Personal profile


Dr. Fei (Katie) Xu, who obtained her PhD degree in Marketing from The Hong Kong Polytechnic University, joined the Department of Marketing as a lecturer in 2023. Her area of expertise centers around consumer behaviour, with a primary research focus on branding, sensory marketing, and phonology in band names.

Education/Academic qualification:

PhD, Marketing

The Hong Kong Polytechnic University, Hong Kong

MSc, Marketing & Management

EDHEC Business School, France

BA, French & BSc, International Business

Wuhan University, China & NEOMA Business School, France

Research area keywords

  • Branding
  • Sensory Marketing
  • Linguistics in Marketing
  • Consumer behaviour

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or