Research activity per year

Personal profile


Junzhao Ma holds a BA degree in economics from Yale university and a PhD in marketing from the Kellogg School of Management, Northwestern University. Prior to joining academia, he worked at Capital One Financial Corporation and JP Morgan and Co as a marketing analyst. An applied micro-economist by training and intellectual inclination, his research spans topic areas including technology adoption, e-commerce, real estate, and the social impact of media. The commonality that underlies these disparate research areas is to leverage novel methodology, unique institutional features, or fresh sources of data to cast a new light on important marketing and social phenomena. His research has appeared in leading journals such as Journal of Retailing and International Journal of Research in Marketing. He has presented his research at INFORMS Marketing Science conference and Australian & New Zealand Marketing Academy Conference.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or