Jasmina Ilicic

Assoc Professor

20112019
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Research Output 2011 2019

2011
38 Citations (Scopus)

Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention

Ilicic, J. & Webster, C. M., 2011, In : Australasian Marketing Journal. 19, 4, p. 230 - 237 8 p.

Research output: Contribution to journalArticleResearchpeer-review