Research output per year
Research output per year
Personal profile
Biography
Dr. Fei (Katie) Xu, who obtained her PhD degree in Marketing from The Hong Kong Polytechnic University, joined the Department of Marketing as a lecturer in 2023. Her area of expertise centers around consumer behaviour, with a primary research focus on branding, sensory marketing, and phonology in band names.
Education/Academic qualification:
PhD, Marketing
The Hong Kong Polytechnic University, Hong Kong
MSc, Marketing & Management
EDHEC Business School, France
BA, French & BSc, International Business
Wuhan University, China & NEOMA Business School, France
Monash teaching commitment
Katie teaches MKF5955 - Marketing Management: Theory and Practice to Master's students at the Caulfield campus.
Research area keywords
- Branding
- Sensory Marketing
- Linguistics in Marketing
- Consumer behaviour
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 2 Article
-
I want to remember: preference for visual intensity in sentimental purchases
Huang, J., Xu, F. & Jiang, Y., Jul 2023, In: Psychology and Marketing. 40, 7, p. 1361-1371 11 p.Research output: Contribution to journal › Article › Research › peer-review
Open AccessFile7 Citations (Scopus) -
The colorful company: effects of brand logo colorfulness on consumer judgments
Song, J., Xu, F. & Jiang, Y., Aug 2022, In: Psychology and Marketing. 39, 8, p. 1610-1620 11 p.Research output: Contribution to journal › Article › Research › peer-review
19 Citations (Scopus)