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Personal profile


Dr Juliana French is the Head of the Department of Marketing and a senior lecturer with Monash University Malaysia. She holds a Ph.D. in Marketing, studying the complexities surrounding the issues of race and religion in Malaysia that is demonstrated in the everyday consumption behavior of Malaysian women.  Dr Juliana’s research lies in the intersections of culture, politics and the marketplace reflected in consumption behavior, with an emphasis on how socio-cultural-political forces inevitably marginalize communities within the Asian region.  Currently she is working with struggling food vendors in Indonesia and Indian migrant workers in Malaysia. She has published her work in peer-reviewed journals such as Journal of Macromarketing, Journal of Marketing Management, Annals of Tourism Research, Australasian Marketing Journal and Common Law World Review. Juliana utilizes and specializes in a range of interpretive qualitative research.

Research interests

  • Consumer Behaviour
  • Culture and consumption
  • Interpretive qualitative research 

Monash teaching commitment

  • BEX6300 Advanced Qualitative Research
  • BEW4000 Research Methodology 1
  • MKW1120 Marketing Theory and Practice
  • MKW3301 Service Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions

Research area keywords

  • Consumer Culture
  • Gender
  • Historical research
  • Politicised Consumption


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