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Personal profile

Biography

Jiemiao Chen joined the Department of Marketing as a lecturer in 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology. She's particularly interested in consumer responses to advertising, health marketing, and sustainable consumption. She has had her research published in quality journals such as Journal of Advertising and Journal of the Academy of Marketing Science. Jiemiao serves as ad hoc reviewer for Jounal of Advertising, Journal of Brand Management, and multiple marketing conferences. She is actively involved in supervision of Honours and PhD students.

Education/Academic qualification

Marketing, PhD, Indiana University

Aug 2005Apr 2011

Business, Master's, Indiana University

Aug 2005Dec 2008

Keywords

  • Consumer Psychology
  • Advertising
  • Health Marketing
  • Sustainable Consumption

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2018

The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Chen, J. & Smith, R. E., Nov 2018, In : Journal of Brand Management. 25, 6, p. 561-576 16 p.

Research output: Contribution to journalArticleResearchpeer-review

The effects of creativity on advertising wear-in and wear-out

Chen, J., Yang, X. & Smith, R. E., 2016, In : Journal of the Academy of Marketing Science. 44, 3, p. 334 - 349 16 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of advertising creativity on the hierarchy of effects

Smith, R., Chen, J. & Yang, X., 2008, In : Journal of Advertising. 37, 4, p. 47 - 61 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Activities 2011 2019

International Marketing Review (Journal)

Jiemiao Chen (Peer reviewer)
Jan 2019

Activity: Publication peer-review and editorial work typesPeer review responsibility

Research presentation in Department of Marketing research camp workshop series

Jiemiao Chen (Speaker)
Feb 2019

Activity: Participating in or organising an event typesContribution to workshop, seminar, course

Department of Marketing Seminar Series

Jiemiao Chen (Organiser)
Jun 2018Dec 2018

Activity: Participating in or organising an event typesContribution to workshop, seminar, course

Department of Marketing Department Grant Review

Jiemiao Chen (Reviewer)
Jun 2018 → …

Activity: External Academic EngagementGrant review responsibilities

Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption (Event)

Jiemiao Chen (Peer reviewer)
Jun 2017

Activity: Publication peer-review and editorial work typesPeer review responsibility

Press / Media

Twitter mentions on "The effects of creativity on advertising wear-in and wear-out".

Jiemiao Chen

3/12/1427/09/16

4 media contributions

Press/Media: Blogs, Podcasts and Social MediaSocial Media Mentions