20142017
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Personal profile

Biography

Junzhao Ma holds BA in economics from Yale university and PhD in marketing from the Kellogg School of Management, Northwestern University. Prior to joining academia, he worked at Capital One Financial Corporation and JP Morgan and Co as a marketing analyst.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2017

The impact of service failure and recovery on target and observing customers: a comparative study

Sharifi, S. S., Palmeira, M., Ma, J. & Spassova, G., 2017, In : Journal of Hospitality Marketing and Management. 26, 8, p. 889-910 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Does greater online assortment pay? An empirical study using matched online and catalog shoppers

Ma, J., Sep 2016, In : Journal of Retailing. 92, 3, p. 373-382 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Does better Internet access lead to more adoption? A new empirical study using household relocation

Ma, J. & Huang, Q., 2015, In : Information Systems Frontiers. 17, 5, p. 1097 - 1110 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

Tsao, H-Y., Campbell, C., Ma, J. & Pitt, L., 1 Dec 2014, In : Journal of Marketing Analytics. 2, 4, p. 205-217 13 p., BFjma201416.

Research output: Contribution to journalArticleResearchpeer-review

Speaker's box: Advertisements just aren't advertisements anymore: A new typology for evolving forms of online "advertising"

Campbell, C., Cohen, J. & Ma, J., 2014, In : Journal of Advertising Research. 54, 1, p. 7-10 4 p.

Research output: Contribution to journalArticleResearchpeer-review

Activities 2013 2019

41st ISMS Marketing Science Conference - INFORMS

Junzhao Ma (Speaker)
20 Jun 201922 Jun 2019

Activity: Participating in or organising an event typesContribution to conference

Journal of Hospitality Marketing and Management (Journal)

Junzhao Ma (Peer reviewer)
2018

Activity: Publication peer-review and editorial work typesPeer review responsibility

doctoral consortium panel member

Junzhao Ma (Reviewer)
24 Jul 2017

Activity: External Academic EngagementPeer review panel or committee

Masters thesis examiner

Junzhao Ma (Examiner)
2017

Activity: Examination typesThesis Examination

38th ISMS Marketing Science Conference - Informs

Junzhao Ma (Speaker)
16 Jun 201618 Jun 2016

Activity: Participating in or organising an event typesContribution to conference

Press / Media

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Junzhao Ma

6/08/16

1 item of Media coverage

Press/Media: Article/Feature