Jasmina Ilicic

Assoc Professor

20112019
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Research Output 2011 2019

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Chapter (Book)
2016

Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Vos, S. D., Crouch, R. & Ilicic, J., 2016, Making a Difference Through Marketing: A Quest for Diverse Perspectives. Plewa, C. & Conduit, J. (eds.). 1 ed. Singapore: Springer, p. 99 - 115 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2013

Celebrities as indirect spokespeople in advertising

Ilicic, J. & Webster, C. M., 2013, Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. Dahlen, M., Rosengren, S. & Okazaki, S. (eds.). Wiesbaden Germany: Springer Gabler, p. 103 - 114 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review