trudel, R., Murray, K. B. & Cotte, J., Mar 2012, In : International Journal of Research in Marketing. 29, 1, p. 93-97 5 p.

Research output: Contribution to journalArticleResearchpeer-review

Effects of spikes in the price of gasoline on behavioral intentions: a mental accounting explanation

Godek, J. & Murray, K., Jul 2012, In : Journal of Behavioral Decision Making. 25, 3, p. 295-302 8 p.

Research output: Contribution to journalArticleResearchpeer-review

2011

Freedom of choice, ease of use, and the formation of interface preferences

Murray, K. B. & Häubl, G., Dec 2011, In : MIS Quarterly: Management Information Systems. 35, 4, p. 955-976 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Productive play time: The effect of practice on consumer demand for hedonic experiences

Murray, K. B. & Bellman, S., Jun 2011, In : Journal of the Academy of Marketing Science. 39, 3, p. 376-391 16 p.

Research output: Contribution to journalArticleResearchpeer-review

The limited effects of power on satisfaction with joint consumption decisions

Fisher, R. J., Grégoire, Y. & Murray, K. B., Jul 2011, In : Journal of Consumer Psychology. 21, 3, p. 277-289 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Why didn't I think of that? Self-regulation through selective information processing

Trudel, R. & Murray, K. B., Aug 2011, In : Journal of Marketing Research. 48, 4, p. 701-712 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2008

Willingness to pay for advice: The role of rational and experiential processing

Godek, J. & Murray, K. B., 1 May 2008, In : Organizational Behavior and Human Decision Processes. 106, 1, p. 77-87 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2007

Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice

Murray, K. B. & Häubl, G., 1 Jun 2007, In : Journal of Consumer Research. 34, 1, p. 77-88 12 p.

Research output: Contribution to journalArticleResearchpeer-review

2003

A human capital perspective of skill acquisition and interface loyalty

Murray, K. B. & Häubl, G., 1 Dec 2003, In : Communications of the ACM. 46, 12, p. 272-278 7 p.

Research output: Contribution to journalArticleResearchpeer-review