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Personal profile


Kyle B. Murray is a Professor of Marketing at The Monash Business School (fractional appointment) and The University of Alberta School of Business (Edmonton, Canada).

Dr. Murray was previously an Assistant Professor at the Richard Ivey School of Business and has held visiting professorships at the Dublin Institute of Technology (Ireland) and INSEAD (France). He received his B.Sc. in Psychology and Ph.D. in Marketing and Psychology from the University of Alberta.

Kyle studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make.

Professor Murray's research has been published in leading journals in marketing, management information systems and organizational behavior, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, MIT Sloan Management Review and Organizational Behavior and Human Decision Processes. His work has been recognized with a variety of awards including a Killam Professorship, Winspear Senior Faculty Fellowship, Petro-Canada Young Innovators Award and the Mackenzie Teaching Award of Excellence.

Dr. Murray's research has applications in shopper marketing, customer loyalty, electronic retailing, and pricing. Kyle has consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft.

External positions

Professor, University of Alberta

1 Jul 2008 → …

Research area keywords

  • Behavioural Sciences
  • Decision Making
  • Consumer Behaviour
  • Consumer Psychology
  • Marketing

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Research Output 2001 2018

2 Citations (Scopus)

Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule

Thomas, D., Olsen, D. & Murray, K., 2018, In : European Journal of Marketing. 52, 3/4, p. 866-881 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Feedback, task performance, and interface preferences

Bellman, S. & Murray, K. B., 2 Nov 2018, In : European Journal of Information Systems. 27, 6, p. 654-669 16 p.

Research output: Contribution to journalArticleResearchpeer-review

6 Citations (Scopus)

When two wrongs make a right: using conjunctive enablers to enhance evaluations for extremely incongruent new products

Noseworthy, T. J., Murray, K. B. & Di Muro, F., 1 Apr 2018, In : Journal of Consumer Research. 44, 6, p. 1379-1396 18 p.

Research output: Contribution to journalArticleResearchpeer-review

The American retail value proposition: Crafting unique experiences at compelling prices

Murray, K. B., 1 Jan 2016, Toronto Canada: University of Toronto Press. 214 p.

Research output: Book/ReportBookOtherpeer-review

The effect of tuition increases on business student decisions

Godek, J., Murray, K. B. & Karns, G., 4 Jul 2015, In : Journal of Education for Business. 90, 5, p. 255-259 5 p.

Research output: Contribution to journalArticleResearchpeer-review

Activities 2012 2012

  • 1 Editorial responsibility

Journal of the Academy of Marketing Science (Journal)

Kyle Murray (Editorial board member)

Activity: Publication peer-review and editorial work typesEditorial responsibility