20062019
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Research Output 2006 2019

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Chapter (Book)

Performance theory and consumer engagement: wine-tourism experiences in South Africa and India

Joy, A., Belk, R. W., Charters, S., Wang, J. J. F. & Peña, C., 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Bingley UK: Emerald Group Publishing Limited, p. 163-187 25 p. (Research in Consumer Behavior; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Tasting, savouring, signalling: articulating the luxury brand experience in Chinese cities

Joy, A., Sherry, J. F. & Wang, J. J., 2018, Chinese Urbanism: Critical Perspectives. Jayne, M. (ed.). Abingdon UK: Routledge, p. 109-120 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

The sacred and the profane in online gaming: a netnographic inquiry of Chinese gamers

Zhao, X., Wang, J. & Bamossy, G., 2009, Virtual Social Identity and Consumer Behavior. Solomon, M. & Wood, N. (eds.). Armonk NY USA: M E Sharpe Inc, p. 109-124 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review