Jasmina Ilicic

Assoc Professor

20112019
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Research Output 2011 2019

2019

Celebrity versus film persona endorsements: examining the effect of celebrity transgressions on consumer judgments

Kennedy, A., Baxter, S. M. & Ilicic, J., Feb 2019, In : Psychology and Marketing. 36, 2, p. 102-112 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

Ilicic, J., Baxter, S. M. & Kulczynski, A., Jan 2019, In : Journal of Brand Management. 26, 1, p. 49-59 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Political ideology and brand attachment

Chan, E. Y. & Ilicic, J., 22 May 2019, (Accepted/In press) In : International Journal of Research in Marketing. 17 p.

Research output: Contribution to journalArticleResearchpeer-review

The celebrity capital life cycle: a framework for future research directions on celebrity endorsement

Carrillat, F. A. & Ilicic, J., 2019, In : Journal of Advertising. 48, 1, p. 61-71 11 p.

Research output: Contribution to journalArticleOtherpeer-review

2018

Consumer socialization agency in tourism decisions

Watne, T. A., Ilicic, J. & Harrigan, P., 1 Jul 2018, In : Journal of Vacation Marketing. 24, 3, p. 234-246 13 p.

Research output: Contribution to journalArticleResearchpeer-review

May the force drag your dynamic logo: the brand work-energy effect

Baxter, S. M. & Ilicic, J., Sep 2018, In : International Journal of Research in Marketing. 35, 3, 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Pseudohomophones as brand names: prioritising the emotionally interesting homophone

Ilicic, J., Baxter, S. & Kulczynski, A., Sep 2018, In : European Journal of Marketing. 52, 9/10, p. 1909-1930 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments

Baxter, S. M., Ilicic, J. & Kulczynski, A., Jul 2018, In : Journal of Brand Management. 25, 4, p. 384-394 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Ilicic, J., Baxter, S. M. & Kulczynski, A., 1 Jan 2018, In : European Journal of Marketing. 52, 1-2, p. 348-366 19 p.

Research output: Contribution to journalArticleResearchpeer-review

To meet or meat? Homophones in advertising encourage judgments and behaviors in children

Ilicic, J., Baxter, S. M. & Kulczynski, A., 2018, In : Journal of Advertising. 47, 4, p. 378-394 17 p.

Research output: Contribution to journalArticleResearchpeer-review

"You may be trapped forever...set yourself free!" Eliciting mixed emotions to encourage help-seeking behaviour in gambling-afflicted individuals

Vos, S. D., Crouch, R., Quester, P. & Ilicic, J., 2018.

Research output: Contribution to conferenceAbstractOtherpeer-review

2017

Celebrity attachment and endorsed brand attachment: The moderating role of age

Ilicic, J., Baxter, S. & Kulczynski, A., 2017.

Research output: Contribution to conferenceAbstractOtherpeer-review

Consuming Darkness: Dark Cues Encourage Youth Gambling Behaviour

Ilicic, J., Baxter, S. M., Kulczynski, A. & James, E., 2017.

Research output: Contribution to conferenceAbstractOther

Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblers

Vos, S. D., Crouch, R., Quester, P. & Ilicic, J., 1 Jun 2017, In : Psychology and Marketing. 34, 6, p. 648-660 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Investigating the effectiveness of fear appeals to prompt help-seeking in at-risk gamblers: the moderating role of problem gambling status

Vos, S. D., Crouch, R., Quester, P. G. & Ilicic, J., 2017.

Research output: Contribution to conferenceAbstractOtherpeer-review

I've Got the Power: Investigating Dynamic Brand Logos

Baxter, S. M. & Ilicic, J., 2017.

Research output: Contribution to conferenceAbstractOther

Kid’s tell all: Designing healthy eating campaigns

Baxter, S. M., Ilicic, J., Kulczynski, A., James, E. & Vilches-Montero, S., 2017.

Research output: Contribution to conferenceAbstractOtherpeer-review

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Kulczynski, A., Ilicic, J. & Baxter, S., Mar 2017, In : International Journal of Research in Marketing. 34, 1, p. 286-301 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T. M., 1 Dec 2017, In : Marketing Letters. 28, 4, p. 565-577 13 p.

Research output: Contribution to journalArticleResearchpeer-review

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

Baxter, S., Ilicic, J. & Kulczynski, A., 2017, In : European Journal of Marketing. 51, 5-6, p. 885-902 18 p.

Research output: Contribution to journalArticleResearchpeer-review

2016

Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, S., Kulczynski, A. & Ilicic, J., 1 Jan 2016, In : International Journal of Advertising. 35, 6, p. 970-982 13 p.

Research output: Contribution to journalArticleResearchpeer-review

Being true to oneself: investigating celebrity brand authenticity

Ilicic, J. & Webster, C., 2016, In : Psychology and Marketing. 33, 6, p. 410-420 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Bringing out the Devil in your Consumers: Morality Metaphors, Rebellion, and Indulgent Consumption

Ilicic, J., Baxter, S. & Kulczynski, A., 2016.

