Jasmina Ilicic

Assoc Professor

20112019
If you made any changes in Pure these will be visible here soon.

Research Output 2011 2019

Filter
Article
2019

Political ideology and brand attachment

Chan, E. Y. & Ilicic, J., 22 May 2019, (Accepted/In press) In : International Journal of Research in Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The celebrity capital life cycle: a framework for future research directions on celebrity endorsement

Carrillat, F. A. & Ilicic, J., 21 Mar 2019, (Accepted/In press) In : Journal of Advertising. 11 p.

Research output: Contribution to journalArticleOtherpeer-review

To meet or meat? Homophones in advertising encourage judgments and behaviors in children

Ilicic, J., Baxter, S. M. & Kulczynski, A., 11 Jan 2019, (Accepted/In press) In : Journal of Advertising. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

2018

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., 27 Sep 2018, (Accepted/In press) In : Psychology and Marketing. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer socialization agency in tourism decisions

Watne, T. A., Ilicic, J. & Harrigan, P., 1 Jul 2018, In : Journal of Vacation Marketing. 24, 3, p. 234-246 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Ilicic, J., Baxter, S. M. & Kulczynski, A., 28 May 2018, (Accepted/In press) In : Journal of Brand Management. 11 p.

Research output: Contribution to journalArticleResearchpeer-review

May the force drag your dynamic logo: the brand work-energy effect

Baxter, S. M. & Ilicic, J., Sep 2018, In : International Journal of Research in Marketing. 35, 3, 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Pseudohomophones as brand names: prioritising the emotionally interesting homophone

Ilicic, J., Baxter, S. & Kulczynski, A., 10 Sep 2018, (Accepted/In press) In : European Journal of Marketing. 52, 9/10, p. 1909-1930 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Baxter, S. M., Ilicic, J. & Kulczynski, A., Jul 2018, In : Journal of Brand Management. 25, 4, p. 384-394 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Ilicic, J., Baxter, S. M. & Kulczynski, A., 1 Jan 2018, In : European Journal of Marketing. 52, 1-2, p. 348-366 19 p.

Research output: Contribution to journalArticleResearchpeer-review

2017

Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblers

Vos, S. D., Crouch, R., Quester, P. & Ilicic, J., 1 Jun 2017, In : Psychology and Marketing. 34, 6, p. 648-660 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Kulczynski, A., Ilicic, J. & Baxter, S., Mar 2017, In : International Journal of Research in Marketing. 34, 1, p. 286-301 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T. M., 1 Dec 2017, In : Marketing Letters. 28, 4, p. 565-577 13 p.

Research output: Contribution to journalArticleResearchpeer-review

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

Baxter, S., Ilicic, J. & Kulczynski, A., 2017, In : European Journal of Marketing. 51, 5-6, p. 885-902 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, S., Kulczynski, A. & Ilicic, J., 1 Jan 2016, In : International Journal of Advertising. 35, 6, p. 970-982 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Being true to oneself: investigating celebrity brand authenticity

Ilicic, J. & Webster, C., 2016, In : Psychology and Marketing. 33, 6, p. 410-420 11 p.

Research output: Contribution to journalArticleResearchpeer-review

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Ilicic, J., Baxter, S. & Kulczynski, A., 2016, In : Journal of Brand Management. 23, 3, p. 273 - 288 16 p.

Research output: Contribution to journalArticleResearchpeer-review

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

Kulczynski, A., Ilicic, J. & Baxter, S., 2016, In : Psychology and Marketing. 33, 1, p. 5-19 15 p.

Research output: Contribution to journalArticleResearchpeer-review

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

Ilicic, J., Baxter, S. & Kulczynski, A., Dec 2016, In : International Journal of Research in Marketing. 33, 4, p. 840-855 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

Communicating product size using sound and shape symbolism

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T., 2015, In : Journal of Product and Brand Management. 24, 5, p. 472 - 480 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer values of corporate and celebrity brand associations

Ilicic, J. & Webster, C. M., 2015, In : Qualitative Market Research. 18, 2, p. 164 - 187 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, J. & Blakemore, J., 2015, In : Journal of Promotion Management. 21, 5, p. 614 - 629 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, J., Baxter, S. & Kulczynski, A., 2015, In : European Journal of Marketing. 49, 1-2, p. 62-81 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type

Rayner, E., Baxter, S. M. & Ilicic, J., Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 61-66 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Three's company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships

Baxter, S. & Ilicic, J., 2015, In : Journal of Brand Management. 22, 4, p. 281 - 298 18 p.

Research output: Contribution to journalArticleResearchpeer-review

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Baxter, S., Ilicic, J. & Kulczynski, A., Dec 2015, In : Marketing Letters. 26, 4, p. 525-534 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Eclipsing: when celebrities overshadow the brand

Ilicic, J. & Webster, C. M., Nov 2014, In : Psychology and Marketing. 31, 11, p. 1040-1050 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Ilicic, J. & Baxter, S., Aug 2014, In : International Journal of Nonprofit and Voluntary Sector Marketing. 19, 3, p. 200-208 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Investigating consumer-brand relational authenticity

Ilicic, J. & Webster, C. M., May 2014, In : Journal of Brand Management. 21, 4, p. 342-363 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Revisiting the automaticity of phonetic symbolism effects

Baxter, S. M., Kulczynski, A. & Ilicic, J., Dec 2014, In : International Journal of Research in Marketing. 31, 4, p. 448-451 4 p.

Research output: Contribution to journalArticleResearchpeer-review

2013

Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, J. & Webster, C. M., 2013, In : Journal of Business Research. 66, 7, p. 941 - 947 7 p.

Research output: Contribution to journalArticleResearchpeer-review

2011

Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention

Ilicic, J. & Webster, C. M., 2011, In : Australasian Marketing Journal. 19, 4, p. 230 - 237 8 p.

Research output: Contribution to journalArticleResearchpeer-review