20132019
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Personal profile

Biography

Junzhao Ma holds a BA degree in economics from Yale university and a PhD in marketing from the Kellogg School of Management, Northwestern University. Prior to joining academia, he worked at Capital One Financial Corporation and JP Morgan and Co as a marketing analyst. An applied micro-economist by training and intellectual inclination, his research spans topic areas including technology adoption, e-commerce, real estate, and the social impact of media. The commonality that underlies these disparate research areas is to leverage novel methodology, unique institutional features, or fresh sources of data to cast a new light on important marketing and social phenomena. His research has appeared in leading journals such as Journal of Retailing and International Journal of Research in Marketing. He has presented his research at INFORMS Marketing Science conference and Australian & New Zealand Marketing Academy Conference.

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Research Output 2013 2019

Media influences on consumption trends: effects of the film Food, Inc. on organic food sales in the U.S.

Ma, J., Seenivasan, S. & Yan, B., 2019, (Accepted/In press) In : International Journal of Research in Marketing. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

The impact of service failure and recovery on target and observing customers: a comparative study

Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In : Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Does greater online assortment pay? An empirical study using matched online and catalog shoppers

Ma, J., Sep 2016, In : Journal of Retailing. 92, 3, p. 373-382 9 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Does better Internet access lead to more adoption? A new empirical study using household relocation

Ma, J. & Huang, Q., 2015, In : Information Systems Frontiers. 17, 5, p. 1097 - 1110 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

Tsao, H-Y., Campbell, C., Ma, J. & Pitt, L., 1 Dec 2014, In : Journal of Marketing Analytics. 2, 4, p. 205-217 13 p., BFjma201416.

Research output: Contribution to journalArticleResearchpeer-review

Activities 2013 2019

41st ISMS Marketing Science Conference - INFORMS

Junzhao Ma (Speaker)
20 Jun 201922 Jun 2019

Activity: Participating in or organising an event typesContribution to conference

Australian and New Zealand Marketing Academy Conference (ANZMAC 2019)

Junzhao Ma (Speaker)
2 Dec 2019

Activity: Participating in or organising an event typesContribution to conference

Journal of Hospitality Marketing and Management (Journal)

Junzhao Ma (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

Masters thesis examiner

Junzhao Ma (Examiner)
2017

Activity: Examination typesThesis Examination

doctoral consortium panel member

Junzhao Ma (Reviewer)
24 Jul 2017

Activity: External Academic EngagementPeer review panel or committee

Press / Media

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Junzhao Ma

6/08/16

1 item of Media coverage

Press/Media: Article/Feature