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Personal profile

Biography

Dr. Kate Fitch joined Monash University in October 2017. She was previously academic chair in the School of Arts at Murdoch University in Perth, Australia. An award-winning teacher, she received an Australian Learning and Teaching Council Citation for Outstanding Contribution to Student Learning in 2011 for the development of the public relations curriculum and its focus on work-integrated learning. Dr. Fitch is the Regional Editor - Asia Pacific for Public Relations Inquiry and has previously served on the editorial boards of Public Relations Review (2010-2018) and Prism  Prior to joining academia, Dr. Fitch worked in public relations and editorial roles in the arts, government and community sectors in the UK and Australia.

Research interests

Dr. Fitch has published on diverse communication and media topics, including gender, history, social responsibility, pedagogy, and popular culture. Much of this work explores sociocultural and critical perspectives on public relations practice and theory. Her research has been published in journals such as Public Relations Review, Public Relations Inquiry, Media International Australia, Ethical Space: International Journal of Communication Ethics, and Prism, and in edited volumes such as the Routledge Handbook of Critical Public Relations and, with Amanda Third, Gender and Public Relations: Critical Perspectives on Voice, Gender and Identity. Dr Fitch has edited a special issue of Asia Pacific Public Relations Journal and co-edited with Donald Matheson and Michael Bourk a special issue of Media International Australia on 'Rethinking Public Relations in the Australian and New Zealand Communication Landscape'.

Dr Fitch is the author of Professionalizing Public Relations: History, Gender and Education (Palgrave, 2016), which explores the historical development of public relations in Australia from the mid-twentieth century. Her recent research investigates feminism and public relations, focusing on gender and work; representations of public relations in popular culture; and celebrity public relations and promotional culture. Dr. Fitch is currently working on a co-authored book, under contract with Routledge, on popular culture and social change. 

Supervision interests

critical public relations

gender and communication

media and public relations history

public relations in Southeast Asia

social media and ethics

Community service

Dr Kate Fitch is a member of the Mindframe Public Relations Expert Working Group at the Hunter Institute of Mental Health, where she advises on responsible communication and teaching around mental health and suicide. Dr Fitch has previously served on the Public Relations Institute of Australia’s state council in Western Australia (2006-2008) and national education committee (2008-2011).

Research area keywords

  • Communication
  • Gender & Diversity
  • Public Relations
  • Media Industries
  • Social Media
  • Media History
  • Popular culture
  • Promotional culture

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2020

Wives, secretaries and bodies: Representations of women in an Australian public relations journal, 1965-1972

Fitch, K., 2020, Public Relations, Society and the Generative Power of History. Somerville, I., Edwards, L. & Ihlen, Ø. (eds.). 1st ed. Abindong Oxon UK: Routledge, p. 61-80 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Public relations and responsible citizenship: communicating CSR and sustainability

Fitch, K., 2018, Disciplining the Undisciplined? Perspectives from Business, Society and Politics on Responsible Citizenship, Corporate Social Responsibility and Sustainability. Brueckner, M., Spencer, R. & Paull, M. (eds.). 1st ed. Cham Switzerland : Springer, p. 109-119 11 p. (CSR, Sustainability, Ethics & Governance).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

‘Can you see me?: Images of public relations in Babylon

Fitch, K., 2018, Experiencing Public Relations: International Voices. Bridgen, E. & Verčič, D. (eds.). 1st ed. Abingdon Oxon UK: Routledge, p. 95-104 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Celebrity public relations

Fitch, K., 25 May 2017, Exploring public relations: Global Strategic Communication. Tench, R. & Yeomans, L. (eds.). 4th ed. London: Pearson, p. 510–525 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

5 Citations (Scopus)

Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’ histories and historiographies

Fitch, K. & L'Etang, J., 2017, In : Public Relations Inquiry. 6, 1, p. 115-136 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Press / Media

Academic doubts poll signs' worth

Kate Fitch

22/02/17

1 Media contribution

Press/Media: Expert Comment

WA Elections: Campaign casualties and social media near misses

Kate Fitch

17/02/17

1 Media contribution

Press/Media: Expert Comment