Research output per year
Research output per year
Personal profile
Biography
Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.
Research area keywords
- Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding
Network
Recent external collaboration on country level. Dive into details by clicking on the dots or
Research output
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A multi-sensory and embodied understanding of wine consumption
Joy, A., Charters, S., Wang, J. J. & Grohmann, B., 2020, In: Journal of Wine Research. 31, 4, p. 247-264 18 p.Research output: Contribution to journal › Article › Research › peer-review
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Conflict aftermath: dispute resolution and financial performance in franchising
Wang, J. J., Grünhagen, M., Ji, L. J. & Zheng, X. V., Dec 2020, In: Journal of Retailing. 96, 4, p. 548-562 15 p.Research output: Contribution to journal › Article › Research › peer-review
3 Citations (Scopus) -
Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes
Centeno, D. & Wang, J. J., 2020, In: Journal of Consumer Marketing. 37, 5, p. 521-532 12 p.Research output: Contribution to journal › Article › Research › peer-review
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Emotion and consumption: toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers
Joy, A., Belk, R. W., Wang, J. J. & Sherry, J. F., 2020, In: Journal of Consumer Culture. 20, 4, p. 578-597 20 p.Research output: Contribution to journal › Article › Research › peer-review
1 Citation (Scopus) -
Good match matters: knowledge co-creation in international joint ventures
Chang, J., Wang, J. J. & Bai, X., Jan 2020, In: Industrial Marketing Management. 84, p. 138-150 13 p.Research output: Contribution to journal › Article › Research › peer-review
4 Citations (Scopus)