20062019
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Personal profile

Biography

Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.

Research area keywords

  • Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding

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Research Output 2006 2019

Good match matters: knowledge co-creation in international joint ventures

Chang, J., Wang, J. J. & Bai, X., 2019, (Accepted/In press) In : Industrial Marketing Management. 13 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

The role of sales representatives in cross-cultural business-to-business relationships

Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In : Industrial Marketing Management. 78, p. 227-238 12 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Emotion and consumption: toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers

Joy, A., Belk, R. W., Wang, J. J. & Sherry, J. F., 1 Jan 2018, (Accepted/In press) In : Journal of Consumer Culture. 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Performance theory and consumer engagement: wine-tourism experiences in South Africa and India

Joy, A., Belk, R. W., Charters, S., Wang, J. J. F. & Peña, C., 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Bingley UK: Emerald Group Publishing Limited, p. 163-187 25 p. (Research in Consumer Behavior; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Tasting, savouring, signalling: articulating the luxury brand experience in Chinese cities

Joy, A., Sherry, J. F. & Wang, J. J., 2018, Chinese Urbanism: Critical Perspectives. Jayne, M. (ed.). Abingdon UK: Routledge, p. 109-120 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review