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Personal profile


Jiemiao Chen joined the Department of Marketing as a lecturer in 2011. She holds a Master's degree in Business and a PhD degree in Marketing from Indiana University Bloomington. Jiemiao's primary research interest lies in consumer psychology. She's particularly interested in consumer responses to advertising, health marketing, and sustainable consumption. She has had her research published in quality journals such as Journal of Advertising and Journal of the Academy of Marketing Science. Jiemiao serves as ad hoc reviewer for Jounal of Advertising, Journal of Brand Management, and multiple marketing conferences. She is actively involved in supervision of Honours and PhD students.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, PhD in Marketing, Indiana University

Aug 2005Apr 2011

Award Date: 23 Apr 2011

Business, Master's, Master's of Business, Indiana University

Aug 2005Dec 2008

Award Date: 22 Dec 2008

Research area keywords

  • Consumer Psychology
  • Advertising
  • Health Marketing
  • Sustainable Consumption

Collaborations and top research areas from the last five years

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