Research output: Contribution to conferenceAbstractOther

Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Vos, S. D., Crouch, R. & Ilicic, J., 2016, Making a Difference Through Marketing: A Quest for Diverse Perspectives. Plewa, C. & Conduit, J. (eds.). 1 ed. Singapore: Springer, p. 99 - 115 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Symmetrical Facial Features and the Automaticity of the Attractiveness Halo Effect in Advertising

Kulczynski, A., Baxter, S., Ilicic, J. & Hook, M., 2016.

Research output: Contribution to conferenceAbstractOther

The bilingual advantage: The effect of language experience on children's sound-based product judgments

Baxter, S., Ilicic, J., Kulczynski, A., Lowrey, T. M. & Shrum, LJ., 2016.

Research output: Contribution to conferenceAbstractOther

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Ilicic, J., Baxter, S. & Kulczynski, A., 2016, In : Journal of Brand Management. 23, 3, p. 273 - 288 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Vipiz is Fast, Vopoz is Slow: Phonetic Symbolism is the Way to Go!

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T. M., 2016.

Research output: Contribution to conferenceAbstractOther

When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display Hypothesis

Kulczynski, A., Ilicic, J. & Baxter, S., 2016, In : Psychology and Marketing. 33, 1, p. 5-19 15 p.

Research output: Contribution to journalArticleResearchpeer-review

White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings

Ilicic, J., Baxter, S. & Kulczynski, A., Dec 2016, In : International Journal of Research in Marketing. 33, 4, p. 840-855 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2015

Communicating product size using sound and shape symbolism

Baxter, S., Ilicic, J., Kulczynski, A. & Lowrey, T., 2015, In : Journal of Product and Brand Management. 24, 5, p. 472 - 480 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer values of corporate and celebrity brand associations

Ilicic, J. & Webster, C. M., 2015, In : Qualitative Market Research. 18, 2, p. 164 - 187 24 p.

Research output: Contribution to journalArticleResearchpeer-review

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, J. & Blakemore, J., 2015, In : Journal of Promotion Management. 21, 5, p. 614 - 629 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Executing Homophone Priming for Creative Advertising

Kulczynski, A., Ilicic, J. & Baxter, S., 2015.

Research output: Contribution to conferenceAbstractOther

How Many Sounds Are in a Word? Priming Phonological Awareness of Brand Names in Children

Baxter, S., Kulczynski, A. & Ilicic, J., 2015.

Research output: Contribution to conferenceAbstractOther

Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions

Vos, S. D., Crouch, R., Quester, P. G. & Ilicic, J., 2015.

Research output: Contribution to conferenceAbstractOther

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, J., Baxter, S. & Kulczynski, A., 2015, In : European Journal of Marketing. 49, 1-2, p. 62-81 20 p.

Research output: Contribution to journalArticleResearchpeer-review

Priming Referential Meaning through an Iconic Brand Colour

Baxter, S., Ilicic, J. & Kulczynski, A., 2015.

Research output: Contribution to conferenceAbstractOther

Smoker's recall of fear appeal imagery: examining the effect of fear intensity and fear type

Rayner, E., Baxter, S. M. & Ilicic, J., Feb 2015, In : Australasian Marketing Journal. 23, 1, p. 61-66 6 p.

Research output: Contribution to journalArticleResearchpeer-review

The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Vos, S. D., Crouch, R., Quester, P. G. & Ilicic, J., 2015.

Research output: Contribution to conferenceAbstractOther

The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions in Gambling-Afflicted Consumers

Vos, S. D., Crouch, R., Quester, P. G. & Ilicic, J., 2015.

Research output: Contribution to conferenceAbstractOtherpeer-review

Three's company: Investigating cognitive and sentiment unit imbalance in co-branding partnerships

Baxter, S. & Ilicic, J., 2015, In : Journal of Brand Management. 22, 4, p. 281 - 298 18 p.

Research output: Contribution to journalArticleResearchpeer-review

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Baxter, S., Ilicic, J. & Kulczynski, A., Dec 2015, In : Marketing Letters. 26, 4, p. 525-534 10 p.

Research output: Contribution to journalArticleResearchpeer-review

2014

Eclipsing: when celebrities overshadow the brand

Ilicic, J. & Webster, C. M., Nov 2014, In : Psychology and Marketing. 31, 11, p. 1040-1050 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Ilicic, J. & Baxter, S., Aug 2014, In : International Journal of Nonprofit and Voluntary Sector Marketing. 19, 3, p. 200-208 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Investigating consumer-brand relational authenticity

Ilicic, J. & Webster, C. M., May 2014, In : Journal of Brand Management. 21, 4, p. 342-363 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Revisiting the automaticity of phonetic symbolism effects

Baxter, S. M., Kulczynski, A. & Ilicic, J., Dec 2014, In : International Journal of Research in Marketing. 31, 4, p. 448-451 4 p.

Research output: Contribution to journalArticleResearchpeer-review

2013

Celebrities as indirect spokespeople in advertising

Ilicic, J. & Webster, C. M., 2013, Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. Dahlen, M., Rosengren, S. & Okazaki, S. (eds.). Wiesbaden Germany: Springer Gabler, p. 103 - 114 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, J. & Webster, C. M., 2013, In : Journal of Business Research. 66, 7, p. 941 - 947 7 p.

Research output: Contribution to journalArticleResearchpeer-review