Research Output per year
Personal profile
Biography
Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.
Research area keywords
- Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Good match matters: knowledge co-creation in international joint ventures
Chang, J., Wang, J. J. & Bai, X., Jan 2020, In : Industrial Marketing Management. 84, p. 138-150 13 p.Research output: Contribution to journal › Article › Research › peer-review
“One country, two systems”: consumer acculturation of Hong Kong locals
Wang, J. J., Joy, A., Belk, R. & Sherry, J. F., Jan 2020, In : European Journal of Marketing. 54, 1, p. 1-25 25 p.Research output: Contribution to journal › Article › Research › peer-review
The role of sales representatives in cross-cultural business-to-business relationships
Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In : Industrial Marketing Management. 78, p. 227-238 12 p.Research output: Contribution to journal › Article › Research › peer-review
3
Citations
(Scopus)
Emotion and consumption: toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers
Joy, A., Belk, R. W., Wang, J. J. & Sherry, J. F., 1 Jan 2018, (Accepted/In press) In : Journal of Consumer Culture. 20 p.Research output: Contribution to journal › Article › Research › peer-review
1
Citation
(Scopus)
Performance theory and consumer engagement: wine-tourism experiences in South Africa and India
Joy, A., Belk, R. W., Charters, S., Wang, J. J. F. & Peña, C., 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Bingley UK: Emerald Group Publishing Limited, p. 163-187 25 p. (Research in Consumer Behavior; vol. 19).Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review