Jeff Wang

Dr

Accepting PhD Students

20062020

Research activity per year

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Personal profile

Biography

Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.

Research area keywords

  • Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding

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