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Personal profile


Dr Juliana French joined Monash University Malaysia in September 2016 upon completing her PhD in marketing which she earned from Monash University Malaysia. Originally trained as a primary school teacher, she switched fields and worked in advertising, television consultancy and sports management before returning to the world of academia. Her research interests lie primarily in the area of consumption experiences and behaviour, specifically the influence of culture on consumption behaviour, symbolic consumption and consumer responses to the media. Juliana utilizes and specializes in a range of interpretive qualitative research.

Research interests

  • Consumer Behaviour
  • Culture and consumption
  • Interpretive qualitative research 

Monash teaching commitment

  • BEW4000 Research Methodology 1
  • MKW1120 Marketing Theory and Practice
  • MKW3301 Service Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Research area keywords

  • Consumer Culture
  • Gender
  • Historical research
  • Politicised Consumption


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