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Personal profile


Jim Curtis is a Senior Research Fellow at BehaviourWorks Australia.

He has a Bachelor and Master’s degree in Planning and Design from the University of Melbourne and a PhD in Applied Social Psychology from Monash University.

Before joining BehaviourWorks Australia in 2011, Jim held research positions at the Monash Tourism Research Unit and Parks Victoria. His research focuses on gaining an intimate, theoretical, and applied understanding of the influences impacting on the behaviour of a range of target audiences, leading and collaborating on teams across over 80 projects.

In recent years, these audiences have included building facilities managers, farmers, landfill and waste operators, park visitors, government employees, low-income households, environment protection officers, businesses (small and large), schools, and local councils. This has resulted in peer reviewed publications on topics such as visitor management in zoos and national parks, adaptive management in government programs, business compliance, energy efficiency in households and commercial buildings, and influencing the behaviour of small to medium enterprises.

Jim has also acquired an intimate understanding of how the public sector interacts with research, working with multiple government partners in Victoria and New South Wales. He has witnessed and experienced first-hand the different ways that research can be applied to inform program design and policy shifts,, and is committed to applying these learnings to ensure that research delivers real value to critical decisions around policy.

Jim has delivered behaviour change training to a range of audiences, and is part of the current team working with the Victorian Department of Premier and Cabinet to deliver training across Victorian government agencies. He also teaches students undertaking the Masters of Sustainability at Monash University.


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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 15 - Life on Land

Research area keywords

  • Behaviour Change
  • Psychology
  • Environment and Sustainability
  • Environment
  • policy
  • Management


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