Projects per year
Personal profile
Biography
Dr Juliana French is the Head of the Department of Marketing and a senior lecturer with Monash University Malaysia. She holds a Ph.D. in Marketing, studying the complexities surrounding the issues of race and religion in Malaysia that is demonstrated in the everyday consumption behavior of Malaysian women. Dr Juliana’s research lies in the intersections of culture, politics and the marketplace reflected in consumption behavior, with an emphasis on how socio-cultural-political forces inevitably marginalize communities within the Asian region. Currently she is working with struggling food vendors in Indonesia and Indian migrant workers in Malaysia. She has published her work in peer-reviewed journals such as Journal of Macromarketing, Journal of Marketing Management, Annals of Tourism Research, Australasian Marketing Journal and Common Law World Review. Juliana utilizes and specializes in a range of interpretive qualitative research.
Research interests
- Consumer Behaviour
- Culture and consumption
- Interpretive qualitative research
Monash teaching commitment
- BEX6300 Advanced Qualitative Research
- BEW4000 Research Methodology 1
- MKW1120 Marketing Theory and Practice
- MKW3301 Service Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research area keywords
- Consumer Culture
- Gender
- Historical research
- Politicised Consumption
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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Rural women empowerment through entrepreneurship in Malaysia, Indonesia, and Thailand
Lee, G. H., Shahriar, A. Z., Xiao, E., Wee Chan, A., Rahman, H., Pei Hwa, G., Siah, A., Geok May, K., Baihaqi, I., Moore, J., Guelich, U. & French, J.
15/08/19 → 14/08/22
Project: Research
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COVID-19 and beyond: understanding travel risk perception as a process
Jahari, S. A., Yang, I. C. M., French, J. A. & Ahmed, P. K., 2023, In: Tourism Recreation Research. 48, 3, p. 449-464 16 p.Research output: Contribution to journal › Article › Research › peer-review
10 Citations (Scopus) -
Century of humiliation and consumer culture: the making of national identity
Yang, I-C. M., French, J. & Lee, C., 2022, Consumer Culture Theory in Asia: History and Contemporary Issues. Minowa, Y. & Belk, R. (eds.). 1st ed. New York NY USA: Routledge, p. 63-81 19 p. (Routledge Frontiers in the Development of International Business, Management and Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
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COVID-19 and India's flirtation with localism
Anis, S. & French, J. A., 2022, COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on the Economy, Business and Society. Kwok, A. O. J., Watabe, M. & Koh, S. G. M. (eds.). 1st ed. Singapore Singapore: Springer, p. 53-76 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
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COVID-19 and the metamorphosis of the F&B industry in Malaysia
Jahari, S. A., French, J. A. & Ismail, A. S., 2022, COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on the Economy, Business and Society. Kwok, A. O. J., Watabe, M. & Koh, S. G. M. (eds.). 1st ed. Singapore Singapore: Springer, p. 121-144 24 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
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Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China
Yang, I. C. M., Ismail, A. S. & French, J. A., 24 Mar 2022, In: Journal of Marketing Management. 38, 5-6, p. 515-543 29 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus)
Prizes
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2022 PVC's Commendation for Excellence in Teaching
French, Juliana (Recipient), Aug 2022
Prize: Prize (including medals and awards)
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Dean’s Award for Equity, Diversity and Social Inclusion Research Excellence
Lee, Grace HY (Recipient), Geok May, Koh (Recipient) & French, Juliana (Recipient), 2022
Prize: Prize (including medals and awards)
File -
Greying Malaysia – how to ensure a sustainable future?
French, Juliana (Recipient), Geok May, Koh (Recipient), Wang, Jeff (Recipient) & Danaher, Tracey (Recipient), 1 Jan 2023
Prize: Other distinction
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School of Business Teaching Excellence Award (ECR category)
French, Juliana (Recipient), Dec 2019
Prize: Prize (including medals and awards)
Activities
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Women Entrepreneurs in Asia (WEA 2022): Empowering Vulnerable Communities conference.
Grace HY Lee (Organiser), Koh Geok May (Organiser), Juliana French (Organiser) & Abu Zafar Shahriar (Organiser)
13 Jul 2022 → 14 Jul 2022Activity: Participating in or organising an event types › Contribution to conference
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Institut Teknologi Sepuluh Nopember (Sepuluh Nopember Institute of Technology)
Grace HY Lee (Visiting researcher) & Juliana French (Visiting researcher)
18 Jul 2022 → 21 Jul 2022Activity: Visiting an external institution types › Visiting an external academic institution
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Research Workshop and Sharing Session, Institut Teknologi Sepuluh Nopember (ITS), Surabaya
Grace HY Lee (Invited speaker) & Juliana French (Invited speaker)
21 Jul 2022Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
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Women Entrepreneurs in Asia (WEA 2022): Empowering vulnerable communities
Grace HY Lee (Organiser), Koh Geok May (Organiser), Juliana French (Organiser), Abu Zafar Shahriar (Organiser) & MD.Khalid Hossain (Invited speaker)
14 Jul 2022Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
Press/Media
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Raya promotions: are the discounts worth the hype?
22/04/23
1 Media contribution
Press/Media: Expert Comment
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The Grey Wave: How Malaysia is facing a demographic shift
12/03/23
1 Media contribution
Press/Media: Article/Feature
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United by the pursuit of gender equality
Grace HY Lee, Koh Geok May & Juliana French
8/03/23
1 item of Media coverage
Press/Media: Profile/Interview
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Breaking barriers: Empowering women through research in advancing gender equality
Grace HY Lee, Koh Geok May & Juliana French
7/03/23
1 item of Media coverage
Press/Media: Article/Feature