Research Output per year
Personal profile
Biography
Jiemiao Chen joined the Department of Marketing as a lecturer in 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology. She's particularly interested in consumer responses to advertising, health marketing, and sustainable consumption. She has had her research published in quality journals such as Journal of Advertising and Journal of the Academy of Marketing Science. Jiemiao serves as ad hoc reviewer for Jounal of Advertising, Journal of Brand Management, and multiple marketing conferences. She is actively involved in supervision of Honours and PhD students.
Education/Academic qualification
Marketing, PhD, Indiana University
Aug 2005 → Apr 2011
Business, Master's, Indiana University
Aug 2005 → Dec 2008
Keywords
- Consumer Psychology
- Advertising
- Health Marketing
- Sustainable Consumption
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2008 2018
- 3 Article
The boundaries for ad creativity: effects of type of divergence and brand processing and responses
Chen, J. & Smith, R. E., Nov 2018, In : Journal of Brand Management. 25, 6, p. 561-576 16 p.Research output: Contribution to journal › Article › Research › peer-review
The effects of creativity on advertising wear-in and wear-out
Chen, J., Yang, X. & Smith, R. E., 2016, In : Journal of the Academy of Marketing Science. 44, 3, p. 334 - 349 16 p.Research output: Contribution to journal › Article › Research › peer-review
The impact of advertising creativity on the hierarchy of effects
Smith, R., Chen, J. & Yang, X., 2008, In : Journal of Advertising. 37, 4, p. 47 - 61 14 p.Research output: Contribution to journal › Article › Research › peer-review
Activities 2011 2019
International Marketing Review (Journal)
Jiemiao Chen (Peer reviewer)Jan 2019
Activity: Publication peer-review and editorial work types › Peer review responsibility
Research presentation in Department of Marketing research camp workshop series
Jiemiao Chen (Speaker)Feb 2019
Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
Department of Marketing Seminar Series
Jiemiao Chen (Organiser)Jun 2018 → Dec 2018
Activity: Participating in or organising an event types › Contribution to workshop, seminar, course
Department of Marketing Department Grant Review
Jiemiao Chen (Reviewer)Jun 2018 → …
Activity: External Academic Engagement › Grant review responsibilities
Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption (Event)
Jiemiao Chen (Peer reviewer)Jun 2017
Activity: Publication peer-review and editorial work types › Peer review responsibility
Press / Media
Twitter mentions on "The effects of creativity on advertising wear-in and wear-out".
3/12/14 → 27/09/16
4 media contributions
Press/Media: Blogs, Podcasts and Social Media › Social Media Mentions