Junzhao Ma holds a BA degree in economics from Yale university and a PhD in marketing from the Kellogg School of Management, Northwestern University. Prior to joining academia, he worked at Capital One Financial Corporation and JP Morgan and Co as a marketing analyst. An applied micro-economist by training and intellectual inclination, his research spans topic areas including technology adoption, e-commerce, real estate, and the social impact of media. The commonality that underlies these disparate research areas is to leverage novel methodology, unique institutional features, or fresh sources of data to cast a new light on important marketing and social phenomena. His research has appeared in leading journals such as Journal of Retailing and International Journal of Research in Marketing. He has presented his research at INFORMS Marketing Science conference and Australian & New Zealand Marketing Academy Conference.