Jasmina Ilicic

Assoc Professor

20112019
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Research Output 2011 2019

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2011
44 Citations (Scopus)

Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention

Ilicic, J. & Webster, C. M., 2011, In : Australasian Marketing Journal. 19, 4, p. 230 - 237 8 p.

Research output: Contribution to journalArticleResearchpeer-review

2013
36 Citations (Scopus)

Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, J. & Webster, C. M., 2013, In : Journal of Business Research. 66, 7, p. 941 - 947 7 p.

Research output: Contribution to journalArticleResearchpeer-review

2014
12 Citations (Scopus)

Eclipsing: when celebrities overshadow the brand

Ilicic, J. & Webster, C. M., Nov 2014, In : Psychology and Marketing. 31, 11, p. 1040-1050 11 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Ilicic, J. & Baxter, S., Aug 2014, In : International Journal of Nonprofit and Voluntary Sector Marketing. 19, 3, p. 200-208 9 p.

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)

Investigating consumer-brand relational authenticity

Ilicic, J. & Webster, C. M., May 2014, In : Journal of Brand Management. 21, 4, p. 342-363 22 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Revisiting the automaticity of phonetic symbolism effects

Baxter, S. M., Kulczynski, A. & Ilicic, J., Dec 2014, In : International Journal of Research in Marketing. 31, 4, p. 448-451 4 p.

Research output: Contribution to journalArticleResearchpeer-review

2015
10 Citations (Scopus)

Communicating product size using sound and shape symbolism

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T., 2015, In : Journal of Product and Brand Management. 24, 5, p. 472 - 480 9 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

Consumer values of corporate and celebrity brand associations

Ilicic, J. & Webster, C. M., 2015, In : Qualitative Market Research. 18, 2, p. 164 - 187 24 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, J. & Blakemore, J., 2015, In : Journal of Promotion Management. 21, 5, p. 614 - 629 16 p.

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, J., Baxter, S. & Kulczynski, A., 2015, In : European Journal of Marketing. 49, 1-2, p. 62-81 20 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type

Rayner, E., Baxter, S. M. & Ilicic, J., Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 61-66 6 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)

Three's company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships

Baxter, S. & Ilicic, J., 2015, In : Journal of Brand Management. 22, 4, p. 281 - 298 18 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Baxter, S., Ilicic, J. & Kulczynski, A., Dec 2015, In : Marketing Letters. 26, 4, p. 525-534 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2016
6 Citations (Scopus)

Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, S., Kulczynski, A. & Ilicic, J., 1 Jan 2016, In : International Journal of Advertising. 35, 6, p. 970-982 13 p.

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)

Being true to oneself: investigating celebrity brand authenticity

Ilicic, J. & Webster, C., 2016, In : Psychology and Marketing. 33, 6, p. 410-420 11 p.

Research output: Contribution to journalArticleResearchpeer-review

11 Citations (Scopus)

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Ilicic, J., Baxter, S. & Kulczynski, A., 2016, In : Journal of Brand Management. 23, 3, p. 273 - 288 16 p.

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

Kulczynski, A., Ilicic, J. & Baxter, S., 2016, In : Psychology and Marketing. 33, 1, p. 5-19 15 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

Ilicic, J., Baxter, S. & Kulczynski, A., Dec 2016, In : International Journal of Research in Marketing. 33, 4, p. 840-855 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2017
2 Citations (Scopus)

Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblers

Vos, S. D., Crouch, R., Quester, P. & Ilicic, J., 1 Jun 2017, In : Psychology and Marketing. 34, 6, p. 648-660 13 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Kulczynski, A., Ilicic, J. & Baxter, S., Mar 2017, In : International Journal of Research in Marketing. 34, 1, p. 286-301 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T. M., 1 Dec 2017, In : Marketing Letters. 28, 4, p. 565-577 13 p.

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

Baxter, S., Ilicic, J. & Kulczynski, A., 2017, In : European Journal of Marketing. 51, 5-6, p. 885-902 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2018
1 Citation (Scopus)

Consumer socialization agency in tourism decisions

Watne, T. A., Ilicic, J. & Harrigan, P., 1 Jul 2018, In : Journal of Vacation Marketing. 24, 3, p. 234-246 13 p.

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)
1 Citation (Scopus)

May the force drag your dynamic logo: the brand work-energy effect

Baxter, S. M. & Ilicic, J., Sep 2018, In : International Journal of Research in Marketing. 35, 3, 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Pseudohomophones as brand names: prioritising the emotionally interesting homophone

Ilicic, J., Baxter, S. & Kulczynski, A., Sep 2018, In : European Journal of Marketing. 52, 9/10, p. 1909-1930 22 p.

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Baxter, S. M., Ilicic, J. & Kulczynski, A., Jul 2018, In : Journal of Brand Management. 25, 4, p. 384-394 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Ilicic, J., Baxter, S. M. & Kulczynski, A., 1 Jan 2018, In : European Journal of Marketing. 52, 1-2, p. 348-366 19 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

To meet or meat? Homophones in advertising encourage judgments and behaviors in children

Ilicic, J., Baxter, S. M. & Kulczynski, A., 2018, In : Journal of Advertising. 47, 4, p. 378-394 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2019
2 Citations (Scopus)

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., Feb 2019, In : Psychology and Marketing. 36, 2, p. 102-112 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Hidden in the dark: dim ambient lighting increases game play duration and total spend

Ilicic, J. & Baxter, S. M., 2019, (Accepted/In press) In : Journal of Gambling Studies. 16 p.

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Ilicic, J., Baxter, S. M. & Kulczynski, A., Jan 2019, In : Journal of Brand Management. 26, 1, p. 49-59 11 p.

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)

Political ideology and brand attachment

Chan, E. Y. & Ilicic, J., 22 May 2019, (Accepted/In press) In : International Journal of Research in Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The celebrity capital life cycle: a framework for future research directions on celebrity endorsement

Carrillat, F. A. & Ilicic, J., 2019, In : Journal of Advertising. 48, 1, p. 61-71 11 p.

Research output: Contribution to journalArticleOtherpeer-review