Research output per year

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Personal profile


Dr. Jeff Wang is a senior lecturer of marketing at Monash University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, and branding. He has published numerous journal articles, book chapters and conference papers. Jeff also has a strong track record of obtaining research grants. His research projects have received competitive grants from China, Hong Kong, Singapore and the United States. In addition to his research accomplishment, Jeff is an award-winning teacher. He has taught at undergraduate, masters, and doctoral levels in the U.S., Hong Kong and now Australia.

Research area keywords

  • Relationship marketing and strategy, Retailing and franchising, Socio-cultural aspects of marketing, Branding

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Research Output

Good match matters: knowledge co-creation in international joint ventures

Chang, J., Wang, J. J. & Bai, X., Jan 2020, In : Industrial Marketing Management. 84, p. 138-150 13 p.

Research output: Contribution to journalArticleResearchpeer-review

“One country, two systems”: consumer acculturation of Hong Kong locals

Wang, J. J., Joy, A., Belk, R. & Sherry, J. F., Jan 2020, In : European Journal of Marketing. 54, 1, p. 1-25 25 p.

Research output: Contribution to journalArticleResearchpeer-review

The role of sales representatives in cross-cultural business-to-business relationships

Gu, F. F., Wang, J. J. & Wang, D. T., Apr 2019, In : Industrial Marketing Management. 78, p. 227-238 12 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Emotion and consumption: toward a new understanding of cultural collisions between Hong Kong and PRC luxury consumers

Joy, A., Belk, R. W., Wang, J. J. & Sherry, J. F., 1 Jan 2018, (Accepted/In press) In : Journal of Consumer Culture. 20 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Performance theory and consumer engagement: wine-tourism experiences in South Africa and India

Joy, A., Belk, R. W., Charters, S., Wang, J. J. F. & Peña, C., 2018, Consumer Culture Theory. Cross, S. N. N., Ruvalcaba, C., Venkatesh, A. & Belk, R. W. (eds.). Bingley UK: Emerald Group Publishing Limited, p. 163-187 25 p. (Research in Consumer Behavior; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review