Research Output per year
Personal profile
Biography
Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.
Keywords
- Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2006 2019
The role of sales representatives in cross-cultural business-to-business relationships
Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In : Industrial Marketing Management. 78, p. 227-238 12 p.Research output: Contribution to journal › Article › Research › peer-review
Emotion and consumption: toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers
Joy, A., Belk, R. W., Wang, J. J. & Sherry, J. F., 1 Jan 2018, (Accepted/In press) In : Journal of Consumer Culture. 20 p.Research output: Contribution to journal › Article › Research › peer-review
Performance theory and consumer engagement: wine-tourism experiences in South Africa and India
Joy, A., Belk, R. W., Charters, S., Wang, J. J. F. & Peña, C., 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Bingley UK: Emerald Group Publishing Limited, p. 163-187 25 p. (Research in Consumer Behavior; vol. 19).Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Tasting, savouring, signalling: articulating the luxury brand experience in Chinese cities
Joy, A., Sherry, J. F. & Wang, J. J., 2018, Chinese Urbanism: Critical Perspectives. Jayne, M. (ed.). Abingdon UK: Routledge, p. 109-120 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
Celebrities as human brands: an inquiry on stakeholder-actor co-creation of brand identities
Centeno, D. & Wang, J. J., 1 May 2017, In : Journal of Business Research. 74, p. 133-138 6 p.Research output: Contribution to journal › Article › Research › peer-review