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Personal profile

Biography

Jiemiao Chen joined the Department of Marketing as a lecturer in February 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology. She's particularly interested in consumer responses to advertising, health marketing, and sustainable consumption. She has had her research published in quality journals such as Journal of Advertising and Journal of the Academy of Marketing Science. Jiemiao serves as ad hoc reviewer for Jounal of Advertising and multiple marketing conferences. She is actively involved in supervision of Honours and PhD students.

Keywords

  • Consumer Psychology
  • Advertising
  • Health Marketing
  • Sustainable Consumption

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Research Output 2008 2018

The boundaries for ad creativity: effects of type of divergence and brand processing and responses

Chen, J. & Smith, R. E., Nov 2018, In : Journal of Brand Management. 25, 6, p. 561-576 16 p.

Research output: Contribution to journalArticleResearchpeer-review

The effects of creativity on advertising wear-in and wear-out

Chen, J., Yang, X. & Smith, R. E., 2016, In : Journal of the Academy of Marketing Science. 44, 3, p. 334 - 349 16 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of advertising creativity on the hierarchy of effects

Smith, R., Chen, J. & Yang, X., 2008, In : Journal of Advertising. 37, 4, p. 47 - 61 14 p.

Research output: Contribution to journalArticleResearchpeer-review