Jiemiao Chen joined the Department of Marketing as a lecturer in 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology. She's particularly interested in consumer responses to advertising, health marketing, and sustainable consumption. She has had her research published in quality journals such as Journal of Advertising and Journal of the Academy of Marketing Science. Jiemiao serves as ad hoc reviewer for Jounal of Advertising, Journal of Brand Management, and multiple marketing conferences. She is actively involved in supervision of Honours and PhD students.