Kim completed her PhD in Behavioural Science - Environment at Monash University exploring the role of media in turning the social tide on plastic avoidance. 

Kim’s research experience lies in the area of social and government research where she has worked with many large organisations and departments such as the Victorian Department of Energy, Environment and Climate Action, Sustainability Victoria, and Australia Post.

Prior to joining BehaviourWorks Australia (BWA), Kim worked across various social and behavioural research areas, including road safety, mental health, vocational health and safety, patient satisfaction, and the environment. She also played an active role in designing and testing best practice methods for survey data collection. 

Kim has been involved in a variety of research projects at BWA, initially exploring attitudes and behaviours related to health and social inclusion. In recent years, she has specialised in environmental behaviour, primarily related to waste reduction (e.g. litter prevention, single-use plastic avoidance, responsible consumption, and waste separation) and conservation (e.g. wildlife management and biodiversity concern).

In 2021-2023, she co-led a large multi-year research collaboration on Responsible Consumption, and since 2024 she has been leading another large multi-year research program on marine debris mitigation in the Great Barrier Reef.

Kim is passionate about minimising the impact of human behaviour on the natural world, particularly the intersection between conservation outcomes and waste/pollution reduction. She is also interested in the role of media and social norms in influencing behaviour.

Methodologically, Kim specialises in large-scale survey design and data analysis. She is also highly experienced in segmentation analysis, experimental research design, behaviour prioritisation, and rapid literature reviews.

In addition to her research roles, Kim is also a member of Zoos Victoria's Science Advisory Committee.

Related Links:

• BehaviourWorks Australia
• Professional website